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Eastside College Preparatory School SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Eastside College Preparatory School


Eastside College Preparatory School was founded in 1996 to give students in the economically depressed communities of East Palo Alto and Menlo Park a viable option for high school education. This case describes the formation, management, and challenges of Eastside. It focuses on fundraising, performance measurement, faculty recruiting, growth, and managing culture.

Authors :: Bill Meehan, Pehr Luedtke

Topics :: Innovation & Entrepreneurship

Tags :: Innovation, Performance measurement, Social responsibility, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Eastside College Preparatory School" written by Bill Meehan, Pehr Luedtke includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Eastside Preparatory facing as an external strategic factors. Some of the topics covered in Eastside College Preparatory School case study are - Strategic Management Strategies, Innovation, Performance measurement, Social responsibility and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Eastside College Preparatory School casestudy better are - – geopolitical disruptions, cloud computing is disrupting traditional business models, increasing commodity prices, customer relationship management is fast transforming because of increasing concerns over data privacy, digital marketing is dominated by two big players Facebook and Google, increasing household debt because of falling income levels, technology disruption, increasing inequality as vast percentage of new income is going to the top 1%, increasing government debt because of Covid-19 spendings, etc



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Introduction to SWOT Analysis of Eastside College Preparatory School


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Eastside College Preparatory School case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Eastside Preparatory, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Eastside Preparatory operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Eastside College Preparatory School can be done for the following purposes –
1. Strategic planning using facts provided in Eastside College Preparatory School case study
2. Improving business portfolio management of Eastside Preparatory
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Eastside Preparatory




Strengths Eastside College Preparatory School | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Eastside Preparatory in Eastside College Preparatory School Harvard Business Review case study are -

Organizational Resilience of Eastside Preparatory

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Eastside Preparatory does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Operational resilience

– The operational resilience strategy in the Eastside College Preparatory School Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

High brand equity

– Eastside Preparatory has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Eastside Preparatory to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Highly skilled collaborators

– Eastside Preparatory has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Eastside College Preparatory School HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Cross disciplinary teams

– Horizontal connected teams at the Eastside Preparatory are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Eastside Preparatory digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Eastside Preparatory has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Superior customer experience

– The customer experience strategy of Eastside Preparatory in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Low bargaining power of suppliers

– Suppliers of Eastside Preparatory in the sector have low bargaining power. Eastside College Preparatory School has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Eastside Preparatory to manage not only supply disruptions but also source products at highly competitive prices.

Effective Research and Development (R&D)

– Eastside Preparatory has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Eastside College Preparatory School - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Learning organization

- Eastside Preparatory is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Eastside Preparatory is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Eastside College Preparatory School Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to lead change in Innovation & Entrepreneurship field

– Eastside Preparatory is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Eastside Preparatory in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Strong track record of project management

– Eastside Preparatory is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses Eastside College Preparatory School | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Eastside College Preparatory School are -

Low market penetration in new markets

– Outside its home market of Eastside Preparatory, firm in the HBR case study Eastside College Preparatory School needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow decision making process

– As mentioned earlier in the report, Eastside Preparatory has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Eastside Preparatory even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Lack of clear differentiation of Eastside Preparatory products

– To increase the profitability and margins on the products, Eastside Preparatory needs to provide more differentiated products than what it is currently offering in the marketplace.

Aligning sales with marketing

– It come across in the case study Eastside College Preparatory School that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Eastside College Preparatory School can leverage the sales team experience to cultivate customer relationships as Eastside Preparatory is planning to shift buying processes online.

Increasing silos among functional specialists

– The organizational structure of Eastside Preparatory is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Eastside Preparatory needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Eastside Preparatory to focus more on services rather than just following the product oriented approach.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Eastside College Preparatory School HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Eastside Preparatory has relatively successful track record of launching new products.

Products dominated business model

– Even though Eastside Preparatory has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Eastside College Preparatory School should strive to include more intangible value offerings along with its core products and services.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Eastside Preparatory supply chain. Even after few cautionary changes mentioned in the HBR case study - Eastside College Preparatory School, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Eastside Preparatory vulnerable to further global disruptions in South East Asia.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Eastside College Preparatory School, is just above the industry average. Eastside Preparatory needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High operating costs

– Compare to the competitors, firm in the HBR case study Eastside College Preparatory School has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Eastside Preparatory 's lucrative customers.

No frontier risks strategy

– After analyzing the HBR case study Eastside College Preparatory School, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Opportunities Eastside College Preparatory School | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Eastside College Preparatory School are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Eastside Preparatory to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Eastside Preparatory in the consumer business. Now Eastside Preparatory can target international markets with far fewer capital restrictions requirements than the existing system.

Loyalty marketing

– Eastside Preparatory has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Eastside Preparatory in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.

Creating value in data economy

– The success of analytics program of Eastside Preparatory has opened avenues for new revenue streams for the organization in the industry. This can help Eastside Preparatory to build a more holistic ecosystem as suggested in the Eastside College Preparatory School case study. Eastside Preparatory can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Eastside Preparatory can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Manufacturing automation

– Eastside Preparatory can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Eastside Preparatory can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Eastside Preparatory can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Eastside Preparatory can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Eastside Preparatory is facing challenges because of the dominance of functional experts in the organization. Eastside College Preparatory School case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Developing new processes and practices

– Eastside Preparatory can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Learning at scale

– Online learning technologies has now opened space for Eastside Preparatory to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Eastside Preparatory can use these opportunities to build new business models that can help the communities that Eastside Preparatory operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.




Threats Eastside College Preparatory School External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Eastside College Preparatory School are -

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Eastside Preparatory will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Regulatory challenges

– Eastside Preparatory needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

High dependence on third party suppliers

– Eastside Preparatory high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Stagnating economy with rate increase

– Eastside Preparatory can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Eastside Preparatory needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Shortening product life cycle

– it is one of the major threat that Eastside Preparatory is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Eastside Preparatory can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Eastside Preparatory can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Eastside College Preparatory School .

Increasing wage structure of Eastside Preparatory

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Eastside Preparatory.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Eastside Preparatory with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Eastside Preparatory.




Weighted SWOT Analysis of Eastside College Preparatory School Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Eastside College Preparatory School needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Eastside College Preparatory School is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Eastside College Preparatory School is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Eastside College Preparatory School is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Eastside Preparatory needs to make to build a sustainable competitive advantage.



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