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TA Energy (Turkey): A Bundle of International Partnerships SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of TA Energy (Turkey): A Bundle of International Partnerships


To maximize their effectiveness, color cases should be printed in color.Stimulates discussion of entrepreneurship in emerging economies, especially for entrepreneurs returning to their home countries to start businesses with global technologies and partners. Focuses on the partnership tensions between global firms and local family-dominated conglomerates. Addresses new venture financing in an asset-intensive business through the assembly of strategic contrasts. More broadly, highlights the opportunities and challenges for returnee entrepreneurs.

Authors :: William R. Kerr, Daniel J. Isenberg, Ant Bozkaya

Topics :: Innovation & Entrepreneurship

Tags :: Joint ventures, Negotiations, Regulation, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "TA Energy (Turkey): A Bundle of International Partnerships" written by William R. Kerr, Daniel J. Isenberg, Ant Bozkaya includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Color.stimulates Returnee facing as an external strategic factors. Some of the topics covered in TA Energy (Turkey): A Bundle of International Partnerships case study are - Strategic Management Strategies, Joint ventures, Negotiations, Regulation and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the TA Energy (Turkey): A Bundle of International Partnerships casestudy better are - – technology disruption, banking and financial system is disrupted by Bitcoin and other crypto currencies, there is backlash against globalization, increasing government debt because of Covid-19 spendings, increasing energy prices, central banks are concerned over increasing inflation, customer relationship management is fast transforming because of increasing concerns over data privacy, wage bills are increasing, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of TA Energy (Turkey): A Bundle of International Partnerships


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in TA Energy (Turkey): A Bundle of International Partnerships case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Color.stimulates Returnee, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Color.stimulates Returnee operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of TA Energy (Turkey): A Bundle of International Partnerships can be done for the following purposes –
1. Strategic planning using facts provided in TA Energy (Turkey): A Bundle of International Partnerships case study
2. Improving business portfolio management of Color.stimulates Returnee
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Color.stimulates Returnee




Strengths TA Energy (Turkey): A Bundle of International Partnerships | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Color.stimulates Returnee in TA Energy (Turkey): A Bundle of International Partnerships Harvard Business Review case study are -

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– TA Energy (Turkey): A Bundle of International Partnerships firm has clearly differentiated products in the market place. This has enabled Color.stimulates Returnee to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Color.stimulates Returnee to invest into research and development (R&D) and innovation.

Organizational Resilience of Color.stimulates Returnee

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Color.stimulates Returnee does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Diverse revenue streams

– Color.stimulates Returnee is present in almost all the verticals within the industry. This has provided firm in TA Energy (Turkey): A Bundle of International Partnerships case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Superior customer experience

– The customer experience strategy of Color.stimulates Returnee in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Training and development

– Color.stimulates Returnee has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in TA Energy (Turkey): A Bundle of International Partnerships Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High switching costs

– The high switching costs that Color.stimulates Returnee has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Ability to recruit top talent

– Color.stimulates Returnee is one of the leading recruiters in the industry. Managers in the TA Energy (Turkey): A Bundle of International Partnerships are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Cross disciplinary teams

– Horizontal connected teams at the Color.stimulates Returnee are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Color.stimulates Returnee digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Color.stimulates Returnee has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Effective Research and Development (R&D)

– Color.stimulates Returnee has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study TA Energy (Turkey): A Bundle of International Partnerships - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Strong track record of project management

– Color.stimulates Returnee is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Successful track record of launching new products

– Color.stimulates Returnee has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Color.stimulates Returnee has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses TA Energy (Turkey): A Bundle of International Partnerships | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of TA Energy (Turkey): A Bundle of International Partnerships are -

No frontier risks strategy

– After analyzing the HBR case study TA Energy (Turkey): A Bundle of International Partnerships, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Interest costs

– Compare to the competition, Color.stimulates Returnee has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study TA Energy (Turkey): A Bundle of International Partnerships, it seems that the employees of Color.stimulates Returnee don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Lack of clear differentiation of Color.stimulates Returnee products

– To increase the profitability and margins on the products, Color.stimulates Returnee needs to provide more differentiated products than what it is currently offering in the marketplace.

Products dominated business model

– Even though Color.stimulates Returnee has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - TA Energy (Turkey): A Bundle of International Partnerships should strive to include more intangible value offerings along with its core products and services.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study TA Energy (Turkey): A Bundle of International Partnerships, in the dynamic environment Color.stimulates Returnee has struggled to respond to the nimble upstart competition. Color.stimulates Returnee has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Workers concerns about automation

– As automation is fast increasing in the segment, Color.stimulates Returnee needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Capital Spending Reduction

– Even during the low interest decade, Color.stimulates Returnee has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Need for greater diversity

– Color.stimulates Returnee has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High operating costs

– Compare to the competitors, firm in the HBR case study TA Energy (Turkey): A Bundle of International Partnerships has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Color.stimulates Returnee 's lucrative customers.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study TA Energy (Turkey): A Bundle of International Partnerships, is just above the industry average. Color.stimulates Returnee needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.




Opportunities TA Energy (Turkey): A Bundle of International Partnerships | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study TA Energy (Turkey): A Bundle of International Partnerships are -

Building a culture of innovation

– managers at Color.stimulates Returnee can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.

Low interest rates

– Even though inflation is raising its head in most developed economies, Color.stimulates Returnee can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Creating value in data economy

– The success of analytics program of Color.stimulates Returnee has opened avenues for new revenue streams for the organization in the industry. This can help Color.stimulates Returnee to build a more holistic ecosystem as suggested in the TA Energy (Turkey): A Bundle of International Partnerships case study. Color.stimulates Returnee can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Color.stimulates Returnee can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Color.stimulates Returnee can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Color.stimulates Returnee to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Color.stimulates Returnee to hire the very best people irrespective of their geographical location.

Manufacturing automation

– Color.stimulates Returnee can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Color.stimulates Returnee can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Loyalty marketing

– Color.stimulates Returnee has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Color.stimulates Returnee is facing challenges because of the dominance of functional experts in the organization. TA Energy (Turkey): A Bundle of International Partnerships case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Color.stimulates Returnee can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Learning at scale

– Online learning technologies has now opened space for Color.stimulates Returnee to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Color.stimulates Returnee can use these opportunities to build new business models that can help the communities that Color.stimulates Returnee operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Using analytics as competitive advantage

– Color.stimulates Returnee has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study TA Energy (Turkey): A Bundle of International Partnerships - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Color.stimulates Returnee to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.




Threats TA Energy (Turkey): A Bundle of International Partnerships External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study TA Energy (Turkey): A Bundle of International Partnerships are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Color.stimulates Returnee can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study TA Energy (Turkey): A Bundle of International Partnerships .

Increasing wage structure of Color.stimulates Returnee

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Color.stimulates Returnee.

Technology acceleration in Forth Industrial Revolution

– Color.stimulates Returnee has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Color.stimulates Returnee needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Color.stimulates Returnee needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Color.stimulates Returnee will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Color.stimulates Returnee in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Color.stimulates Returnee.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study TA Energy (Turkey): A Bundle of International Partnerships, Color.stimulates Returnee may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Environmental challenges

– Color.stimulates Returnee needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Color.stimulates Returnee can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Color.stimulates Returnee in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Color.stimulates Returnee can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.




Weighted SWOT Analysis of TA Energy (Turkey): A Bundle of International Partnerships Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study TA Energy (Turkey): A Bundle of International Partnerships needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study TA Energy (Turkey): A Bundle of International Partnerships is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study TA Energy (Turkey): A Bundle of International Partnerships is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of TA Energy (Turkey): A Bundle of International Partnerships is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Color.stimulates Returnee needs to make to build a sustainable competitive advantage.



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