Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
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Case Study Description of Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?
"Telemetrix" is a two-part case study; its parts can be used alone or in sequence. Case A "North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?" showcases a young analyst at North-South Exports, a small Quebec-based export management firm that helps SMEs with international expansion. The analyst must make recommendations as to the best way for the company's client Telemetrix to rapidly achieve sales in Latin America, and whether to focus on Brazil or Mexico. Case B "Telemetrix in Brazil: Indirect Export, Outsourcing, or Licence?" focuses on the choice of an entry mode to penetrate a foreign market, in this case, Brazil, and, based on this choice, on the selection of a local business partner. It also addresses the difficulty of developing international supplier-customer relations. Just like Case A, Case B is a decision-making case. The analyst must determine the best entry mode and which partners will lead Telemetrix to success in Brazil and, subsequently, elsewhere in South America.
Swot Analysis of "Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?" written by Aurelia Durand, Eleonore Kuentz includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Telemetrix Brazil facing as an external strategic factors. Some of the topics covered in Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? case study are - Strategic Management Strategies, and Global Business.
Some of the macro environment factors that can be used to understand the Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? casestudy better are - – there is backlash against globalization, cloud computing is disrupting traditional business models, increasing commodity prices, increasing household debt because of falling income levels, there is increasing trade war between United States & China, challanges to central banks by blockchain based private currencies, technology disruption,
competitive advantages are harder to sustain because of technology dispersion, geopolitical disruptions, etc
Introduction to SWOT Analysis of Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Telemetrix Brazil, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Telemetrix Brazil operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? can be done for the following purposes –
1. Strategic planning using facts provided in Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? case study
2. Improving business portfolio management of Telemetrix Brazil
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Telemetrix Brazil
Strengths Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Telemetrix Brazil in Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? Harvard Business Review case study are -
Superior customer experience
– The customer experience strategy of Telemetrix Brazil in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Training and development
– Telemetrix Brazil has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Ability to lead change in Global Business field
– Telemetrix Brazil is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Telemetrix Brazil in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Effective Research and Development (R&D)
– Telemetrix Brazil has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Digital Transformation in Global Business segment
- digital transformation varies from industry to industry. For Telemetrix Brazil digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Telemetrix Brazil has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Strong track record of project management
– Telemetrix Brazil is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Highly skilled collaborators
– Telemetrix Brazil has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Learning organization
- Telemetrix Brazil is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Telemetrix Brazil is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
High switching costs
– The high switching costs that Telemetrix Brazil has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Analytics focus
– Telemetrix Brazil is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Aurelia Durand, Eleonore Kuentz can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Ability to recruit top talent
– Telemetrix Brazil is one of the leading recruiters in the industry. Managers in the Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
High brand equity
– Telemetrix Brazil has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Telemetrix Brazil to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Weaknesses Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? are -
Capital Spending Reduction
– Even during the low interest decade, Telemetrix Brazil has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
High cash cycle compare to competitors
Telemetrix Brazil has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Telemetrix Brazil supply chain. Even after few cautionary changes mentioned in the HBR case study - Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Telemetrix Brazil vulnerable to further global disruptions in South East Asia.
No frontier risks strategy
– After analyzing the HBR case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?, it seems that company is thinking about the frontier risks that can impact Global Business strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Slow decision making process
– As mentioned earlier in the report, Telemetrix Brazil has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Telemetrix Brazil even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
High bargaining power of channel partners
– Because of the regulatory requirements, Aurelia Durand, Eleonore Kuentz suggests that, Telemetrix Brazil is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Telemetrix Brazil has relatively successful track record of launching new products.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Telemetrix Brazil is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Aligning sales with marketing
– It come across in the case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? can leverage the sales team experience to cultivate customer relationships as Telemetrix Brazil is planning to shift buying processes online.
Low market penetration in new markets
– Outside its home market of Telemetrix Brazil, firm in the HBR case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Lack of clear differentiation of Telemetrix Brazil products
– To increase the profitability and margins on the products, Telemetrix Brazil needs to provide more differentiated products than what it is currently offering in the marketplace.
Opportunities Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? are -
Creating value in data economy
– The success of analytics program of Telemetrix Brazil has opened avenues for new revenue streams for the organization in the industry. This can help Telemetrix Brazil to build a more holistic ecosystem as suggested in the Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? case study. Telemetrix Brazil can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Telemetrix Brazil can use these opportunities to build new business models that can help the communities that Telemetrix Brazil operates in. Secondly it can use opportunities from government spending in Global Business sector.
Building a culture of innovation
– managers at Telemetrix Brazil can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.
Low interest rates
– Even though inflation is raising its head in most developed economies, Telemetrix Brazil can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Telemetrix Brazil is facing challenges because of the dominance of functional experts in the organization. Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Telemetrix Brazil to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Buying journey improvements
– Telemetrix Brazil can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Telemetrix Brazil can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Telemetrix Brazil can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Global Business industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Telemetrix Brazil can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Telemetrix Brazil can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Telemetrix Brazil to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Telemetrix Brazil to hire the very best people irrespective of their geographical location.
Using analytics as competitive advantage
– Telemetrix Brazil has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Telemetrix Brazil to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Leveraging digital technologies
– Telemetrix Brazil can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Threats Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? are -
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Telemetrix Brazil in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Stagnating economy with rate increase
– Telemetrix Brazil can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?, Telemetrix Brazil may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Telemetrix Brazil can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? .
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Telemetrix Brazil.
High dependence on third party suppliers
– Telemetrix Brazil high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Telemetrix Brazil business can come under increasing regulations regarding data privacy, data security, etc.
Consumer confidence and its impact on Telemetrix Brazil demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Telemetrix Brazil needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Telemetrix Brazil will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Technology acceleration in Forth Industrial Revolution
– Telemetrix Brazil has witnessed rapid integration of technology during Covid-19 in the Global Business industry. As one of the leading players in the industry, Telemetrix Brazil needs to keep up with the evolution of technology in the Global Business sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Regulatory challenges
– Telemetrix Brazil needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Global Business industry regulations.
Weighted SWOT Analysis of Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Telemetrix (A) - North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil? is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Telemetrix Brazil needs to make to build a sustainable competitive advantage.
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