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Cross-Cultural Connection in the Suzhou Industrial Park (A) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Cross-Cultural Connection in the Suzhou Industrial Park (A)


In 1994, Chinese Vice-Premier Li Lanqing and then Singapore Senior Minister Lee Kuan Yew signed the Agreement on the Joint Development of Suzhou Industrial Park (SIP). Within the next five years, SIP faced steep competition from the Suzhou New District (SND), a project developed and controlled by the local government. As a result, SIP reported an accumulated loss of US$90 million from 1994 to 2000. Both governments met and agreed for the Singapore consortium to reduce its shareholding from the original agreement of 65% to 35% and to transfer management control to the Chinese consortium by 2001.

Authors :: Cheng Boon Koh

Topics :: Organizational Development

Tags :: Cross-cultural management, Leadership, Policy, Strategy, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Cross-Cultural Connection in the Suzhou Industrial Park (A)" written by Cheng Boon Koh includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Sip Suzhou facing as an external strategic factors. Some of the topics covered in Cross-Cultural Connection in the Suzhou Industrial Park (A) case study are - Strategic Management Strategies, Cross-cultural management, Leadership, Policy, Strategy and Organizational Development.


Some of the macro environment factors that can be used to understand the Cross-Cultural Connection in the Suzhou Industrial Park (A) casestudy better are - – increasing household debt because of falling income levels, challanges to central banks by blockchain based private currencies, increasing energy prices, increasing inequality as vast percentage of new income is going to the top 1%, digital marketing is dominated by two big players Facebook and Google, customer relationship management is fast transforming because of increasing concerns over data privacy, wage bills are increasing, central banks are concerned over increasing inflation, there is backlash against globalization, etc



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Introduction to SWOT Analysis of Cross-Cultural Connection in the Suzhou Industrial Park (A)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Cross-Cultural Connection in the Suzhou Industrial Park (A) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Sip Suzhou, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Sip Suzhou operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Cross-Cultural Connection in the Suzhou Industrial Park (A) can be done for the following purposes –
1. Strategic planning using facts provided in Cross-Cultural Connection in the Suzhou Industrial Park (A) case study
2. Improving business portfolio management of Sip Suzhou
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Sip Suzhou




Strengths Cross-Cultural Connection in the Suzhou Industrial Park (A) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Sip Suzhou in Cross-Cultural Connection in the Suzhou Industrial Park (A) Harvard Business Review case study are -

Learning organization

- Sip Suzhou is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Sip Suzhou is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Cross-Cultural Connection in the Suzhou Industrial Park (A) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to lead change in Organizational Development field

– Sip Suzhou is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Sip Suzhou in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High switching costs

– The high switching costs that Sip Suzhou has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Analytics focus

– Sip Suzhou is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Cheng Boon Koh can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Sip Suzhou digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Sip Suzhou has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Innovation driven organization

– Sip Suzhou is one of the most innovative firm in sector. Manager in Cross-Cultural Connection in the Suzhou Industrial Park (A) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Ability to recruit top talent

– Sip Suzhou is one of the leading recruiters in the industry. Managers in the Cross-Cultural Connection in the Suzhou Industrial Park (A) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Successful track record of launching new products

– Sip Suzhou has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Sip Suzhou has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Effective Research and Development (R&D)

– Sip Suzhou has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Cross-Cultural Connection in the Suzhou Industrial Park (A) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Organizational Resilience of Sip Suzhou

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Sip Suzhou does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Cross disciplinary teams

– Horizontal connected teams at the Sip Suzhou are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Highly skilled collaborators

– Sip Suzhou has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Cross-Cultural Connection in the Suzhou Industrial Park (A) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses Cross-Cultural Connection in the Suzhou Industrial Park (A) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Cross-Cultural Connection in the Suzhou Industrial Park (A) are -

Increasing silos among functional specialists

– The organizational structure of Sip Suzhou is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Sip Suzhou needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Sip Suzhou to focus more on services rather than just following the product oriented approach.

Workers concerns about automation

– As automation is fast increasing in the segment, Sip Suzhou needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Cross-Cultural Connection in the Suzhou Industrial Park (A), it seems that the employees of Sip Suzhou don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Lack of clear differentiation of Sip Suzhou products

– To increase the profitability and margins on the products, Sip Suzhou needs to provide more differentiated products than what it is currently offering in the marketplace.

Interest costs

– Compare to the competition, Sip Suzhou has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Need for greater diversity

– Sip Suzhou has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Cross-Cultural Connection in the Suzhou Industrial Park (A), in the dynamic environment Sip Suzhou has struggled to respond to the nimble upstart competition. Sip Suzhou has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Sip Suzhou supply chain. Even after few cautionary changes mentioned in the HBR case study - Cross-Cultural Connection in the Suzhou Industrial Park (A), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Sip Suzhou vulnerable to further global disruptions in South East Asia.

Aligning sales with marketing

– It come across in the case study Cross-Cultural Connection in the Suzhou Industrial Park (A) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Cross-Cultural Connection in the Suzhou Industrial Park (A) can leverage the sales team experience to cultivate customer relationships as Sip Suzhou is planning to shift buying processes online.

No frontier risks strategy

– After analyzing the HBR case study Cross-Cultural Connection in the Suzhou Industrial Park (A), it seems that company is thinking about the frontier risks that can impact Organizational Development strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Cross-Cultural Connection in the Suzhou Industrial Park (A), is just above the industry average. Sip Suzhou needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.




Opportunities Cross-Cultural Connection in the Suzhou Industrial Park (A) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Cross-Cultural Connection in the Suzhou Industrial Park (A) are -

Using analytics as competitive advantage

– Sip Suzhou has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Cross-Cultural Connection in the Suzhou Industrial Park (A) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Sip Suzhou to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Creating value in data economy

– The success of analytics program of Sip Suzhou has opened avenues for new revenue streams for the organization in the industry. This can help Sip Suzhou to build a more holistic ecosystem as suggested in the Cross-Cultural Connection in the Suzhou Industrial Park (A) case study. Sip Suzhou can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Sip Suzhou in the consumer business. Now Sip Suzhou can target international markets with far fewer capital restrictions requirements than the existing system.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Sip Suzhou can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Sip Suzhou can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Sip Suzhou can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Cross-Cultural Connection in the Suzhou Industrial Park (A), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Sip Suzhou can use these opportunities to build new business models that can help the communities that Sip Suzhou operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Manufacturing automation

– Sip Suzhou can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Sip Suzhou can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Learning at scale

– Online learning technologies has now opened space for Sip Suzhou to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Loyalty marketing

– Sip Suzhou has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Sip Suzhou to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Better consumer reach

– The expansion of the 5G network will help Sip Suzhou to increase its market reach. Sip Suzhou will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.




Threats Cross-Cultural Connection in the Suzhou Industrial Park (A) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Cross-Cultural Connection in the Suzhou Industrial Park (A) are -

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Cross-Cultural Connection in the Suzhou Industrial Park (A), Sip Suzhou may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Sip Suzhou will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Shortening product life cycle

– it is one of the major threat that Sip Suzhou is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Sip Suzhou in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Consumer confidence and its impact on Sip Suzhou demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Stagnating economy with rate increase

– Sip Suzhou can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

High dependence on third party suppliers

– Sip Suzhou high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Sip Suzhou business can come under increasing regulations regarding data privacy, data security, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Sip Suzhou needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

Regulatory challenges

– Sip Suzhou needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Sip Suzhou can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Cross-Cultural Connection in the Suzhou Industrial Park (A) .




Weighted SWOT Analysis of Cross-Cultural Connection in the Suzhou Industrial Park (A) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Cross-Cultural Connection in the Suzhou Industrial Park (A) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Cross-Cultural Connection in the Suzhou Industrial Park (A) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Cross-Cultural Connection in the Suzhou Industrial Park (A) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Cross-Cultural Connection in the Suzhou Industrial Park (A) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Sip Suzhou needs to make to build a sustainable competitive advantage.



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