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IBM Corp.: "Make It Your Business" (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of IBM Corp.: "Make It Your Business" (B)


Reveals the system changes that IBM adopted. Designed as an in-class handout after discussion of the (A) case.

Authors :: Robert L. Simons, Hilary A. Weston

Topics :: Finance & Accounting

Tags :: Corporate governance, Motivating people, Sales, Strategic planning, Strategy execution, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "IBM Corp.: "Make It Your Business" (B)" written by Robert L. Simons, Hilary A. Weston includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Ibm Handout facing as an external strategic factors. Some of the topics covered in IBM Corp.: "Make It Your Business" (B) case study are - Strategic Management Strategies, Corporate governance, Motivating people, Sales, Strategic planning, Strategy execution and Finance & Accounting.


Some of the macro environment factors that can be used to understand the IBM Corp.: "Make It Your Business" (B) casestudy better are - – cloud computing is disrupting traditional business models, challanges to central banks by blockchain based private currencies, supply chains are disrupted by pandemic , central banks are concerned over increasing inflation, wage bills are increasing, geopolitical disruptions, technology disruption, banking and financial system is disrupted by Bitcoin and other crypto currencies, competitive advantages are harder to sustain because of technology dispersion, etc



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Introduction to SWOT Analysis of IBM Corp.: "Make It Your Business" (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in IBM Corp.: "Make It Your Business" (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Ibm Handout, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Ibm Handout operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of IBM Corp.: "Make It Your Business" (B) can be done for the following purposes –
1. Strategic planning using facts provided in IBM Corp.: "Make It Your Business" (B) case study
2. Improving business portfolio management of Ibm Handout
3. Assessing feasibility of the new initiative in Finance & Accounting field.
4. Making a Finance & Accounting topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Ibm Handout




Strengths IBM Corp.: "Make It Your Business" (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Ibm Handout in IBM Corp.: "Make It Your Business" (B) Harvard Business Review case study are -

Highly skilled collaborators

– Ibm Handout has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in IBM Corp.: "Make It Your Business" (B) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Diverse revenue streams

– Ibm Handout is present in almost all the verticals within the industry. This has provided firm in IBM Corp.: "Make It Your Business" (B) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Operational resilience

– The operational resilience strategy in the IBM Corp.: "Make It Your Business" (B) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Low bargaining power of suppliers

– Suppliers of Ibm Handout in the sector have low bargaining power. IBM Corp.: "Make It Your Business" (B) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Ibm Handout to manage not only supply disruptions but also source products at highly competitive prices.

Training and development

– Ibm Handout has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in IBM Corp.: "Make It Your Business" (B) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Analytics focus

– Ibm Handout is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Robert L. Simons, Hilary A. Weston can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Learning organization

- Ibm Handout is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Ibm Handout is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in IBM Corp.: "Make It Your Business" (B) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Ibm Handout are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Innovation driven organization

– Ibm Handout is one of the most innovative firm in sector. Manager in IBM Corp.: "Make It Your Business" (B) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Strong track record of project management

– Ibm Handout is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Sustainable margins compare to other players in Finance & Accounting industry

– IBM Corp.: "Make It Your Business" (B) firm has clearly differentiated products in the market place. This has enabled Ibm Handout to fetch slight price premium compare to the competitors in the Finance & Accounting industry. The sustainable margins have also helped Ibm Handout to invest into research and development (R&D) and innovation.

Organizational Resilience of Ibm Handout

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Ibm Handout does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses IBM Corp.: "Make It Your Business" (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of IBM Corp.: "Make It Your Business" (B) are -

Lack of clear differentiation of Ibm Handout products

– To increase the profitability and margins on the products, Ibm Handout needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to strategic competitive environment developments

– As IBM Corp.: "Make It Your Business" (B) HBR case study mentions - Ibm Handout takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the IBM Corp.: "Make It Your Business" (B) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Ibm Handout has relatively successful track record of launching new products.

High cash cycle compare to competitors

Ibm Handout has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

No frontier risks strategy

– After analyzing the HBR case study IBM Corp.: "Make It Your Business" (B), it seems that company is thinking about the frontier risks that can impact Finance & Accounting strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Workers concerns about automation

– As automation is fast increasing in the segment, Ibm Handout needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study IBM Corp.: "Make It Your Business" (B), is just above the industry average. Ibm Handout needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Ibm Handout is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study IBM Corp.: "Make It Your Business" (B) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Aligning sales with marketing

– It come across in the case study IBM Corp.: "Make It Your Business" (B) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case IBM Corp.: "Make It Your Business" (B) can leverage the sales team experience to cultivate customer relationships as Ibm Handout is planning to shift buying processes online.

Products dominated business model

– Even though Ibm Handout has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - IBM Corp.: "Make It Your Business" (B) should strive to include more intangible value offerings along with its core products and services.

Low market penetration in new markets

– Outside its home market of Ibm Handout, firm in the HBR case study IBM Corp.: "Make It Your Business" (B) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.




Opportunities IBM Corp.: "Make It Your Business" (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study IBM Corp.: "Make It Your Business" (B) are -

Manufacturing automation

– Ibm Handout can use the latest technology developments to improve its manufacturing and designing process in Finance & Accounting segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Leveraging digital technologies

– Ibm Handout can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Learning at scale

– Online learning technologies has now opened space for Ibm Handout to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Ibm Handout can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Ibm Handout in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Finance & Accounting segment, and it will provide faster access to the consumers.

Loyalty marketing

– Ibm Handout has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Ibm Handout to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Buying journey improvements

– Ibm Handout can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. IBM Corp.: "Make It Your Business" (B) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Ibm Handout can use these opportunities to build new business models that can help the communities that Ibm Handout operates in. Secondly it can use opportunities from government spending in Finance & Accounting sector.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Finance & Accounting industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Ibm Handout can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Ibm Handout can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Creating value in data economy

– The success of analytics program of Ibm Handout has opened avenues for new revenue streams for the organization in the industry. This can help Ibm Handout to build a more holistic ecosystem as suggested in the IBM Corp.: "Make It Your Business" (B) case study. Ibm Handout can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Developing new processes and practices

– Ibm Handout can develop new processes and procedures in Finance & Accounting industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Ibm Handout can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, IBM Corp.: "Make It Your Business" (B), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.




Threats IBM Corp.: "Make It Your Business" (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study IBM Corp.: "Make It Your Business" (B) are -

Easy access to finance

– Easy access to finance in Finance & Accounting field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Ibm Handout can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Stagnating economy with rate increase

– Ibm Handout can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Ibm Handout with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study IBM Corp.: "Make It Your Business" (B), Ibm Handout may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Finance & Accounting .

Increasing wage structure of Ibm Handout

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Ibm Handout.

Consumer confidence and its impact on Ibm Handout demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Environmental challenges

– Ibm Handout needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Ibm Handout can take advantage of this fund but it will also bring new competitors in the Finance & Accounting industry.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Ibm Handout needs to understand the core reasons impacting the Finance & Accounting industry. This will help it in building a better workplace.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Ibm Handout in the Finance & Accounting industry. The Finance & Accounting industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Ibm Handout can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study IBM Corp.: "Make It Your Business" (B) .

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Ibm Handout in the Finance & Accounting sector and impact the bottomline of the organization.




Weighted SWOT Analysis of IBM Corp.: "Make It Your Business" (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study IBM Corp.: "Make It Your Business" (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study IBM Corp.: "Make It Your Business" (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study IBM Corp.: "Make It Your Business" (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of IBM Corp.: "Make It Your Business" (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Ibm Handout needs to make to build a sustainable competitive advantage.



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