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John Q. Inventor and the Cardboard Snowplow SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of John Q. Inventor and the Cardboard Snowplow


The Cardboard Snowplow tells the story of an inventor who has a novel idea that he believes represents a business opportunity. In response to this story, students are asked to summarize the problem (the high cost and physical exertion of clearing snow) and proposed solution (a corrugated cardboard snowplow). They are asked to (1) assess the solution's likely potential as a business opportunity; (2) identify what they perceive as the most likely sources of business launch vulnerability; and (3) propose potential tests that might inform a data-driven "go / no go" decision. Finally, they are told the true story of the cardboard snowplow - a story that motivates thoughtful discussion about not solely the perils of making assumptive leaps when assessing opportunities, but also the important pre-start questions that people sometimes forget to ask. The case is designed to (1) introduce or review the various component parts of a new business concept; (2) expose students to feasibility screening; and (3) begin breaking the habit of using subjective, assumption-driven, personal opinions in evaluating new ideas.

Authors :: Elissa Grossman, David Grossman

Topics :: Innovation & Entrepreneurship

Tags :: Innovation, Market research, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "John Q. Inventor and the Cardboard Snowplow" written by Elissa Grossman, David Grossman includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Snowplow Cardboard facing as an external strategic factors. Some of the topics covered in John Q. Inventor and the Cardboard Snowplow case study are - Strategic Management Strategies, Innovation, Market research and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the John Q. Inventor and the Cardboard Snowplow casestudy better are - – central banks are concerned over increasing inflation, customer relationship management is fast transforming because of increasing concerns over data privacy, geopolitical disruptions, increasing commodity prices, talent flight as more people leaving formal jobs, wage bills are increasing, increasing inequality as vast percentage of new income is going to the top 1%, challanges to central banks by blockchain based private currencies, increasing transportation and logistics costs, etc



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Introduction to SWOT Analysis of John Q. Inventor and the Cardboard Snowplow


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in John Q. Inventor and the Cardboard Snowplow case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Snowplow Cardboard, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Snowplow Cardboard operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of John Q. Inventor and the Cardboard Snowplow can be done for the following purposes –
1. Strategic planning using facts provided in John Q. Inventor and the Cardboard Snowplow case study
2. Improving business portfolio management of Snowplow Cardboard
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Snowplow Cardboard




Strengths John Q. Inventor and the Cardboard Snowplow | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Snowplow Cardboard in John Q. Inventor and the Cardboard Snowplow Harvard Business Review case study are -

Superior customer experience

– The customer experience strategy of Snowplow Cardboard in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Organizational Resilience of Snowplow Cardboard

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Snowplow Cardboard does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Snowplow Cardboard digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Snowplow Cardboard has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Successful track record of launching new products

– Snowplow Cardboard has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Snowplow Cardboard has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Innovation driven organization

– Snowplow Cardboard is one of the most innovative firm in sector. Manager in John Q. Inventor and the Cardboard Snowplow Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Operational resilience

– The operational resilience strategy in the John Q. Inventor and the Cardboard Snowplow Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– John Q. Inventor and the Cardboard Snowplow firm has clearly differentiated products in the market place. This has enabled Snowplow Cardboard to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Snowplow Cardboard to invest into research and development (R&D) and innovation.

Analytics focus

– Snowplow Cardboard is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Elissa Grossman, David Grossman can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Training and development

– Snowplow Cardboard has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in John Q. Inventor and the Cardboard Snowplow Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Cross disciplinary teams

– Horizontal connected teams at the Snowplow Cardboard are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Effective Research and Development (R&D)

– Snowplow Cardboard has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study John Q. Inventor and the Cardboard Snowplow - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High switching costs

– The high switching costs that Snowplow Cardboard has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.






Weaknesses John Q. Inventor and the Cardboard Snowplow | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of John Q. Inventor and the Cardboard Snowplow are -

Aligning sales with marketing

– It come across in the case study John Q. Inventor and the Cardboard Snowplow that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case John Q. Inventor and the Cardboard Snowplow can leverage the sales team experience to cultivate customer relationships as Snowplow Cardboard is planning to shift buying processes online.

No frontier risks strategy

– After analyzing the HBR case study John Q. Inventor and the Cardboard Snowplow, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the John Q. Inventor and the Cardboard Snowplow HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Snowplow Cardboard has relatively successful track record of launching new products.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study John Q. Inventor and the Cardboard Snowplow, is just above the industry average. Snowplow Cardboard needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Products dominated business model

– Even though Snowplow Cardboard has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - John Q. Inventor and the Cardboard Snowplow should strive to include more intangible value offerings along with its core products and services.

Slow to strategic competitive environment developments

– As John Q. Inventor and the Cardboard Snowplow HBR case study mentions - Snowplow Cardboard takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Workers concerns about automation

– As automation is fast increasing in the segment, Snowplow Cardboard needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study John Q. Inventor and the Cardboard Snowplow, in the dynamic environment Snowplow Cardboard has struggled to respond to the nimble upstart competition. Snowplow Cardboard has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High cash cycle compare to competitors

Snowplow Cardboard has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow decision making process

– As mentioned earlier in the report, Snowplow Cardboard has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Snowplow Cardboard even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Low market penetration in new markets

– Outside its home market of Snowplow Cardboard, firm in the HBR case study John Q. Inventor and the Cardboard Snowplow needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.




Opportunities John Q. Inventor and the Cardboard Snowplow | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study John Q. Inventor and the Cardboard Snowplow are -

Lowering marketing communication costs

– 5G expansion will open new opportunities for Snowplow Cardboard in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.

Loyalty marketing

– Snowplow Cardboard has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Better consumer reach

– The expansion of the 5G network will help Snowplow Cardboard to increase its market reach. Snowplow Cardboard will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Building a culture of innovation

– managers at Snowplow Cardboard can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.

Developing new processes and practices

– Snowplow Cardboard can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Using analytics as competitive advantage

– Snowplow Cardboard has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study John Q. Inventor and the Cardboard Snowplow - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Snowplow Cardboard to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Snowplow Cardboard can use these opportunities to build new business models that can help the communities that Snowplow Cardboard operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Manufacturing automation

– Snowplow Cardboard can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Buying journey improvements

– Snowplow Cardboard can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. John Q. Inventor and the Cardboard Snowplow suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Snowplow Cardboard can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, John Q. Inventor and the Cardboard Snowplow, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Leveraging digital technologies

– Snowplow Cardboard can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Learning at scale

– Online learning technologies has now opened space for Snowplow Cardboard to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Snowplow Cardboard can explore opportunities that can attract volunteers and are consistent with its mission and vision.




Threats John Q. Inventor and the Cardboard Snowplow External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study John Q. Inventor and the Cardboard Snowplow are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Snowplow Cardboard.

Regulatory challenges

– Snowplow Cardboard needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Stagnating economy with rate increase

– Snowplow Cardboard can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Shortening product life cycle

– it is one of the major threat that Snowplow Cardboard is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Snowplow Cardboard can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High dependence on third party suppliers

– Snowplow Cardboard high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Snowplow Cardboard in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Snowplow Cardboard in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study John Q. Inventor and the Cardboard Snowplow, Snowplow Cardboard may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Technology acceleration in Forth Industrial Revolution

– Snowplow Cardboard has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Snowplow Cardboard needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Snowplow Cardboard can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study John Q. Inventor and the Cardboard Snowplow .




Weighted SWOT Analysis of John Q. Inventor and the Cardboard Snowplow Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study John Q. Inventor and the Cardboard Snowplow needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study John Q. Inventor and the Cardboard Snowplow is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study John Q. Inventor and the Cardboard Snowplow is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of John Q. Inventor and the Cardboard Snowplow is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Snowplow Cardboard needs to make to build a sustainable competitive advantage.



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