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Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry


In today's connected economy, interorganizational relationships are increasingly important. Whether government-to-government, political party-to-political party, business-to-business, department-to-department, or some other interorganizational pairing, these relationships can provide organizations with signals used to identify and better respond to changes in their environment and in their interorganizational relationships. This enables astute organizations to not only understand how others will interpret the social signals they send, but also to shape those signals in ways that will improve their interorganizational relationships. We illustrate this herein, using the public and readily recognizable relationships involved with labor relations in the professional sports industry. We show how social signals can explain the way organizations change and adapt to their environments, and how these changes send messages to related organizations. Finally, we provide a set of recommended advice for managers based on this case analysis.

Authors :: Richard A. Posthuma, Gabriela L. Flores, Matthew A. Barlow, James B. Dworkin

Topics :: Organizational Development

Tags :: Managing people, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry" written by Richard A. Posthuma, Gabriela L. Flores, Matthew A. Barlow, James B. Dworkin includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Interorganizational Signals facing as an external strategic factors. Some of the topics covered in Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry case study are - Strategic Management Strategies, Managing people and Organizational Development.


Some of the macro environment factors that can be used to understand the Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, increasing government debt because of Covid-19 spendings, there is backlash against globalization, central banks are concerned over increasing inflation, talent flight as more people leaving formal jobs, increasing household debt because of falling income levels, increasing energy prices, increasing transportation and logistics costs, geopolitical disruptions, etc



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Introduction to SWOT Analysis of Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Interorganizational Signals, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Interorganizational Signals operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry can be done for the following purposes –
1. Strategic planning using facts provided in Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry case study
2. Improving business portfolio management of Interorganizational Signals
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Interorganizational Signals




Strengths Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Interorganizational Signals in Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry Harvard Business Review case study are -

Strong track record of project management

– Interorganizational Signals is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Organizational Resilience of Interorganizational Signals

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Interorganizational Signals does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Training and development

– Interorganizational Signals has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Diverse revenue streams

– Interorganizational Signals is present in almost all the verticals within the industry. This has provided firm in Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Learning organization

- Interorganizational Signals is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Interorganizational Signals is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Highly skilled collaborators

– Interorganizational Signals has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to recruit top talent

– Interorganizational Signals is one of the leading recruiters in the industry. Managers in the Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Superior customer experience

– The customer experience strategy of Interorganizational Signals in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Successful track record of launching new products

– Interorganizational Signals has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Interorganizational Signals has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Interorganizational Signals digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Interorganizational Signals has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to lead change in Organizational Development field

– Interorganizational Signals is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Interorganizational Signals in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Sustainable margins compare to other players in Organizational Development industry

– Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry firm has clearly differentiated products in the market place. This has enabled Interorganizational Signals to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Interorganizational Signals to invest into research and development (R&D) and innovation.






Weaknesses Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry are -

Increasing silos among functional specialists

– The organizational structure of Interorganizational Signals is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Interorganizational Signals needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Interorganizational Signals to focus more on services rather than just following the product oriented approach.

Interest costs

– Compare to the competition, Interorganizational Signals has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Skills based hiring

– The stress on hiring functional specialists at Interorganizational Signals has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Products dominated business model

– Even though Interorganizational Signals has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry should strive to include more intangible value offerings along with its core products and services.

Slow to strategic competitive environment developments

– As Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry HBR case study mentions - Interorganizational Signals takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Interorganizational Signals has relatively successful track record of launching new products.

Capital Spending Reduction

– Even during the low interest decade, Interorganizational Signals has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry, it seems that the employees of Interorganizational Signals don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High operating costs

– Compare to the competitors, firm in the HBR case study Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Interorganizational Signals 's lucrative customers.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Interorganizational Signals is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Aligning sales with marketing

– It come across in the case study Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry can leverage the sales team experience to cultivate customer relationships as Interorganizational Signals is planning to shift buying processes online.




Opportunities Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry are -

Leveraging digital technologies

– Interorganizational Signals can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Interorganizational Signals to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Interorganizational Signals in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Learning at scale

– Online learning technologies has now opened space for Interorganizational Signals to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Interorganizational Signals can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Interorganizational Signals can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Using analytics as competitive advantage

– Interorganizational Signals has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Interorganizational Signals to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Interorganizational Signals can use these opportunities to build new business models that can help the communities that Interorganizational Signals operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Creating value in data economy

– The success of analytics program of Interorganizational Signals has opened avenues for new revenue streams for the organization in the industry. This can help Interorganizational Signals to build a more holistic ecosystem as suggested in the Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry case study. Interorganizational Signals can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Interorganizational Signals can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Buying journey improvements

– Interorganizational Signals can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Interorganizational Signals to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Interorganizational Signals to hire the very best people irrespective of their geographical location.

Loyalty marketing

– Interorganizational Signals has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry are -

Stagnating economy with rate increase

– Interorganizational Signals can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Technology acceleration in Forth Industrial Revolution

– Interorganizational Signals has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Interorganizational Signals needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Interorganizational Signals business can come under increasing regulations regarding data privacy, data security, etc.

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Interorganizational Signals can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Interorganizational Signals with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Environmental challenges

– Interorganizational Signals needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Interorganizational Signals can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.

Shortening product life cycle

– it is one of the major threat that Interorganizational Signals is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Regulatory challenges

– Interorganizational Signals needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Interorganizational Signals will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Consumer confidence and its impact on Interorganizational Signals demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Interorganizational Signals in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.




Weighted SWOT Analysis of Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Social Signaling and Interorganizational Relationships: Lessons Learned from the Professional Sports Industry is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Interorganizational Signals needs to make to build a sustainable competitive advantage.



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