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Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5)


Handout 5 for UV6911.

Authors :: Luann J. Lynch, Jennifer Forman, Graham Gillam

Topics :: Finance & Accounting

Tags :: Assessing performance, Balanced scorecard, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5)" written by Luann J. Lynch, Jennifer Forman, Graham Gillam includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Handout 5 facing as an external strategic factors. Some of the topics covered in Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) case study are - Strategic Management Strategies, Assessing performance, Balanced scorecard and Finance & Accounting.


Some of the macro environment factors that can be used to understand the Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) casestudy better are - – increasing household debt because of falling income levels, cloud computing is disrupting traditional business models, customer relationship management is fast transforming because of increasing concerns over data privacy, geopolitical disruptions, increasing energy prices, digital marketing is dominated by two big players Facebook and Google, increasing inequality as vast percentage of new income is going to the top 1%, increasing transportation and logistics costs, increasing commodity prices, etc



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Introduction to SWOT Analysis of Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Handout 5, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Handout 5 operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) can be done for the following purposes –
1. Strategic planning using facts provided in Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) case study
2. Improving business portfolio management of Handout 5
3. Assessing feasibility of the new initiative in Finance & Accounting field.
4. Making a Finance & Accounting topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Handout 5




Strengths Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Handout 5 in Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) Harvard Business Review case study are -

Strong track record of project management

– Handout 5 is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to recruit top talent

– Handout 5 is one of the leading recruiters in the industry. Managers in the Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Ability to lead change in Finance & Accounting field

– Handout 5 is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Handout 5 in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Superior customer experience

– The customer experience strategy of Handout 5 in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Handout 5 has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Handout 5 to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Operational resilience

– The operational resilience strategy in the Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Successful track record of launching new products

– Handout 5 has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Handout 5 has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Low bargaining power of suppliers

– Suppliers of Handout 5 in the sector have low bargaining power. Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Handout 5 to manage not only supply disruptions but also source products at highly competitive prices.

Highly skilled collaborators

– Handout 5 has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Organizational Resilience of Handout 5

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Handout 5 does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Diverse revenue streams

– Handout 5 is present in almost all the verticals within the industry. This has provided firm in Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Innovation driven organization

– Handout 5 is one of the most innovative firm in sector. Manager in Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.






Weaknesses Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) are -

Low market penetration in new markets

– Outside its home market of Handout 5, firm in the HBR case study Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Increasing silos among functional specialists

– The organizational structure of Handout 5 is dominated by functional specialists. It is not different from other players in the Finance & Accounting segment. Handout 5 needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Handout 5 to focus more on services rather than just following the product oriented approach.

High cash cycle compare to competitors

Handout 5 has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High operating costs

– Compare to the competitors, firm in the HBR case study Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Handout 5 's lucrative customers.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Handout 5 is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

No frontier risks strategy

– After analyzing the HBR case study Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5), it seems that company is thinking about the frontier risks that can impact Finance & Accounting strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5), in the dynamic environment Handout 5 has struggled to respond to the nimble upstart competition. Handout 5 has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow decision making process

– As mentioned earlier in the report, Handout 5 has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Handout 5 even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High bargaining power of channel partners

– Because of the regulatory requirements, Luann J. Lynch, Jennifer Forman, Graham Gillam suggests that, Handout 5 is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Capital Spending Reduction

– Even during the low interest decade, Handout 5 has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Lack of clear differentiation of Handout 5 products

– To increase the profitability and margins on the products, Handout 5 needs to provide more differentiated products than what it is currently offering in the marketplace.




Opportunities Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) are -

Learning at scale

– Online learning technologies has now opened space for Handout 5 to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Handout 5 to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Handout 5 can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Developing new processes and practices

– Handout 5 can develop new processes and procedures in Finance & Accounting industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Handout 5 can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Loyalty marketing

– Handout 5 has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Handout 5 can use these opportunities to build new business models that can help the communities that Handout 5 operates in. Secondly it can use opportunities from government spending in Finance & Accounting sector.

Buying journey improvements

– Handout 5 can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Handout 5 is facing challenges because of the dominance of functional experts in the organization. Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Leveraging digital technologies

– Handout 5 can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Finance & Accounting industry, but it has also influenced the consumer preferences. Handout 5 can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Handout 5 in the consumer business. Now Handout 5 can target international markets with far fewer capital restrictions requirements than the existing system.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Handout 5 in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Finance & Accounting segment, and it will provide faster access to the consumers.




Threats Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Handout 5 in the Finance & Accounting sector and impact the bottomline of the organization.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Handout 5 in the Finance & Accounting industry. The Finance & Accounting industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5), Handout 5 may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Finance & Accounting .

Technology acceleration in Forth Industrial Revolution

– Handout 5 has witnessed rapid integration of technology during Covid-19 in the Finance & Accounting industry. As one of the leading players in the industry, Handout 5 needs to keep up with the evolution of technology in the Finance & Accounting sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Handout 5 can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) .

Shortening product life cycle

– it is one of the major threat that Handout 5 is facing in Finance & Accounting sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Handout 5 will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Handout 5.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Regulatory challenges

– Handout 5 needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Finance & Accounting industry regulations.

Stagnating economy with rate increase

– Handout 5 can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Increasing wage structure of Handout 5

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Handout 5.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Handout 5 with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.




Weighted SWOT Analysis of Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Johansen's: The New Scorecard System-Northeast Regional Manager (Handout 5) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Handout 5 needs to make to build a sustainable competitive advantage.



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