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UT Financial Services: Looking for the Next Mountain to Conquer SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of UT Financial Services: Looking for the Next Mountain to Conquer


An entrepreneur and co-founder of a private, non-deposit-taking, non-bank financial firm in Africa took his company public following a decade of phenomenal growth and strong performance. Established in an era when the traditional financial institutions would not grant credit to small and medium enterprises, the company successfully pioneered a wide variety of unique services in the non-bank financial services industry. Capitalizing on the failure of formal institutions to meet the needs of the informal sector, the entrepreneur had achieved organic growth by providing short-term loans and complementary services to customers in the neglected segment of the financial services market. The image of a high-performing company, coupled with the successful initial public offering surpassing all expectations, put tremendous pressure on the company to continue to grow the enterprise and deliver superior performance. To obtain substantial funds from the investing public, the onus is on the entrepreneur to select and pursue an appropriate strategy to keep the enterprise on a growth trajectory. Anthony Ebow Spio is affiliated with Ashesi University College. Anthony Essel-Anderson is affiliated with Ashesi University College.

Authors :: Anthony Ebow Spio, Anthony Essel-Anderson

Topics :: Leadership & Managing People

Tags :: IPO, IT, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "UT Financial Services: Looking for the Next Mountain to Conquer" written by Anthony Ebow Spio, Anthony Essel-Anderson includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Ashesi Anthony facing as an external strategic factors. Some of the topics covered in UT Financial Services: Looking for the Next Mountain to Conquer case study are - Strategic Management Strategies, IPO, IT and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the UT Financial Services: Looking for the Next Mountain to Conquer casestudy better are - – increasing household debt because of falling income levels, banking and financial system is disrupted by Bitcoin and other crypto currencies, there is increasing trade war between United States & China, challanges to central banks by blockchain based private currencies, competitive advantages are harder to sustain because of technology dispersion, increasing government debt because of Covid-19 spendings, central banks are concerned over increasing inflation, there is backlash against globalization, cloud computing is disrupting traditional business models, etc



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Introduction to SWOT Analysis of UT Financial Services: Looking for the Next Mountain to Conquer


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in UT Financial Services: Looking for the Next Mountain to Conquer case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Ashesi Anthony, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Ashesi Anthony operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of UT Financial Services: Looking for the Next Mountain to Conquer can be done for the following purposes –
1. Strategic planning using facts provided in UT Financial Services: Looking for the Next Mountain to Conquer case study
2. Improving business portfolio management of Ashesi Anthony
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Ashesi Anthony




Strengths UT Financial Services: Looking for the Next Mountain to Conquer | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Ashesi Anthony in UT Financial Services: Looking for the Next Mountain to Conquer Harvard Business Review case study are -

Cross disciplinary teams

– Horizontal connected teams at the Ashesi Anthony are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Organizational Resilience of Ashesi Anthony

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Ashesi Anthony does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Low bargaining power of suppliers

– Suppliers of Ashesi Anthony in the sector have low bargaining power. UT Financial Services: Looking for the Next Mountain to Conquer has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Ashesi Anthony to manage not only supply disruptions but also source products at highly competitive prices.

High brand equity

– Ashesi Anthony has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Ashesi Anthony to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

High switching costs

– The high switching costs that Ashesi Anthony has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Operational resilience

– The operational resilience strategy in the UT Financial Services: Looking for the Next Mountain to Conquer Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Successful track record of launching new products

– Ashesi Anthony has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Ashesi Anthony has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Training and development

– Ashesi Anthony has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in UT Financial Services: Looking for the Next Mountain to Conquer Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Ashesi Anthony digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Ashesi Anthony has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Diverse revenue streams

– Ashesi Anthony is present in almost all the verticals within the industry. This has provided firm in UT Financial Services: Looking for the Next Mountain to Conquer case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Strong track record of project management

– Ashesi Anthony is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to recruit top talent

– Ashesi Anthony is one of the leading recruiters in the industry. Managers in the UT Financial Services: Looking for the Next Mountain to Conquer are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses UT Financial Services: Looking for the Next Mountain to Conquer | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of UT Financial Services: Looking for the Next Mountain to Conquer are -

High bargaining power of channel partners

– Because of the regulatory requirements, Anthony Ebow Spio, Anthony Essel-Anderson suggests that, Ashesi Anthony is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High cash cycle compare to competitors

Ashesi Anthony has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Ashesi Anthony supply chain. Even after few cautionary changes mentioned in the HBR case study - UT Financial Services: Looking for the Next Mountain to Conquer, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Ashesi Anthony vulnerable to further global disruptions in South East Asia.

Interest costs

– Compare to the competition, Ashesi Anthony has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study UT Financial Services: Looking for the Next Mountain to Conquer, it seems that the employees of Ashesi Anthony don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Ashesi Anthony is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study UT Financial Services: Looking for the Next Mountain to Conquer can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

No frontier risks strategy

– After analyzing the HBR case study UT Financial Services: Looking for the Next Mountain to Conquer, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow decision making process

– As mentioned earlier in the report, Ashesi Anthony has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Ashesi Anthony even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Workers concerns about automation

– As automation is fast increasing in the segment, Ashesi Anthony needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Need for greater diversity

– Ashesi Anthony has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study UT Financial Services: Looking for the Next Mountain to Conquer, in the dynamic environment Ashesi Anthony has struggled to respond to the nimble upstart competition. Ashesi Anthony has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.




Opportunities UT Financial Services: Looking for the Next Mountain to Conquer | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study UT Financial Services: Looking for the Next Mountain to Conquer are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Ashesi Anthony can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, UT Financial Services: Looking for the Next Mountain to Conquer, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Ashesi Anthony can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Ashesi Anthony can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Ashesi Anthony can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Low interest rates

– Even though inflation is raising its head in most developed economies, Ashesi Anthony can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Better consumer reach

– The expansion of the 5G network will help Ashesi Anthony to increase its market reach. Ashesi Anthony will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Ashesi Anthony in the consumer business. Now Ashesi Anthony can target international markets with far fewer capital restrictions requirements than the existing system.

Learning at scale

– Online learning technologies has now opened space for Ashesi Anthony to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Ashesi Anthony to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Ashesi Anthony to hire the very best people irrespective of their geographical location.

Leveraging digital technologies

– Ashesi Anthony can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Ashesi Anthony in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Ashesi Anthony can use these opportunities to build new business models that can help the communities that Ashesi Anthony operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Ashesi Anthony can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Ashesi Anthony to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.




Threats UT Financial Services: Looking for the Next Mountain to Conquer External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study UT Financial Services: Looking for the Next Mountain to Conquer are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Consumer confidence and its impact on Ashesi Anthony demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study UT Financial Services: Looking for the Next Mountain to Conquer, Ashesi Anthony may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Ashesi Anthony in the Leadership & Managing People sector and impact the bottomline of the organization.

Shortening product life cycle

– it is one of the major threat that Ashesi Anthony is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Ashesi Anthony in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Stagnating economy with rate increase

– Ashesi Anthony can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Ashesi Anthony will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Ashesi Anthony needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Ashesi Anthony.

Environmental challenges

– Ashesi Anthony needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Ashesi Anthony can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Ashesi Anthony with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.




Weighted SWOT Analysis of UT Financial Services: Looking for the Next Mountain to Conquer Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study UT Financial Services: Looking for the Next Mountain to Conquer needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study UT Financial Services: Looking for the Next Mountain to Conquer is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study UT Financial Services: Looking for the Next Mountain to Conquer is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of UT Financial Services: Looking for the Next Mountain to Conquer is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Ashesi Anthony needs to make to build a sustainable competitive advantage.



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