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Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B)


The new chief executive officer of Capital Coast Health Limited, a government funded healthcare provider, has made many changes and succeeded in substantially reducing the financial deficit in his first year and a half. However, there were still a number of pressing concerns that needed to be addressed. The governing board of Capital Coast Health Limited has requested information about the Equal Employment Opportunity policies and practices in the organization. The request serves as a reminder to the CEO that internal issues should be a priority in the future. This is a supplement to Capital Coast Health Limited: Being a Good Employer in the Midst of Change (A), product 905M09.

Authors :: Anne Marie Francesco, Alvin Hwang

Topics :: Global Business

Tags :: Strategy, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B)" written by Anne Marie Francesco, Alvin Hwang includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Coast Limited facing as an external strategic factors. Some of the topics covered in Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) case study are - Strategic Management Strategies, Strategy and Global Business.


Some of the macro environment factors that can be used to understand the Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) casestudy better are - – digital marketing is dominated by two big players Facebook and Google, increasing household debt because of falling income levels, cloud computing is disrupting traditional business models, supply chains are disrupted by pandemic , technology disruption, customer relationship management is fast transforming because of increasing concerns over data privacy, competitive advantages are harder to sustain because of technology dispersion, geopolitical disruptions, increasing government debt because of Covid-19 spendings, etc



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Introduction to SWOT Analysis of Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Coast Limited, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Coast Limited operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) can be done for the following purposes –
1. Strategic planning using facts provided in Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) case study
2. Improving business portfolio management of Coast Limited
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Coast Limited




Strengths Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Coast Limited in Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) Harvard Business Review case study are -

Organizational Resilience of Coast Limited

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Coast Limited does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to recruit top talent

– Coast Limited is one of the leading recruiters in the industry. Managers in the Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Analytics focus

– Coast Limited is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Anne Marie Francesco, Alvin Hwang can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High switching costs

– The high switching costs that Coast Limited has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Successful track record of launching new products

– Coast Limited has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Coast Limited has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to lead change in Global Business field

– Coast Limited is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Coast Limited in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Operational resilience

– The operational resilience strategy in the Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Effective Research and Development (R&D)

– Coast Limited has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High brand equity

– Coast Limited has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Coast Limited to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Innovation driven organization

– Coast Limited is one of the most innovative firm in sector. Manager in Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Sustainable margins compare to other players in Global Business industry

– Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) firm has clearly differentiated products in the market place. This has enabled Coast Limited to fetch slight price premium compare to the competitors in the Global Business industry. The sustainable margins have also helped Coast Limited to invest into research and development (R&D) and innovation.

Diverse revenue streams

– Coast Limited is present in almost all the verticals within the industry. This has provided firm in Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.






Weaknesses Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) are -

Lack of clear differentiation of Coast Limited products

– To increase the profitability and margins on the products, Coast Limited needs to provide more differentiated products than what it is currently offering in the marketplace.

Capital Spending Reduction

– Even during the low interest decade, Coast Limited has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Increasing silos among functional specialists

– The organizational structure of Coast Limited is dominated by functional specialists. It is not different from other players in the Global Business segment. Coast Limited needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Coast Limited to focus more on services rather than just following the product oriented approach.

Low market penetration in new markets

– Outside its home market of Coast Limited, firm in the HBR case study Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Aligning sales with marketing

– It come across in the case study Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) can leverage the sales team experience to cultivate customer relationships as Coast Limited is planning to shift buying processes online.

Need for greater diversity

– Coast Limited has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Skills based hiring

– The stress on hiring functional specialists at Coast Limited has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High cash cycle compare to competitors

Coast Limited has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Coast Limited has relatively successful track record of launching new products.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B), it seems that the employees of Coast Limited don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High bargaining power of channel partners

– Because of the regulatory requirements, Anne Marie Francesco, Alvin Hwang suggests that, Coast Limited is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.




Opportunities Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) are -

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Global Business industry, but it has also influenced the consumer preferences. Coast Limited can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Global Business industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Coast Limited can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Coast Limited can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Manufacturing automation

– Coast Limited can use the latest technology developments to improve its manufacturing and designing process in Global Business segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Developing new processes and practices

– Coast Limited can develop new processes and procedures in Global Business industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Buying journey improvements

– Coast Limited can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Low interest rates

– Even though inflation is raising its head in most developed economies, Coast Limited can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Coast Limited to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Coast Limited to hire the very best people irrespective of their geographical location.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Coast Limited in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Global Business segment, and it will provide faster access to the consumers.

Building a culture of innovation

– managers at Coast Limited can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Coast Limited in the consumer business. Now Coast Limited can target international markets with far fewer capital restrictions requirements than the existing system.

Using analytics as competitive advantage

– Coast Limited has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Coast Limited to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Coast Limited can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Learning at scale

– Online learning technologies has now opened space for Coast Limited to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.




Threats Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Coast Limited in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Coast Limited business can come under increasing regulations regarding data privacy, data security, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Coast Limited.

Environmental challenges

– Coast Limited needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Coast Limited can take advantage of this fund but it will also bring new competitors in the Global Business industry.

Increasing wage structure of Coast Limited

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Coast Limited.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Coast Limited can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) .

Stagnating economy with rate increase

– Coast Limited can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Coast Limited will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Easy access to finance

– Easy access to finance in Global Business field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Coast Limited can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Coast Limited with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B), Coast Limited may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .

High dependence on third party suppliers

– Coast Limited high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.




Weighted SWOT Analysis of Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Capital Coast Health Limited: Being a Good Employer in the Midst of Change (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Coast Limited needs to make to build a sustainable competitive advantage.



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