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Food for thought: The "Junk Food" Act in Peru SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Food for thought: The "Junk Food" Act in Peru


Authors :: Alonso Villaran, Matthew Bird

Topics :: Global Business

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Food for thought: The "Junk Food" Act in Peru" written by Alonso Villaran, Matthew Bird includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Sign Humala facing as an external strategic factors. Some of the topics covered in Food for thought: The "Junk Food" Act in Peru case study are - Strategic Management Strategies, and Global Business.


Some of the macro environment factors that can be used to understand the Food for thought: The "Junk Food" Act in Peru casestudy better are - – challanges to central banks by blockchain based private currencies, there is backlash against globalization, increasing transportation and logistics costs, central banks are concerned over increasing inflation, there is increasing trade war between United States & China, competitive advantages are harder to sustain because of technology dispersion, increasing household debt because of falling income levels, technology disruption, increasing commodity prices, etc



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Introduction to SWOT Analysis of Food for thought: The "Junk Food" Act in Peru


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Food for thought: The "Junk Food" Act in Peru case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Sign Humala, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Sign Humala operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Food for thought: The "Junk Food" Act in Peru can be done for the following purposes –
1. Strategic planning using facts provided in Food for thought: The "Junk Food" Act in Peru case study
2. Improving business portfolio management of Sign Humala
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Sign Humala




Strengths Food for thought: The "Junk Food" Act in Peru | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Sign Humala in Food for thought: The "Junk Food" Act in Peru Harvard Business Review case study are -

Digital Transformation in Global Business segment

- digital transformation varies from industry to industry. For Sign Humala digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Sign Humala has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Innovation driven organization

– Sign Humala is one of the most innovative firm in sector. Manager in Food for thought: The "Junk Food" Act in Peru Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Low bargaining power of suppliers

– Suppliers of Sign Humala in the sector have low bargaining power. Food for thought: The "Junk Food" Act in Peru has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Sign Humala to manage not only supply disruptions but also source products at highly competitive prices.

Organizational Resilience of Sign Humala

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Sign Humala does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Superior customer experience

– The customer experience strategy of Sign Humala in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Sign Humala has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Sign Humala to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to lead change in Global Business field

– Sign Humala is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Sign Humala in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Sustainable margins compare to other players in Global Business industry

– Food for thought: The "Junk Food" Act in Peru firm has clearly differentiated products in the market place. This has enabled Sign Humala to fetch slight price premium compare to the competitors in the Global Business industry. The sustainable margins have also helped Sign Humala to invest into research and development (R&D) and innovation.

Successful track record of launching new products

– Sign Humala has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Sign Humala has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High switching costs

– The high switching costs that Sign Humala has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Ability to recruit top talent

– Sign Humala is one of the leading recruiters in the industry. Managers in the Food for thought: The "Junk Food" Act in Peru are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Highly skilled collaborators

– Sign Humala has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Food for thought: The "Junk Food" Act in Peru HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses Food for thought: The "Junk Food" Act in Peru | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Food for thought: The "Junk Food" Act in Peru are -

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Food for thought: The "Junk Food" Act in Peru, it seems that the employees of Sign Humala don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Food for thought: The "Junk Food" Act in Peru, is just above the industry average. Sign Humala needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Food for thought: The "Junk Food" Act in Peru HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Sign Humala has relatively successful track record of launching new products.

Capital Spending Reduction

– Even during the low interest decade, Sign Humala has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Sign Humala supply chain. Even after few cautionary changes mentioned in the HBR case study - Food for thought: The "Junk Food" Act in Peru, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Sign Humala vulnerable to further global disruptions in South East Asia.

Aligning sales with marketing

– It come across in the case study Food for thought: The "Junk Food" Act in Peru that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Food for thought: The "Junk Food" Act in Peru can leverage the sales team experience to cultivate customer relationships as Sign Humala is planning to shift buying processes online.

Workers concerns about automation

– As automation is fast increasing in the segment, Sign Humala needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High bargaining power of channel partners

– Because of the regulatory requirements, Alonso Villaran, Matthew Bird suggests that, Sign Humala is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High operating costs

– Compare to the competitors, firm in the HBR case study Food for thought: The "Junk Food" Act in Peru has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Sign Humala 's lucrative customers.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Sign Humala is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Food for thought: The "Junk Food" Act in Peru can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Skills based hiring

– The stress on hiring functional specialists at Sign Humala has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.




Opportunities Food for thought: The "Junk Food" Act in Peru | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Food for thought: The "Junk Food" Act in Peru are -

Buying journey improvements

– Sign Humala can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Food for thought: The "Junk Food" Act in Peru suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Better consumer reach

– The expansion of the 5G network will help Sign Humala to increase its market reach. Sign Humala will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Global Business industry, but it has also influenced the consumer preferences. Sign Humala can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Sign Humala can use these opportunities to build new business models that can help the communities that Sign Humala operates in. Secondly it can use opportunities from government spending in Global Business sector.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Sign Humala in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Global Business segment, and it will provide faster access to the consumers.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Sign Humala can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Sign Humala to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Building a culture of innovation

– managers at Sign Humala can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.

Learning at scale

– Online learning technologies has now opened space for Sign Humala to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Manufacturing automation

– Sign Humala can use the latest technology developments to improve its manufacturing and designing process in Global Business segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Sign Humala can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Food for thought: The "Junk Food" Act in Peru, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Sign Humala is facing challenges because of the dominance of functional experts in the organization. Food for thought: The "Junk Food" Act in Peru case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Sign Humala can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats Food for thought: The "Junk Food" Act in Peru External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Food for thought: The "Junk Food" Act in Peru are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Sign Humala in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Stagnating economy with rate increase

– Sign Humala can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Consumer confidence and its impact on Sign Humala demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Sign Humala with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Increasing wage structure of Sign Humala

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Sign Humala.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Sign Humala in the Global Business sector and impact the bottomline of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Sign Humala.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Sign Humala business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Sign Humala can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Food for thought: The "Junk Food" Act in Peru .

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Sign Humala needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.

Regulatory challenges

– Sign Humala needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Global Business industry regulations.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Food for thought: The "Junk Food" Act in Peru, Sign Humala may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .

Easy access to finance

– Easy access to finance in Global Business field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Sign Humala can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.




Weighted SWOT Analysis of Food for thought: The "Junk Food" Act in Peru Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Food for thought: The "Junk Food" Act in Peru needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Food for thought: The "Junk Food" Act in Peru is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Food for thought: The "Junk Food" Act in Peru is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Food for thought: The "Junk Food" Act in Peru is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Sign Humala needs to make to build a sustainable competitive advantage.



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