Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
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Strategy / MBA Resources
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Case Study Description of Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version
Shortly after Infosys was founded in 1981, its managers faced a major turning point when they made a decision to operate without giving in to the petty corruption rife in the Indian economy. Within just a few years, that decision had truly defined the company. Over the next 25 years, Infosys managers went to extraordinary lengths to avoid even the most modest of practices that they considered inappropriate. Explores the practices and methods that Infosys adopted instead, considers their costs, benefits, and generalizability, and contextualizes the problem within Indian political and economic institutions that continue to evolve.
Authors :: Rawi Abdelal, Rafael Di Tella, Prabakar Kothandaraman
Swot Analysis of "Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version" written by Rawi Abdelal, Rafael Di Tella, Prabakar Kothandaraman includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Infosys Contextualizes facing as an external strategic factors. Some of the topics covered in Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version case study are - Strategic Management Strategies, Entrepreneurship, Ethics, Globalization, Government, Technology and Global Business.
Some of the macro environment factors that can be used to understand the Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version casestudy better are - – central banks are concerned over increasing inflation, there is increasing trade war between United States & China, there is backlash against globalization, challanges to central banks by blockchain based private currencies, wage bills are increasing, increasing inequality as vast percentage of new income is going to the top 1%, geopolitical disruptions,
technology disruption, increasing commodity prices, etc
Introduction to SWOT Analysis of Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Infosys Contextualizes, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Infosys Contextualizes operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version can be done for the following purposes –
1. Strategic planning using facts provided in Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version case study
2. Improving business portfolio management of Infosys Contextualizes
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Infosys Contextualizes
Strengths Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Infosys Contextualizes in Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version Harvard Business Review case study are -
Digital Transformation in Global Business segment
- digital transformation varies from industry to industry. For Infosys Contextualizes digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Infosys Contextualizes has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Operational resilience
– The operational resilience strategy in the Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Innovation driven organization
– Infosys Contextualizes is one of the most innovative firm in sector. Manager in Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Highly skilled collaborators
– Infosys Contextualizes has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Successful track record of launching new products
– Infosys Contextualizes has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Infosys Contextualizes has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
High switching costs
– The high switching costs that Infosys Contextualizes has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
High brand equity
– Infosys Contextualizes has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Infosys Contextualizes to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Ability to recruit top talent
– Infosys Contextualizes is one of the leading recruiters in the industry. Managers in the Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Ability to lead change in Global Business field
– Infosys Contextualizes is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Infosys Contextualizes in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Effective Research and Development (R&D)
– Infosys Contextualizes has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Cross disciplinary teams
– Horizontal connected teams at the Infosys Contextualizes are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Learning organization
- Infosys Contextualizes is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Infosys Contextualizes is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Weaknesses Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version are -
Slow to strategic competitive environment developments
– As Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version HBR case study mentions - Infosys Contextualizes takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Capital Spending Reduction
– Even during the low interest decade, Infosys Contextualizes has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version, it seems that the employees of Infosys Contextualizes don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Need for greater diversity
– Infosys Contextualizes has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Infosys Contextualizes has relatively successful track record of launching new products.
Workers concerns about automation
– As automation is fast increasing in the segment, Infosys Contextualizes needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version, in the dynamic environment Infosys Contextualizes has struggled to respond to the nimble upstart competition. Infosys Contextualizes has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Low market penetration in new markets
– Outside its home market of Infosys Contextualizes, firm in the HBR case study Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
High cash cycle compare to competitors
Infosys Contextualizes has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
Aligning sales with marketing
– It come across in the case study Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version can leverage the sales team experience to cultivate customer relationships as Infosys Contextualizes is planning to shift buying processes online.
Skills based hiring
– The stress on hiring functional specialists at Infosys Contextualizes has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Opportunities Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version are -
Redefining models of collaboration and team work
– As explained in the weaknesses section, Infosys Contextualizes is facing challenges because of the dominance of functional experts in the organization. Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Infosys Contextualizes to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Learning at scale
– Online learning technologies has now opened space for Infosys Contextualizes to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Buying journey improvements
– Infosys Contextualizes can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Infosys Contextualizes can use these opportunities to build new business models that can help the communities that Infosys Contextualizes operates in. Secondly it can use opportunities from government spending in Global Business sector.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Global Business industry, but it has also influenced the consumer preferences. Infosys Contextualizes can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Manufacturing automation
– Infosys Contextualizes can use the latest technology developments to improve its manufacturing and designing process in Global Business segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Leveraging digital technologies
– Infosys Contextualizes can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Creating value in data economy
– The success of analytics program of Infosys Contextualizes has opened avenues for new revenue streams for the organization in the industry. This can help Infosys Contextualizes to build a more holistic ecosystem as suggested in the Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version case study. Infosys Contextualizes can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Infosys Contextualizes can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Building a culture of innovation
– managers at Infosys Contextualizes can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Infosys Contextualizes can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Loyalty marketing
– Infosys Contextualizes has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Threats Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version are -
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Easy access to finance
– Easy access to finance in Global Business field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Infosys Contextualizes can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Increasing wage structure of Infosys Contextualizes
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Infosys Contextualizes.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Infosys Contextualizes needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.
Consumer confidence and its impact on Infosys Contextualizes demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Technology acceleration in Forth Industrial Revolution
– Infosys Contextualizes has witnessed rapid integration of technology during Covid-19 in the Global Business industry. As one of the leading players in the industry, Infosys Contextualizes needs to keep up with the evolution of technology in the Global Business sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Infosys Contextualizes in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Shortening product life cycle
– it is one of the major threat that Infosys Contextualizes is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Infosys Contextualizes can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version .
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
High dependence on third party suppliers
– Infosys Contextualizes high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Stagnating economy with rate increase
– Infosys Contextualizes can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Infosys Contextualizes with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Weighted SWOT Analysis of Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Infosys in India: Building a Software Giant in a Corrupt Environment, Spanish Version is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Infosys Contextualizes needs to make to build a sustainable competitive advantage.
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