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Replacing Hong Kong's ID Card (B): Debating the Options SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Replacing Hong Kong's ID Card (B): Debating the Options


Discusses the plans of the Hong Kong government to seek approval of its proposal to replace the current Hong Kong ID card with a smart ID card. The approval in question is sought from the Hong Kong legislature. Supplies material for an in-class debate on the government's proposal to replace the current ID card with a smart ID card. The government's proposal calls for a multiapplication smart ID card. This is one of three options recommended in a consultant report. Students are invited to play the role of legislators and defend their preferred option.

Authors :: Ali F. Farhoomand, Francois Roy

Topics :: Global Business

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Replacing Hong Kong's ID Card (B): Debating the Options" written by Ali F. Farhoomand, Francois Roy includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Id Card facing as an external strategic factors. Some of the topics covered in Replacing Hong Kong's ID Card (B): Debating the Options case study are - Strategic Management Strategies, and Global Business.


Some of the macro environment factors that can be used to understand the Replacing Hong Kong's ID Card (B): Debating the Options casestudy better are - – central banks are concerned over increasing inflation, increasing household debt because of falling income levels, competitive advantages are harder to sustain because of technology dispersion, increasing energy prices, cloud computing is disrupting traditional business models, geopolitical disruptions, there is increasing trade war between United States & China, increasing inequality as vast percentage of new income is going to the top 1%, technology disruption, etc



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Introduction to SWOT Analysis of Replacing Hong Kong's ID Card (B): Debating the Options


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Replacing Hong Kong's ID Card (B): Debating the Options case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Id Card, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Id Card operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Replacing Hong Kong's ID Card (B): Debating the Options can be done for the following purposes –
1. Strategic planning using facts provided in Replacing Hong Kong's ID Card (B): Debating the Options case study
2. Improving business portfolio management of Id Card
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Id Card




Strengths Replacing Hong Kong's ID Card (B): Debating the Options | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Id Card in Replacing Hong Kong's ID Card (B): Debating the Options Harvard Business Review case study are -

Cross disciplinary teams

– Horizontal connected teams at the Id Card are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to recruit top talent

– Id Card is one of the leading recruiters in the industry. Managers in the Replacing Hong Kong's ID Card (B): Debating the Options are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Superior customer experience

– The customer experience strategy of Id Card in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Effective Research and Development (R&D)

– Id Card has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Replacing Hong Kong's ID Card (B): Debating the Options - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Successful track record of launching new products

– Id Card has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Id Card has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Training and development

– Id Card has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Replacing Hong Kong's ID Card (B): Debating the Options Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Sustainable margins compare to other players in Global Business industry

– Replacing Hong Kong's ID Card (B): Debating the Options firm has clearly differentiated products in the market place. This has enabled Id Card to fetch slight price premium compare to the competitors in the Global Business industry. The sustainable margins have also helped Id Card to invest into research and development (R&D) and innovation.

High brand equity

– Id Card has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Id Card to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Digital Transformation in Global Business segment

- digital transformation varies from industry to industry. For Id Card digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Id Card has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Strong track record of project management

– Id Card is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Operational resilience

– The operational resilience strategy in the Replacing Hong Kong's ID Card (B): Debating the Options Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Highly skilled collaborators

– Id Card has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Replacing Hong Kong's ID Card (B): Debating the Options HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses Replacing Hong Kong's ID Card (B): Debating the Options | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Replacing Hong Kong's ID Card (B): Debating the Options are -

Aligning sales with marketing

– It come across in the case study Replacing Hong Kong's ID Card (B): Debating the Options that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Replacing Hong Kong's ID Card (B): Debating the Options can leverage the sales team experience to cultivate customer relationships as Id Card is planning to shift buying processes online.

High operating costs

– Compare to the competitors, firm in the HBR case study Replacing Hong Kong's ID Card (B): Debating the Options has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Id Card 's lucrative customers.

Slow decision making process

– As mentioned earlier in the report, Id Card has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Id Card even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Skills based hiring

– The stress on hiring functional specialists at Id Card has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Id Card is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Replacing Hong Kong's ID Card (B): Debating the Options can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Id Card supply chain. Even after few cautionary changes mentioned in the HBR case study - Replacing Hong Kong's ID Card (B): Debating the Options, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Id Card vulnerable to further global disruptions in South East Asia.

Capital Spending Reduction

– Even during the low interest decade, Id Card has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Replacing Hong Kong's ID Card (B): Debating the Options, it seems that the employees of Id Card don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Replacing Hong Kong's ID Card (B): Debating the Options, in the dynamic environment Id Card has struggled to respond to the nimble upstart competition. Id Card has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow to strategic competitive environment developments

– As Replacing Hong Kong's ID Card (B): Debating the Options HBR case study mentions - Id Card takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

No frontier risks strategy

– After analyzing the HBR case study Replacing Hong Kong's ID Card (B): Debating the Options, it seems that company is thinking about the frontier risks that can impact Global Business strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Opportunities Replacing Hong Kong's ID Card (B): Debating the Options | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Replacing Hong Kong's ID Card (B): Debating the Options are -

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Id Card to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Id Card to hire the very best people irrespective of their geographical location.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Id Card to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Id Card is facing challenges because of the dominance of functional experts in the organization. Replacing Hong Kong's ID Card (B): Debating the Options case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Developing new processes and practices

– Id Card can develop new processes and procedures in Global Business industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Id Card can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Loyalty marketing

– Id Card has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Better consumer reach

– The expansion of the 5G network will help Id Card to increase its market reach. Id Card will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Id Card can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Learning at scale

– Online learning technologies has now opened space for Id Card to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Buying journey improvements

– Id Card can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Replacing Hong Kong's ID Card (B): Debating the Options suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Manufacturing automation

– Id Card can use the latest technology developments to improve its manufacturing and designing process in Global Business segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Creating value in data economy

– The success of analytics program of Id Card has opened avenues for new revenue streams for the organization in the industry. This can help Id Card to build a more holistic ecosystem as suggested in the Replacing Hong Kong's ID Card (B): Debating the Options case study. Id Card can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Id Card in the consumer business. Now Id Card can target international markets with far fewer capital restrictions requirements than the existing system.




Threats Replacing Hong Kong's ID Card (B): Debating the Options External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Replacing Hong Kong's ID Card (B): Debating the Options are -

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Technology acceleration in Forth Industrial Revolution

– Id Card has witnessed rapid integration of technology during Covid-19 in the Global Business industry. As one of the leading players in the industry, Id Card needs to keep up with the evolution of technology in the Global Business sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Replacing Hong Kong's ID Card (B): Debating the Options, Id Card may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .

Regulatory challenges

– Id Card needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Global Business industry regulations.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Consumer confidence and its impact on Id Card demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Id Card business can come under increasing regulations regarding data privacy, data security, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Id Card.

Stagnating economy with rate increase

– Id Card can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Id Card needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.

Easy access to finance

– Easy access to finance in Global Business field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Id Card can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Id Card in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High dependence on third party suppliers

– Id Card high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.




Weighted SWOT Analysis of Replacing Hong Kong's ID Card (B): Debating the Options Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Replacing Hong Kong's ID Card (B): Debating the Options needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Replacing Hong Kong's ID Card (B): Debating the Options is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Replacing Hong Kong's ID Card (B): Debating the Options is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Replacing Hong Kong's ID Card (B): Debating the Options is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Id Card needs to make to build a sustainable competitive advantage.



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