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Return of the JEBI SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Return of the JEBI


Describes three different approaches to electronic purchasing taken by a state government: 1) ERP-to-ERP by State Health (the state government's largest spender); 2) a central catalogue (the state government Buyers' Catalogue) maintained by government purchasing officers; and 3) an outsourced gateway hub known as JEBI (the government's Joint eBusiness Initiative project), intended for use initially by government agencies and eventually by small and medium-size businesses (SMEs) across the state. The gateway hub approach needs to incorporate the other systems' transaction volumes for it to be viable and to realize the longer term goal of creating an e-business marketplace for the state's SMEs. How will the JEBI project manager co-opt the other electronic purchasing projects to its cause?

Authors :: Guy Gable, Ali F. Farhoomand, Greg Timbrell

Topics :: Global Business

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Return of the JEBI" written by Guy Gable, Ali F. Farhoomand, Greg Timbrell includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Jebi Catalogue facing as an external strategic factors. Some of the topics covered in Return of the JEBI case study are - Strategic Management Strategies, and Global Business.


Some of the macro environment factors that can be used to understand the Return of the JEBI casestudy better are - – geopolitical disruptions, cloud computing is disrupting traditional business models, digital marketing is dominated by two big players Facebook and Google, wage bills are increasing, talent flight as more people leaving formal jobs, increasing household debt because of falling income levels, challanges to central banks by blockchain based private currencies, technology disruption, central banks are concerned over increasing inflation, etc



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Introduction to SWOT Analysis of Return of the JEBI


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Return of the JEBI case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Jebi Catalogue, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Jebi Catalogue operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Return of the JEBI can be done for the following purposes –
1. Strategic planning using facts provided in Return of the JEBI case study
2. Improving business portfolio management of Jebi Catalogue
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Jebi Catalogue




Strengths Return of the JEBI | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Jebi Catalogue in Return of the JEBI Harvard Business Review case study are -

Effective Research and Development (R&D)

– Jebi Catalogue has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Return of the JEBI - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Low bargaining power of suppliers

– Suppliers of Jebi Catalogue in the sector have low bargaining power. Return of the JEBI has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Jebi Catalogue to manage not only supply disruptions but also source products at highly competitive prices.

High switching costs

– The high switching costs that Jebi Catalogue has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

High brand equity

– Jebi Catalogue has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Jebi Catalogue to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Digital Transformation in Global Business segment

- digital transformation varies from industry to industry. For Jebi Catalogue digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Jebi Catalogue has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Superior customer experience

– The customer experience strategy of Jebi Catalogue in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Highly skilled collaborators

– Jebi Catalogue has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Return of the JEBI HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Successful track record of launching new products

– Jebi Catalogue has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Jebi Catalogue has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Learning organization

- Jebi Catalogue is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Jebi Catalogue is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Return of the JEBI Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Jebi Catalogue are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Diverse revenue streams

– Jebi Catalogue is present in almost all the verticals within the industry. This has provided firm in Return of the JEBI case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Ability to recruit top talent

– Jebi Catalogue is one of the leading recruiters in the industry. Managers in the Return of the JEBI are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses Return of the JEBI | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Return of the JEBI are -

Increasing silos among functional specialists

– The organizational structure of Jebi Catalogue is dominated by functional specialists. It is not different from other players in the Global Business segment. Jebi Catalogue needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Jebi Catalogue to focus more on services rather than just following the product oriented approach.

High operating costs

– Compare to the competitors, firm in the HBR case study Return of the JEBI has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Jebi Catalogue 's lucrative customers.

Slow decision making process

– As mentioned earlier in the report, Jebi Catalogue has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Jebi Catalogue even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Return of the JEBI HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Jebi Catalogue has relatively successful track record of launching new products.

Skills based hiring

– The stress on hiring functional specialists at Jebi Catalogue has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Workers concerns about automation

– As automation is fast increasing in the segment, Jebi Catalogue needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Interest costs

– Compare to the competition, Jebi Catalogue has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

No frontier risks strategy

– After analyzing the HBR case study Return of the JEBI, it seems that company is thinking about the frontier risks that can impact Global Business strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Return of the JEBI, it seems that the employees of Jebi Catalogue don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Jebi Catalogue supply chain. Even after few cautionary changes mentioned in the HBR case study - Return of the JEBI, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Jebi Catalogue vulnerable to further global disruptions in South East Asia.

Products dominated business model

– Even though Jebi Catalogue has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Return of the JEBI should strive to include more intangible value offerings along with its core products and services.




Opportunities Return of the JEBI | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Return of the JEBI are -

Building a culture of innovation

– managers at Jebi Catalogue can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.

Manufacturing automation

– Jebi Catalogue can use the latest technology developments to improve its manufacturing and designing process in Global Business segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Loyalty marketing

– Jebi Catalogue has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Jebi Catalogue to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Jebi Catalogue to hire the very best people irrespective of their geographical location.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Jebi Catalogue can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Creating value in data economy

– The success of analytics program of Jebi Catalogue has opened avenues for new revenue streams for the organization in the industry. This can help Jebi Catalogue to build a more holistic ecosystem as suggested in the Return of the JEBI case study. Jebi Catalogue can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Developing new processes and practices

– Jebi Catalogue can develop new processes and procedures in Global Business industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Jebi Catalogue in the consumer business. Now Jebi Catalogue can target international markets with far fewer capital restrictions requirements than the existing system.

Using analytics as competitive advantage

– Jebi Catalogue has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Return of the JEBI - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Jebi Catalogue to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Better consumer reach

– The expansion of the 5G network will help Jebi Catalogue to increase its market reach. Jebi Catalogue will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Jebi Catalogue can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Jebi Catalogue can use these opportunities to build new business models that can help the communities that Jebi Catalogue operates in. Secondly it can use opportunities from government spending in Global Business sector.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Jebi Catalogue can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Return of the JEBI, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.




Threats Return of the JEBI External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Return of the JEBI are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Jebi Catalogue in the Global Business sector and impact the bottomline of the organization.

Regulatory challenges

– Jebi Catalogue needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Global Business industry regulations.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Consumer confidence and its impact on Jebi Catalogue demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Jebi Catalogue needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Jebi Catalogue business can come under increasing regulations regarding data privacy, data security, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Jebi Catalogue.

Environmental challenges

– Jebi Catalogue needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Jebi Catalogue can take advantage of this fund but it will also bring new competitors in the Global Business industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Jebi Catalogue in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Return of the JEBI, Jebi Catalogue may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Jebi Catalogue can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Return of the JEBI .

Stagnating economy with rate increase

– Jebi Catalogue can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Shortening product life cycle

– it is one of the major threat that Jebi Catalogue is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.




Weighted SWOT Analysis of Return of the JEBI Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Return of the JEBI needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Return of the JEBI is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Return of the JEBI is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Return of the JEBI is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Jebi Catalogue needs to make to build a sustainable competitive advantage.



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