Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
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Case Study Description of Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?
"Telemetrix" is a two-part case study; its parts can be used alone or in sequence. Case A "North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?" showcases a young analyst at North-South Exports, a small Quebec-based export management firm that helps SMEs with international expansion. The analyst must make recommendations as to the best way for the company's client Telemetrix to rapidly achieve sales in Latin America, and whether to focus on Brazil or Mexico. Case B "Telemetrix in Brazil: Indirect Export, Outsourcing, or Licence?" focuses on the choice of an entry mode to penetrate a foreign market, in this case, Brazil, and, based on this choice, on the selection of a local business partner. It also addresses the difficulty of developing international supplier-customer relations. Just like Case A, Case B is a decision-making case. The analyst must determine the best entry mode and which partners will lead Telemetrix to success in Brazil and, subsequently, elsewhere in South America.
Swot Analysis of "Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?" written by Aurelia Durand, Eleonore Kuentz includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Telemetrix Brazil facing as an external strategic factors. Some of the topics covered in Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? case study are - Strategic Management Strategies, and Global Business.
Some of the macro environment factors that can be used to understand the Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? casestudy better are - – increasing transportation and logistics costs, geopolitical disruptions, cloud computing is disrupting traditional business models, supply chains are disrupted by pandemic , talent flight as more people leaving formal jobs, wage bills are increasing, increasing commodity prices,
competitive advantages are harder to sustain because of technology dispersion, increasing inequality as vast percentage of new income is going to the top 1%, etc
Introduction to SWOT Analysis of Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Telemetrix Brazil, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Telemetrix Brazil operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? can be done for the following purposes –
1. Strategic planning using facts provided in Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? case study
2. Improving business portfolio management of Telemetrix Brazil
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Telemetrix Brazil
Strengths Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Telemetrix Brazil in Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? Harvard Business Review case study are -
Diverse revenue streams
– Telemetrix Brazil is present in almost all the verticals within the industry. This has provided firm in Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Operational resilience
– The operational resilience strategy in the Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Superior customer experience
– The customer experience strategy of Telemetrix Brazil in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Highly skilled collaborators
– Telemetrix Brazil has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Sustainable margins compare to other players in Global Business industry
– Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? firm has clearly differentiated products in the market place. This has enabled Telemetrix Brazil to fetch slight price premium compare to the competitors in the Global Business industry. The sustainable margins have also helped Telemetrix Brazil to invest into research and development (R&D) and innovation.
Low bargaining power of suppliers
– Suppliers of Telemetrix Brazil in the sector have low bargaining power. Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Telemetrix Brazil to manage not only supply disruptions but also source products at highly competitive prices.
Analytics focus
– Telemetrix Brazil is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Aurelia Durand, Eleonore Kuentz can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Ability to lead change in Global Business field
– Telemetrix Brazil is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Telemetrix Brazil in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Effective Research and Development (R&D)
– Telemetrix Brazil has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Successful track record of launching new products
– Telemetrix Brazil has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Telemetrix Brazil has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Organizational Resilience of Telemetrix Brazil
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Telemetrix Brazil does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Cross disciplinary teams
– Horizontal connected teams at the Telemetrix Brazil are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Weaknesses Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? are -
Aligning sales with marketing
– It come across in the case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? can leverage the sales team experience to cultivate customer relationships as Telemetrix Brazil is planning to shift buying processes online.
Slow decision making process
– As mentioned earlier in the report, Telemetrix Brazil has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Telemetrix Brazil even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Slow to strategic competitive environment developments
– As Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? HBR case study mentions - Telemetrix Brazil takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Interest costs
– Compare to the competition, Telemetrix Brazil has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Capital Spending Reduction
– Even during the low interest decade, Telemetrix Brazil has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?, in the dynamic environment Telemetrix Brazil has struggled to respond to the nimble upstart competition. Telemetrix Brazil has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?, it seems that the employees of Telemetrix Brazil don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Need for greater diversity
– Telemetrix Brazil has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Products dominated business model
– Even though Telemetrix Brazil has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? should strive to include more intangible value offerings along with its core products and services.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Telemetrix Brazil supply chain. Even after few cautionary changes mentioned in the HBR case study - Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Telemetrix Brazil vulnerable to further global disruptions in South East Asia.
Low market penetration in new markets
– Outside its home market of Telemetrix Brazil, firm in the HBR case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Opportunities Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? are -
Loyalty marketing
– Telemetrix Brazil has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Buying journey improvements
– Telemetrix Brazil can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Telemetrix Brazil can use these opportunities to build new business models that can help the communities that Telemetrix Brazil operates in. Secondly it can use opportunities from government spending in Global Business sector.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Global Business industry, but it has also influenced the consumer preferences. Telemetrix Brazil can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Developing new processes and practices
– Telemetrix Brazil can develop new processes and procedures in Global Business industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Telemetrix Brazil is facing challenges because of the dominance of functional experts in the organization. Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Global Business industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Telemetrix Brazil can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Telemetrix Brazil can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Manufacturing automation
– Telemetrix Brazil can use the latest technology developments to improve its manufacturing and designing process in Global Business segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Creating value in data economy
– The success of analytics program of Telemetrix Brazil has opened avenues for new revenue streams for the organization in the industry. This can help Telemetrix Brazil to build a more holistic ecosystem as suggested in the Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? case study. Telemetrix Brazil can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Telemetrix Brazil to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Building a culture of innovation
– managers at Telemetrix Brazil can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Telemetrix Brazil can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Learning at scale
– Online learning technologies has now opened space for Telemetrix Brazil to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Threats Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? are -
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Consumer confidence and its impact on Telemetrix Brazil demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Environmental challenges
– Telemetrix Brazil needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Telemetrix Brazil can take advantage of this fund but it will also bring new competitors in the Global Business industry.
Stagnating economy with rate increase
– Telemetrix Brazil can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Telemetrix Brazil in the Global Business sector and impact the bottomline of the organization.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Telemetrix Brazil needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Telemetrix Brazil.
Shortening product life cycle
– it is one of the major threat that Telemetrix Brazil is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Easy access to finance
– Easy access to finance in Global Business field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Telemetrix Brazil can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?, Telemetrix Brazil may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .
High dependence on third party suppliers
– Telemetrix Brazil high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Increasing wage structure of Telemetrix Brazil
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Telemetrix Brazil.
Weighted SWOT Analysis of Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Telemetrix Brazil needs to make to build a sustainable competitive advantage.
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