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Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3)


Handout 3 for UV6911.

Authors :: Luann J. Lynch, Jennifer Forman, Graham Gillam

Topics :: Finance & Accounting

Tags :: Assessing performance, Balanced scorecard, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3)" written by Luann J. Lynch, Jennifer Forman, Graham Gillam includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Handout Uv6911 facing as an external strategic factors. Some of the topics covered in Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) case study are - Strategic Management Strategies, Assessing performance, Balanced scorecard and Finance & Accounting.


Some of the macro environment factors that can be used to understand the Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) casestudy better are - – increasing government debt because of Covid-19 spendings, talent flight as more people leaving formal jobs, increasing commodity prices, competitive advantages are harder to sustain because of technology dispersion, wage bills are increasing, increasing household debt because of falling income levels, increasing transportation and logistics costs, digital marketing is dominated by two big players Facebook and Google, cloud computing is disrupting traditional business models, etc



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Introduction to SWOT Analysis of Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Handout Uv6911, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Handout Uv6911 operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) can be done for the following purposes –
1. Strategic planning using facts provided in Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) case study
2. Improving business portfolio management of Handout Uv6911
3. Assessing feasibility of the new initiative in Finance & Accounting field.
4. Making a Finance & Accounting topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Handout Uv6911




Strengths Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Handout Uv6911 in Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) Harvard Business Review case study are -

Digital Transformation in Finance & Accounting segment

- digital transformation varies from industry to industry. For Handout Uv6911 digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Handout Uv6911 has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Organizational Resilience of Handout Uv6911

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Handout Uv6911 does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to lead change in Finance & Accounting field

– Handout Uv6911 is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Handout Uv6911 in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Successful track record of launching new products

– Handout Uv6911 has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Handout Uv6911 has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Effective Research and Development (R&D)

– Handout Uv6911 has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Innovation driven organization

– Handout Uv6911 is one of the most innovative firm in sector. Manager in Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Learning organization

- Handout Uv6911 is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Handout Uv6911 is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Training and development

– Handout Uv6911 has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Sustainable margins compare to other players in Finance & Accounting industry

– Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) firm has clearly differentiated products in the market place. This has enabled Handout Uv6911 to fetch slight price premium compare to the competitors in the Finance & Accounting industry. The sustainable margins have also helped Handout Uv6911 to invest into research and development (R&D) and innovation.

High switching costs

– The high switching costs that Handout Uv6911 has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Superior customer experience

– The customer experience strategy of Handout Uv6911 in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Handout Uv6911 has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Handout Uv6911 to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) are -

Skills based hiring

– The stress on hiring functional specialists at Handout Uv6911 has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3), in the dynamic environment Handout Uv6911 has struggled to respond to the nimble upstart competition. Handout Uv6911 has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3), it seems that the employees of Handout Uv6911 don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Aligning sales with marketing

– It come across in the case study Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) can leverage the sales team experience to cultivate customer relationships as Handout Uv6911 is planning to shift buying processes online.

High operating costs

– Compare to the competitors, firm in the HBR case study Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Handout Uv6911 's lucrative customers.

Products dominated business model

– Even though Handout Uv6911 has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) should strive to include more intangible value offerings along with its core products and services.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Handout Uv6911 has relatively successful track record of launching new products.

Interest costs

– Compare to the competition, Handout Uv6911 has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

No frontier risks strategy

– After analyzing the HBR case study Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3), it seems that company is thinking about the frontier risks that can impact Finance & Accounting strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High cash cycle compare to competitors

Handout Uv6911 has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Low market penetration in new markets

– Outside its home market of Handout Uv6911, firm in the HBR case study Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.




Opportunities Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) are -

Developing new processes and practices

– Handout Uv6911 can develop new processes and procedures in Finance & Accounting industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Better consumer reach

– The expansion of the 5G network will help Handout Uv6911 to increase its market reach. Handout Uv6911 will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Handout Uv6911 in the consumer business. Now Handout Uv6911 can target international markets with far fewer capital restrictions requirements than the existing system.

Low interest rates

– Even though inflation is raising its head in most developed economies, Handout Uv6911 can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Handout Uv6911 can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Handout Uv6911 can use these opportunities to build new business models that can help the communities that Handout Uv6911 operates in. Secondly it can use opportunities from government spending in Finance & Accounting sector.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Handout Uv6911 can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Handout Uv6911 in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Finance & Accounting segment, and it will provide faster access to the consumers.

Learning at scale

– Online learning technologies has now opened space for Handout Uv6911 to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Building a culture of innovation

– managers at Handout Uv6911 can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Finance & Accounting segment.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Handout Uv6911 can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Leveraging digital technologies

– Handout Uv6911 can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Handout Uv6911 to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.




Threats Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) are -

Easy access to finance

– Easy access to finance in Finance & Accounting field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Handout Uv6911 can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Consumer confidence and its impact on Handout Uv6911 demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Handout Uv6911 business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Handout Uv6911 can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) .

Shortening product life cycle

– it is one of the major threat that Handout Uv6911 is facing in Finance & Accounting sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Handout Uv6911 with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Handout Uv6911 in the Finance & Accounting industry. The Finance & Accounting industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Regulatory challenges

– Handout Uv6911 needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Finance & Accounting industry regulations.

Technology acceleration in Forth Industrial Revolution

– Handout Uv6911 has witnessed rapid integration of technology during Covid-19 in the Finance & Accounting industry. As one of the leading players in the industry, Handout Uv6911 needs to keep up with the evolution of technology in the Finance & Accounting sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High dependence on third party suppliers

– Handout Uv6911 high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3), Handout Uv6911 may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Finance & Accounting .

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.




Weighted SWOT Analysis of Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Johansen's: The New Scorecard System-Corporate Finance Manager (Handout 3) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Handout Uv6911 needs to make to build a sustainable competitive advantage.



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