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Anthony Starks at InSiL Therapeutics (A) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Anthony Starks at InSiL Therapeutics (A)


When Bruce Wayne hired Anthony Starks, he thought he had hit a homerun by getting the most brilliant and passionate scientist-leader in the field to be his CSO. But a few months in, Wayne and Starks begin to clash over crucial forward-looking decisions about the direction of the company. As CEO, Wayne needs to make tough decisions about how to manage his passionate but increasingly unpredictable CSO.

Authors :: Gary P. Pisano, Vicki L. Sato

Topics :: Leadership & Managing People

Tags :: Creativity, IT, Research & development, Venture capital, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Anthony Starks at InSiL Therapeutics (A)" written by Gary P. Pisano, Vicki L. Sato includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Starks Wayne facing as an external strategic factors. Some of the topics covered in Anthony Starks at InSiL Therapeutics (A) case study are - Strategic Management Strategies, Creativity, IT, Research & development, Venture capital and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Anthony Starks at InSiL Therapeutics (A) casestudy better are - – there is increasing trade war between United States & China, increasing transportation and logistics costs, central banks are concerned over increasing inflation, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing energy prices, geopolitical disruptions, cloud computing is disrupting traditional business models, increasing government debt because of Covid-19 spendings, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of Anthony Starks at InSiL Therapeutics (A)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Anthony Starks at InSiL Therapeutics (A) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Starks Wayne, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Starks Wayne operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Anthony Starks at InSiL Therapeutics (A) can be done for the following purposes –
1. Strategic planning using facts provided in Anthony Starks at InSiL Therapeutics (A) case study
2. Improving business portfolio management of Starks Wayne
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Starks Wayne




Strengths Anthony Starks at InSiL Therapeutics (A) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Starks Wayne in Anthony Starks at InSiL Therapeutics (A) Harvard Business Review case study are -

Effective Research and Development (R&D)

– Starks Wayne has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Anthony Starks at InSiL Therapeutics (A) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to recruit top talent

– Starks Wayne is one of the leading recruiters in the industry. Managers in the Anthony Starks at InSiL Therapeutics (A) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

High brand equity

– Starks Wayne has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Starks Wayne to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Innovation driven organization

– Starks Wayne is one of the most innovative firm in sector. Manager in Anthony Starks at InSiL Therapeutics (A) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Ability to lead change in Leadership & Managing People field

– Starks Wayne is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Starks Wayne in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Successful track record of launching new products

– Starks Wayne has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Starks Wayne has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Learning organization

- Starks Wayne is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Starks Wayne is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Anthony Starks at InSiL Therapeutics (A) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Organizational Resilience of Starks Wayne

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Starks Wayne does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

High switching costs

– The high switching costs that Starks Wayne has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Analytics focus

– Starks Wayne is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Gary P. Pisano, Vicki L. Sato can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Cross disciplinary teams

– Horizontal connected teams at the Starks Wayne are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Low bargaining power of suppliers

– Suppliers of Starks Wayne in the sector have low bargaining power. Anthony Starks at InSiL Therapeutics (A) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Starks Wayne to manage not only supply disruptions but also source products at highly competitive prices.






Weaknesses Anthony Starks at InSiL Therapeutics (A) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Anthony Starks at InSiL Therapeutics (A) are -

Interest costs

– Compare to the competition, Starks Wayne has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Lack of clear differentiation of Starks Wayne products

– To increase the profitability and margins on the products, Starks Wayne needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to strategic competitive environment developments

– As Anthony Starks at InSiL Therapeutics (A) HBR case study mentions - Starks Wayne takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Skills based hiring

– The stress on hiring functional specialists at Starks Wayne has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High cash cycle compare to competitors

Starks Wayne has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Anthony Starks at InSiL Therapeutics (A), in the dynamic environment Starks Wayne has struggled to respond to the nimble upstart competition. Starks Wayne has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Increasing silos among functional specialists

– The organizational structure of Starks Wayne is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Starks Wayne needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Starks Wayne to focus more on services rather than just following the product oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Starks Wayne is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Anthony Starks at InSiL Therapeutics (A) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Starks Wayne supply chain. Even after few cautionary changes mentioned in the HBR case study - Anthony Starks at InSiL Therapeutics (A), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Starks Wayne vulnerable to further global disruptions in South East Asia.

Aligning sales with marketing

– It come across in the case study Anthony Starks at InSiL Therapeutics (A) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Anthony Starks at InSiL Therapeutics (A) can leverage the sales team experience to cultivate customer relationships as Starks Wayne is planning to shift buying processes online.

High bargaining power of channel partners

– Because of the regulatory requirements, Gary P. Pisano, Vicki L. Sato suggests that, Starks Wayne is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.




Opportunities Anthony Starks at InSiL Therapeutics (A) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Anthony Starks at InSiL Therapeutics (A) are -

Building a culture of innovation

– managers at Starks Wayne can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Starks Wayne in the consumer business. Now Starks Wayne can target international markets with far fewer capital restrictions requirements than the existing system.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Starks Wayne can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Anthony Starks at InSiL Therapeutics (A), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Starks Wayne to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Starks Wayne is facing challenges because of the dominance of functional experts in the organization. Anthony Starks at InSiL Therapeutics (A) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Starks Wayne can use these opportunities to build new business models that can help the communities that Starks Wayne operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Better consumer reach

– The expansion of the 5G network will help Starks Wayne to increase its market reach. Starks Wayne will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Creating value in data economy

– The success of analytics program of Starks Wayne has opened avenues for new revenue streams for the organization in the industry. This can help Starks Wayne to build a more holistic ecosystem as suggested in the Anthony Starks at InSiL Therapeutics (A) case study. Starks Wayne can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Starks Wayne can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Starks Wayne can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Developing new processes and practices

– Starks Wayne can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Starks Wayne in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Manufacturing automation

– Starks Wayne can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Starks Wayne to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Starks Wayne to hire the very best people irrespective of their geographical location.




Threats Anthony Starks at InSiL Therapeutics (A) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Anthony Starks at InSiL Therapeutics (A) are -

Shortening product life cycle

– it is one of the major threat that Starks Wayne is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Starks Wayne in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Starks Wayne with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Starks Wayne can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Anthony Starks at InSiL Therapeutics (A) .

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Anthony Starks at InSiL Therapeutics (A), Starks Wayne may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Consumer confidence and its impact on Starks Wayne demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing wage structure of Starks Wayne

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Starks Wayne.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Starks Wayne will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology acceleration in Forth Industrial Revolution

– Starks Wayne has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Starks Wayne needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Starks Wayne business can come under increasing regulations regarding data privacy, data security, etc.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Starks Wayne in the Leadership & Managing People sector and impact the bottomline of the organization.




Weighted SWOT Analysis of Anthony Starks at InSiL Therapeutics (A) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Anthony Starks at InSiL Therapeutics (A) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Anthony Starks at InSiL Therapeutics (A) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Anthony Starks at InSiL Therapeutics (A) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Anthony Starks at InSiL Therapeutics (A) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Starks Wayne needs to make to build a sustainable competitive advantage.



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