Antrix Corporation Limited: A strategy for the global market SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Global Business
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Antrix Corporation Limited: A strategy for the global market
Antrix is the marketing arm of the Indian government space agency. The company slowly established a track record for technical capability in the manufacture and launch of satellites, apart from supplying remote sensing data from its own satellites, for international clients. Seeing opportunities in the global commercial space industry, the company decided to set market share goals to pursue the segments of satellite manufacturing, satellite services and launch services globally. However, as a government-owned company that relies on a network of other government agencies for its manufacturing and services, it is not clear that the company has either picked its segments and goals carefully, or whether it has the organizational capabilities to deliver on its ambitions. The Managing Director is faced with the challenge of aligning organizational capabilities to take advantage of global opportunities.
Swot Analysis of "Antrix Corporation Limited: A strategy for the global market" written by C. Gopinath, L. Surendra includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Antrix Satellites facing as an external strategic factors. Some of the topics covered in Antrix Corporation Limited: A strategy for the global market case study are - Strategic Management Strategies, Corporate governance, Government, International business and Global Business.
Some of the macro environment factors that can be used to understand the Antrix Corporation Limited: A strategy for the global market casestudy better are - – central banks are concerned over increasing inflation, challanges to central banks by blockchain based private currencies, cloud computing is disrupting traditional business models, increasing inequality as vast percentage of new income is going to the top 1%, increasing government debt because of Covid-19 spendings, supply chains are disrupted by pandemic , geopolitical disruptions,
there is backlash against globalization, competitive advantages are harder to sustain because of technology dispersion, etc
Introduction to SWOT Analysis of Antrix Corporation Limited: A strategy for the global market
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Antrix Corporation Limited: A strategy for the global market case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Antrix Satellites, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Antrix Satellites operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Antrix Corporation Limited: A strategy for the global market can be done for the following purposes –
1. Strategic planning using facts provided in Antrix Corporation Limited: A strategy for the global market case study
2. Improving business portfolio management of Antrix Satellites
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Antrix Satellites
Strengths Antrix Corporation Limited: A strategy for the global market | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Antrix Satellites in Antrix Corporation Limited: A strategy for the global market Harvard Business Review case study are -
Effective Research and Development (R&D)
– Antrix Satellites has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Antrix Corporation Limited: A strategy for the global market - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Sustainable margins compare to other players in Global Business industry
– Antrix Corporation Limited: A strategy for the global market firm has clearly differentiated products in the market place. This has enabled Antrix Satellites to fetch slight price premium compare to the competitors in the Global Business industry. The sustainable margins have also helped Antrix Satellites to invest into research and development (R&D) and innovation.
Innovation driven organization
– Antrix Satellites is one of the most innovative firm in sector. Manager in Antrix Corporation Limited: A strategy for the global market Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Superior customer experience
– The customer experience strategy of Antrix Satellites in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Operational resilience
– The operational resilience strategy in the Antrix Corporation Limited: A strategy for the global market Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Strong track record of project management
– Antrix Satellites is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Organizational Resilience of Antrix Satellites
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Antrix Satellites does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Learning organization
- Antrix Satellites is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Antrix Satellites is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Antrix Corporation Limited: A strategy for the global market Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Digital Transformation in Global Business segment
- digital transformation varies from industry to industry. For Antrix Satellites digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Antrix Satellites has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Training and development
– Antrix Satellites has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Antrix Corporation Limited: A strategy for the global market Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
High switching costs
– The high switching costs that Antrix Satellites has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Ability to recruit top talent
– Antrix Satellites is one of the leading recruiters in the industry. Managers in the Antrix Corporation Limited: A strategy for the global market are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Weaknesses Antrix Corporation Limited: A strategy for the global market | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Antrix Corporation Limited: A strategy for the global market are -
Low market penetration in new markets
– Outside its home market of Antrix Satellites, firm in the HBR case study Antrix Corporation Limited: A strategy for the global market needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Increasing silos among functional specialists
– The organizational structure of Antrix Satellites is dominated by functional specialists. It is not different from other players in the Global Business segment. Antrix Satellites needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Antrix Satellites to focus more on services rather than just following the product oriented approach.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Antrix Satellites supply chain. Even after few cautionary changes mentioned in the HBR case study - Antrix Corporation Limited: A strategy for the global market, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Antrix Satellites vulnerable to further global disruptions in South East Asia.
Slow to strategic competitive environment developments
– As Antrix Corporation Limited: A strategy for the global market HBR case study mentions - Antrix Satellites takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Slow decision making process
– As mentioned earlier in the report, Antrix Satellites has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Antrix Satellites even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Antrix Corporation Limited: A strategy for the global market, in the dynamic environment Antrix Satellites has struggled to respond to the nimble upstart competition. Antrix Satellites has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Antrix Corporation Limited: A strategy for the global market, it seems that the employees of Antrix Satellites don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Skills based hiring
– The stress on hiring functional specialists at Antrix Satellites has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Antrix Satellites is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Antrix Corporation Limited: A strategy for the global market can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Products dominated business model
– Even though Antrix Satellites has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Antrix Corporation Limited: A strategy for the global market should strive to include more intangible value offerings along with its core products and services.
No frontier risks strategy
– After analyzing the HBR case study Antrix Corporation Limited: A strategy for the global market, it seems that company is thinking about the frontier risks that can impact Global Business strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Opportunities Antrix Corporation Limited: A strategy for the global market | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Antrix Corporation Limited: A strategy for the global market are -
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Antrix Satellites can use these opportunities to build new business models that can help the communities that Antrix Satellites operates in. Secondly it can use opportunities from government spending in Global Business sector.
Building a culture of innovation
– managers at Antrix Satellites can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.
Loyalty marketing
– Antrix Satellites has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Antrix Satellites in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Global Business segment, and it will provide faster access to the consumers.
Creating value in data economy
– The success of analytics program of Antrix Satellites has opened avenues for new revenue streams for the organization in the industry. This can help Antrix Satellites to build a more holistic ecosystem as suggested in the Antrix Corporation Limited: A strategy for the global market case study. Antrix Satellites can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Developing new processes and practices
– Antrix Satellites can develop new processes and procedures in Global Business industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Antrix Satellites is facing challenges because of the dominance of functional experts in the organization. Antrix Corporation Limited: A strategy for the global market case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Using analytics as competitive advantage
– Antrix Satellites has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Antrix Corporation Limited: A strategy for the global market - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Antrix Satellites to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Learning at scale
– Online learning technologies has now opened space for Antrix Satellites to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Antrix Satellites to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Antrix Satellites to hire the very best people irrespective of their geographical location.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Global Business industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Antrix Satellites can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Antrix Satellites can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Antrix Satellites to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Antrix Satellites can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Threats Antrix Corporation Limited: A strategy for the global market External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Antrix Corporation Limited: A strategy for the global market are -
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Antrix Satellites needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Antrix Satellites with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Increasing wage structure of Antrix Satellites
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Antrix Satellites.
Shortening product life cycle
– it is one of the major threat that Antrix Satellites is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Environmental challenges
– Antrix Satellites needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Antrix Satellites can take advantage of this fund but it will also bring new competitors in the Global Business industry.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Antrix Corporation Limited: A strategy for the global market, Antrix Satellites may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .
Regulatory challenges
– Antrix Satellites needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Global Business industry regulations.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Stagnating economy with rate increase
– Antrix Satellites can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Antrix Satellites in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Technology acceleration in Forth Industrial Revolution
– Antrix Satellites has witnessed rapid integration of technology during Covid-19 in the Global Business industry. As one of the leading players in the industry, Antrix Satellites needs to keep up with the evolution of technology in the Global Business sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Antrix Satellites can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Antrix Corporation Limited: A strategy for the global market .
Weighted SWOT Analysis of Antrix Corporation Limited: A strategy for the global market Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Antrix Corporation Limited: A strategy for the global market needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Antrix Corporation Limited: A strategy for the global market is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Antrix Corporation Limited: A strategy for the global market is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Antrix Corporation Limited: A strategy for the global market is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Antrix Satellites needs to make to build a sustainable competitive advantage.
