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J.C. Penney: Tough Choices for Allen Questrom SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of J.C. Penney: Tough Choices for Allen Questrom


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Authors :: Susanna Gallani, Gregory Sabin, Katherine Cui

Topics :: Finance & Accounting

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "J.C. Penney: Tough Choices for Allen Questrom" written by Susanna Gallani, Gregory Sabin, Katherine Cui includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Questrom J.c facing as an external strategic factors. Some of the topics covered in J.C. Penney: Tough Choices for Allen Questrom case study are - Strategic Management Strategies, and Finance & Accounting.


Some of the macro environment factors that can be used to understand the J.C. Penney: Tough Choices for Allen Questrom casestudy better are - – increasing energy prices, there is increasing trade war between United States & China, central banks are concerned over increasing inflation, cloud computing is disrupting traditional business models, banking and financial system is disrupted by Bitcoin and other crypto currencies, there is backlash against globalization, talent flight as more people leaving formal jobs, increasing transportation and logistics costs, customer relationship management is fast transforming because of increasing concerns over data privacy, etc



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Introduction to SWOT Analysis of J.C. Penney: Tough Choices for Allen Questrom


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in J.C. Penney: Tough Choices for Allen Questrom case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Questrom J.c, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Questrom J.c operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of J.C. Penney: Tough Choices for Allen Questrom can be done for the following purposes –
1. Strategic planning using facts provided in J.C. Penney: Tough Choices for Allen Questrom case study
2. Improving business portfolio management of Questrom J.c
3. Assessing feasibility of the new initiative in Finance & Accounting field.
4. Making a Finance & Accounting topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Questrom J.c




Strengths J.C. Penney: Tough Choices for Allen Questrom | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Questrom J.c in J.C. Penney: Tough Choices for Allen Questrom Harvard Business Review case study are -

Ability to lead change in Finance & Accounting field

– Questrom J.c is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Questrom J.c in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Cross disciplinary teams

– Horizontal connected teams at the Questrom J.c are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Sustainable margins compare to other players in Finance & Accounting industry

– J.C. Penney: Tough Choices for Allen Questrom firm has clearly differentiated products in the market place. This has enabled Questrom J.c to fetch slight price premium compare to the competitors in the Finance & Accounting industry. The sustainable margins have also helped Questrom J.c to invest into research and development (R&D) and innovation.

Operational resilience

– The operational resilience strategy in the J.C. Penney: Tough Choices for Allen Questrom Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Successful track record of launching new products

– Questrom J.c has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Questrom J.c has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High brand equity

– Questrom J.c has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Questrom J.c to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Low bargaining power of suppliers

– Suppliers of Questrom J.c in the sector have low bargaining power. J.C. Penney: Tough Choices for Allen Questrom has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Questrom J.c to manage not only supply disruptions but also source products at highly competitive prices.

Diverse revenue streams

– Questrom J.c is present in almost all the verticals within the industry. This has provided firm in J.C. Penney: Tough Choices for Allen Questrom case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Analytics focus

– Questrom J.c is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Susanna Gallani, Gregory Sabin, Katherine Cui can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Highly skilled collaborators

– Questrom J.c has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in J.C. Penney: Tough Choices for Allen Questrom HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Strong track record of project management

– Questrom J.c is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Innovation driven organization

– Questrom J.c is one of the most innovative firm in sector. Manager in J.C. Penney: Tough Choices for Allen Questrom Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.






Weaknesses J.C. Penney: Tough Choices for Allen Questrom | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of J.C. Penney: Tough Choices for Allen Questrom are -

High cash cycle compare to competitors

Questrom J.c has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow to strategic competitive environment developments

– As J.C. Penney: Tough Choices for Allen Questrom HBR case study mentions - Questrom J.c takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

No frontier risks strategy

– After analyzing the HBR case study J.C. Penney: Tough Choices for Allen Questrom, it seems that company is thinking about the frontier risks that can impact Finance & Accounting strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Need for greater diversity

– Questrom J.c has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Lack of clear differentiation of Questrom J.c products

– To increase the profitability and margins on the products, Questrom J.c needs to provide more differentiated products than what it is currently offering in the marketplace.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Questrom J.c supply chain. Even after few cautionary changes mentioned in the HBR case study - J.C. Penney: Tough Choices for Allen Questrom, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Questrom J.c vulnerable to further global disruptions in South East Asia.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study J.C. Penney: Tough Choices for Allen Questrom, in the dynamic environment Questrom J.c has struggled to respond to the nimble upstart competition. Questrom J.c has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Products dominated business model

– Even though Questrom J.c has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - J.C. Penney: Tough Choices for Allen Questrom should strive to include more intangible value offerings along with its core products and services.

Interest costs

– Compare to the competition, Questrom J.c has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Increasing silos among functional specialists

– The organizational structure of Questrom J.c is dominated by functional specialists. It is not different from other players in the Finance & Accounting segment. Questrom J.c needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Questrom J.c to focus more on services rather than just following the product oriented approach.

Skills based hiring

– The stress on hiring functional specialists at Questrom J.c has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.




Opportunities J.C. Penney: Tough Choices for Allen Questrom | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study J.C. Penney: Tough Choices for Allen Questrom are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Questrom J.c can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Questrom J.c to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Questrom J.c can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Developing new processes and practices

– Questrom J.c can develop new processes and procedures in Finance & Accounting industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Questrom J.c can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Questrom J.c can use these opportunities to build new business models that can help the communities that Questrom J.c operates in. Secondly it can use opportunities from government spending in Finance & Accounting sector.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Questrom J.c can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, J.C. Penney: Tough Choices for Allen Questrom, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Creating value in data economy

– The success of analytics program of Questrom J.c has opened avenues for new revenue streams for the organization in the industry. This can help Questrom J.c to build a more holistic ecosystem as suggested in the J.C. Penney: Tough Choices for Allen Questrom case study. Questrom J.c can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Manufacturing automation

– Questrom J.c can use the latest technology developments to improve its manufacturing and designing process in Finance & Accounting segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Questrom J.c in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Finance & Accounting segment, and it will provide faster access to the consumers.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Questrom J.c in the consumer business. Now Questrom J.c can target international markets with far fewer capital restrictions requirements than the existing system.

Better consumer reach

– The expansion of the 5G network will help Questrom J.c to increase its market reach. Questrom J.c will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Building a culture of innovation

– managers at Questrom J.c can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Finance & Accounting segment.




Threats J.C. Penney: Tough Choices for Allen Questrom External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study J.C. Penney: Tough Choices for Allen Questrom are -

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study J.C. Penney: Tough Choices for Allen Questrom, Questrom J.c may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Finance & Accounting .

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Questrom J.c with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Questrom J.c.

Regulatory challenges

– Questrom J.c needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Finance & Accounting industry regulations.

Consumer confidence and its impact on Questrom J.c demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Questrom J.c can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study J.C. Penney: Tough Choices for Allen Questrom .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Questrom J.c will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Questrom J.c in the Finance & Accounting sector and impact the bottomline of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Questrom J.c business can come under increasing regulations regarding data privacy, data security, etc.

Technology acceleration in Forth Industrial Revolution

– Questrom J.c has witnessed rapid integration of technology during Covid-19 in the Finance & Accounting industry. As one of the leading players in the industry, Questrom J.c needs to keep up with the evolution of technology in the Finance & Accounting sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Questrom J.c needs to understand the core reasons impacting the Finance & Accounting industry. This will help it in building a better workplace.

High dependence on third party suppliers

– Questrom J.c high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.




Weighted SWOT Analysis of J.C. Penney: Tough Choices for Allen Questrom Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study J.C. Penney: Tough Choices for Allen Questrom needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study J.C. Penney: Tough Choices for Allen Questrom is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study J.C. Penney: Tough Choices for Allen Questrom is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of J.C. Penney: Tough Choices for Allen Questrom is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Questrom J.c needs to make to build a sustainable competitive advantage.



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