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Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors


In 2013, Eastern Health Alliance (EHA) launched the Neighbours for Active Living programme to reduce hospital readmissions among seniors in eastern Singapore. At its core, 'Neighbours' addressed the health care and social needs of high-risk residents within their homes, while building social support systems around them through community outreach. The case discusses the asset-based approach that inspired the concept as well as challenges such as measuring its effectiveness and the impact on patient outcomes.

Authors :: Ridhima Aggarwal, Stephen E. Chick

Topics :: Leadership & Managing People

Tags :: Influence, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors" written by Ridhima Aggarwal, Stephen E. Chick includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Neighbours Seniors facing as an external strategic factors. Some of the topics covered in Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors case study are - Strategic Management Strategies, Influence and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors casestudy better are - – increasing energy prices, customer relationship management is fast transforming because of increasing concerns over data privacy, supply chains are disrupted by pandemic , there is increasing trade war between United States & China, increasing household debt because of falling income levels, geopolitical disruptions, increasing commodity prices, banking and financial system is disrupted by Bitcoin and other crypto currencies, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Neighbours Seniors, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Neighbours Seniors operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors can be done for the following purposes –
1. Strategic planning using facts provided in Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors case study
2. Improving business portfolio management of Neighbours Seniors
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Neighbours Seniors




Strengths Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Neighbours Seniors in Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors Harvard Business Review case study are -

Operational resilience

– The operational resilience strategy in the Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Low bargaining power of suppliers

– Suppliers of Neighbours Seniors in the sector have low bargaining power. Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Neighbours Seniors to manage not only supply disruptions but also source products at highly competitive prices.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Neighbours Seniors digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Neighbours Seniors has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Analytics focus

– Neighbours Seniors is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Ridhima Aggarwal, Stephen E. Chick can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Highly skilled collaborators

– Neighbours Seniors has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Innovation driven organization

– Neighbours Seniors is one of the most innovative firm in sector. Manager in Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Superior customer experience

– The customer experience strategy of Neighbours Seniors in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Cross disciplinary teams

– Horizontal connected teams at the Neighbours Seniors are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to lead change in Leadership & Managing People field

– Neighbours Seniors is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Neighbours Seniors in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Diverse revenue streams

– Neighbours Seniors is present in almost all the verticals within the industry. This has provided firm in Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Successful track record of launching new products

– Neighbours Seniors has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Neighbours Seniors has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Strong track record of project management

– Neighbours Seniors is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors are -

Interest costs

– Compare to the competition, Neighbours Seniors has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors, in the dynamic environment Neighbours Seniors has struggled to respond to the nimble upstart competition. Neighbours Seniors has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Workers concerns about automation

– As automation is fast increasing in the segment, Neighbours Seniors needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Capital Spending Reduction

– Even during the low interest decade, Neighbours Seniors has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Products dominated business model

– Even though Neighbours Seniors has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors should strive to include more intangible value offerings along with its core products and services.

Lack of clear differentiation of Neighbours Seniors products

– To increase the profitability and margins on the products, Neighbours Seniors needs to provide more differentiated products than what it is currently offering in the marketplace.

Skills based hiring

– The stress on hiring functional specialists at Neighbours Seniors has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Need for greater diversity

– Neighbours Seniors has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Neighbours Seniors is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High bargaining power of channel partners

– Because of the regulatory requirements, Ridhima Aggarwal, Stephen E. Chick suggests that, Neighbours Seniors is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors, it seems that the employees of Neighbours Seniors don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.




Opportunities Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors are -

Redefining models of collaboration and team work

– As explained in the weaknesses section, Neighbours Seniors is facing challenges because of the dominance of functional experts in the organization. Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Neighbours Seniors can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Neighbours Seniors can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Using analytics as competitive advantage

– Neighbours Seniors has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Neighbours Seniors to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Creating value in data economy

– The success of analytics program of Neighbours Seniors has opened avenues for new revenue streams for the organization in the industry. This can help Neighbours Seniors to build a more holistic ecosystem as suggested in the Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors case study. Neighbours Seniors can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Learning at scale

– Online learning technologies has now opened space for Neighbours Seniors to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Building a culture of innovation

– managers at Neighbours Seniors can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Leveraging digital technologies

– Neighbours Seniors can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Buying journey improvements

– Neighbours Seniors can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Neighbours Seniors can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Neighbours Seniors to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Neighbours Seniors to hire the very best people irrespective of their geographical location.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Neighbours Seniors in the consumer business. Now Neighbours Seniors can target international markets with far fewer capital restrictions requirements than the existing system.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Neighbours Seniors in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.




Threats Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Neighbours Seniors will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Neighbours Seniors can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors .

Increasing wage structure of Neighbours Seniors

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Neighbours Seniors.

High dependence on third party suppliers

– Neighbours Seniors high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Neighbours Seniors can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Neighbours Seniors.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Neighbours Seniors business can come under increasing regulations regarding data privacy, data security, etc.

Environmental challenges

– Neighbours Seniors needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Neighbours Seniors can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Neighbours Seniors in the Leadership & Managing People sector and impact the bottomline of the organization.

Technology acceleration in Forth Industrial Revolution

– Neighbours Seniors has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Neighbours Seniors needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Neighbours Seniors needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors, Neighbours Seniors may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .




Weighted SWOT Analysis of Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Neighbours for Active Living: It Takes a Community to Maintain Health and Wellbeing of Seniors is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Neighbours Seniors needs to make to build a sustainable competitive advantage.



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