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Anna Pessah: Lean Thinking at Summit Funding (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Anna Pessah: Lean Thinking at Summit Funding (B)


Supplement to case UV7389. This case, a follow-up to "Anna Pessah: Lean Thinking at Summit Funding (A)" (UVA-OM-1569), contains answers from Anna Pessah about her operations improvement challenges at Summit Funding and what actually happened.

Authors :: Elliott N. Weiss

Topics :: Technology & Operations

Tags :: Supply chain, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Anna Pessah: Lean Thinking at Summit Funding (B)" written by Elliott N. Weiss includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Pessah Anna facing as an external strategic factors. Some of the topics covered in Anna Pessah: Lean Thinking at Summit Funding (B) case study are - Strategic Management Strategies, Supply chain and Technology & Operations.


Some of the macro environment factors that can be used to understand the Anna Pessah: Lean Thinking at Summit Funding (B) casestudy better are - – increasing household debt because of falling income levels, customer relationship management is fast transforming because of increasing concerns over data privacy, digital marketing is dominated by two big players Facebook and Google, wage bills are increasing, increasing government debt because of Covid-19 spendings, there is backlash against globalization, talent flight as more people leaving formal jobs, geopolitical disruptions, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc



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Introduction to SWOT Analysis of Anna Pessah: Lean Thinking at Summit Funding (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Anna Pessah: Lean Thinking at Summit Funding (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Pessah Anna, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Pessah Anna operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Anna Pessah: Lean Thinking at Summit Funding (B) can be done for the following purposes –
1. Strategic planning using facts provided in Anna Pessah: Lean Thinking at Summit Funding (B) case study
2. Improving business portfolio management of Pessah Anna
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Pessah Anna




Strengths Anna Pessah: Lean Thinking at Summit Funding (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Pessah Anna in Anna Pessah: Lean Thinking at Summit Funding (B) Harvard Business Review case study are -

Operational resilience

– The operational resilience strategy in the Anna Pessah: Lean Thinking at Summit Funding (B) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Organizational Resilience of Pessah Anna

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Pessah Anna does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Analytics focus

– Pessah Anna is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Elliott N. Weiss can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Sustainable margins compare to other players in Technology & Operations industry

– Anna Pessah: Lean Thinking at Summit Funding (B) firm has clearly differentiated products in the market place. This has enabled Pessah Anna to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Pessah Anna to invest into research and development (R&D) and innovation.

High brand equity

– Pessah Anna has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Pessah Anna to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Learning organization

- Pessah Anna is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Pessah Anna is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Anna Pessah: Lean Thinking at Summit Funding (B) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Effective Research and Development (R&D)

– Pessah Anna has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Anna Pessah: Lean Thinking at Summit Funding (B) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Digital Transformation in Technology & Operations segment

- digital transformation varies from industry to industry. For Pessah Anna digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Pessah Anna has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Diverse revenue streams

– Pessah Anna is present in almost all the verticals within the industry. This has provided firm in Anna Pessah: Lean Thinking at Summit Funding (B) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Strong track record of project management

– Pessah Anna is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Training and development

– Pessah Anna has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Anna Pessah: Lean Thinking at Summit Funding (B) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Cross disciplinary teams

– Horizontal connected teams at the Pessah Anna are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses Anna Pessah: Lean Thinking at Summit Funding (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Anna Pessah: Lean Thinking at Summit Funding (B) are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Pessah Anna is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Anna Pessah: Lean Thinking at Summit Funding (B) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Pessah Anna supply chain. Even after few cautionary changes mentioned in the HBR case study - Anna Pessah: Lean Thinking at Summit Funding (B), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Pessah Anna vulnerable to further global disruptions in South East Asia.

Skills based hiring

– The stress on hiring functional specialists at Pessah Anna has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Interest costs

– Compare to the competition, Pessah Anna has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Increasing silos among functional specialists

– The organizational structure of Pessah Anna is dominated by functional specialists. It is not different from other players in the Technology & Operations segment. Pessah Anna needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Pessah Anna to focus more on services rather than just following the product oriented approach.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Anna Pessah: Lean Thinking at Summit Funding (B), in the dynamic environment Pessah Anna has struggled to respond to the nimble upstart competition. Pessah Anna has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Anna Pessah: Lean Thinking at Summit Funding (B), it seems that the employees of Pessah Anna don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Aligning sales with marketing

– It come across in the case study Anna Pessah: Lean Thinking at Summit Funding (B) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Anna Pessah: Lean Thinking at Summit Funding (B) can leverage the sales team experience to cultivate customer relationships as Pessah Anna is planning to shift buying processes online.

Workers concerns about automation

– As automation is fast increasing in the segment, Pessah Anna needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Anna Pessah: Lean Thinking at Summit Funding (B) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Pessah Anna has relatively successful track record of launching new products.

No frontier risks strategy

– After analyzing the HBR case study Anna Pessah: Lean Thinking at Summit Funding (B), it seems that company is thinking about the frontier risks that can impact Technology & Operations strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Opportunities Anna Pessah: Lean Thinking at Summit Funding (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Anna Pessah: Lean Thinking at Summit Funding (B) are -

Developing new processes and practices

– Pessah Anna can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Learning at scale

– Online learning technologies has now opened space for Pessah Anna to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Pessah Anna in the consumer business. Now Pessah Anna can target international markets with far fewer capital restrictions requirements than the existing system.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Pessah Anna in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Technology & Operations segment, and it will provide faster access to the consumers.

Better consumer reach

– The expansion of the 5G network will help Pessah Anna to increase its market reach. Pessah Anna will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Pessah Anna can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Pessah Anna to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Pessah Anna to hire the very best people irrespective of their geographical location.

Low interest rates

– Even though inflation is raising its head in most developed economies, Pessah Anna can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Pessah Anna to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Loyalty marketing

– Pessah Anna has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Pessah Anna can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Pessah Anna can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Pessah Anna can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Building a culture of innovation

– managers at Pessah Anna can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Technology & Operations segment.




Threats Anna Pessah: Lean Thinking at Summit Funding (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Anna Pessah: Lean Thinking at Summit Funding (B) are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Pessah Anna needs to understand the core reasons impacting the Technology & Operations industry. This will help it in building a better workplace.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Pessah Anna in the Technology & Operations sector and impact the bottomline of the organization.

High dependence on third party suppliers

– Pessah Anna high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Increasing wage structure of Pessah Anna

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Pessah Anna.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Pessah Anna business can come under increasing regulations regarding data privacy, data security, etc.

Environmental challenges

– Pessah Anna needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Pessah Anna can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Pessah Anna will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Regulatory challenges

– Pessah Anna needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Technology & Operations industry regulations.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Pessah Anna in the Technology & Operations industry. The Technology & Operations industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Anna Pessah: Lean Thinking at Summit Funding (B), Pessah Anna may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Technology & Operations .

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Pessah Anna can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Anna Pessah: Lean Thinking at Summit Funding (B) .




Weighted SWOT Analysis of Anna Pessah: Lean Thinking at Summit Funding (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Anna Pessah: Lean Thinking at Summit Funding (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Anna Pessah: Lean Thinking at Summit Funding (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Anna Pessah: Lean Thinking at Summit Funding (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Anna Pessah: Lean Thinking at Summit Funding (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Pessah Anna needs to make to build a sustainable competitive advantage.



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