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TA Energy (Turkey): A Bundle of International Partnerships SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of TA Energy (Turkey): A Bundle of International Partnerships


To maximize their effectiveness, color cases should be printed in color.Stimulates discussion of entrepreneurship in emerging economies, especially for entrepreneurs returning to their home countries to start businesses with global technologies and partners. Focuses on the partnership tensions between global firms and local family-dominated conglomerates. Addresses new venture financing in an asset-intensive business through the assembly of strategic contrasts. More broadly, highlights the opportunities and challenges for returnee entrepreneurs.

Authors :: William R. Kerr, Daniel J. Isenberg, Ant Bozkaya

Topics :: Innovation & Entrepreneurship

Tags :: Joint ventures, Negotiations, Regulation, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "TA Energy (Turkey): A Bundle of International Partnerships" written by William R. Kerr, Daniel J. Isenberg, Ant Bozkaya includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Color.stimulates Returnee facing as an external strategic factors. Some of the topics covered in TA Energy (Turkey): A Bundle of International Partnerships case study are - Strategic Management Strategies, Joint ventures, Negotiations, Regulation and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the TA Energy (Turkey): A Bundle of International Partnerships casestudy better are - – supply chains are disrupted by pandemic , banking and financial system is disrupted by Bitcoin and other crypto currencies, talent flight as more people leaving formal jobs, digital marketing is dominated by two big players Facebook and Google, increasing commodity prices, increasing inequality as vast percentage of new income is going to the top 1%, increasing transportation and logistics costs, competitive advantages are harder to sustain because of technology dispersion, customer relationship management is fast transforming because of increasing concerns over data privacy, etc



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Introduction to SWOT Analysis of TA Energy (Turkey): A Bundle of International Partnerships


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in TA Energy (Turkey): A Bundle of International Partnerships case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Color.stimulates Returnee, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Color.stimulates Returnee operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of TA Energy (Turkey): A Bundle of International Partnerships can be done for the following purposes –
1. Strategic planning using facts provided in TA Energy (Turkey): A Bundle of International Partnerships case study
2. Improving business portfolio management of Color.stimulates Returnee
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Color.stimulates Returnee




Strengths TA Energy (Turkey): A Bundle of International Partnerships | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Color.stimulates Returnee in TA Energy (Turkey): A Bundle of International Partnerships Harvard Business Review case study are -

Ability to recruit top talent

– Color.stimulates Returnee is one of the leading recruiters in the industry. Managers in the TA Energy (Turkey): A Bundle of International Partnerships are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Ability to lead change in Innovation & Entrepreneurship field

– Color.stimulates Returnee is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Color.stimulates Returnee in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Organizational Resilience of Color.stimulates Returnee

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Color.stimulates Returnee does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Highly skilled collaborators

– Color.stimulates Returnee has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in TA Energy (Turkey): A Bundle of International Partnerships HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Effective Research and Development (R&D)

– Color.stimulates Returnee has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study TA Energy (Turkey): A Bundle of International Partnerships - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Learning organization

- Color.stimulates Returnee is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Color.stimulates Returnee is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in TA Energy (Turkey): A Bundle of International Partnerships Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Analytics focus

– Color.stimulates Returnee is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by William R. Kerr, Daniel J. Isenberg, Ant Bozkaya can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management

– Color.stimulates Returnee is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Low bargaining power of suppliers

– Suppliers of Color.stimulates Returnee in the sector have low bargaining power. TA Energy (Turkey): A Bundle of International Partnerships has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Color.stimulates Returnee to manage not only supply disruptions but also source products at highly competitive prices.

Operational resilience

– The operational resilience strategy in the TA Energy (Turkey): A Bundle of International Partnerships Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Cross disciplinary teams

– Horizontal connected teams at the Color.stimulates Returnee are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– TA Energy (Turkey): A Bundle of International Partnerships firm has clearly differentiated products in the market place. This has enabled Color.stimulates Returnee to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Color.stimulates Returnee to invest into research and development (R&D) and innovation.






Weaknesses TA Energy (Turkey): A Bundle of International Partnerships | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of TA Energy (Turkey): A Bundle of International Partnerships are -

Need for greater diversity

– Color.stimulates Returnee has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Color.stimulates Returnee is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study TA Energy (Turkey): A Bundle of International Partnerships can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Workers concerns about automation

– As automation is fast increasing in the segment, Color.stimulates Returnee needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Products dominated business model

– Even though Color.stimulates Returnee has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - TA Energy (Turkey): A Bundle of International Partnerships should strive to include more intangible value offerings along with its core products and services.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study TA Energy (Turkey): A Bundle of International Partnerships, in the dynamic environment Color.stimulates Returnee has struggled to respond to the nimble upstart competition. Color.stimulates Returnee has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Low market penetration in new markets

– Outside its home market of Color.stimulates Returnee, firm in the HBR case study TA Energy (Turkey): A Bundle of International Partnerships needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study TA Energy (Turkey): A Bundle of International Partnerships, is just above the industry average. Color.stimulates Returnee needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High cash cycle compare to competitors

Color.stimulates Returnee has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Capital Spending Reduction

– Even during the low interest decade, Color.stimulates Returnee has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Slow decision making process

– As mentioned earlier in the report, Color.stimulates Returnee has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Color.stimulates Returnee even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Interest costs

– Compare to the competition, Color.stimulates Returnee has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.




Opportunities TA Energy (Turkey): A Bundle of International Partnerships | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study TA Energy (Turkey): A Bundle of International Partnerships are -

Redefining models of collaboration and team work

– As explained in the weaknesses section, Color.stimulates Returnee is facing challenges because of the dominance of functional experts in the organization. TA Energy (Turkey): A Bundle of International Partnerships case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Developing new processes and practices

– Color.stimulates Returnee can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Manufacturing automation

– Color.stimulates Returnee can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Better consumer reach

– The expansion of the 5G network will help Color.stimulates Returnee to increase its market reach. Color.stimulates Returnee will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Color.stimulates Returnee to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Color.stimulates Returnee to hire the very best people irrespective of their geographical location.

Creating value in data economy

– The success of analytics program of Color.stimulates Returnee has opened avenues for new revenue streams for the organization in the industry. This can help Color.stimulates Returnee to build a more holistic ecosystem as suggested in the TA Energy (Turkey): A Bundle of International Partnerships case study. Color.stimulates Returnee can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Buying journey improvements

– Color.stimulates Returnee can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. TA Energy (Turkey): A Bundle of International Partnerships suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Leveraging digital technologies

– Color.stimulates Returnee can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Loyalty marketing

– Color.stimulates Returnee has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Color.stimulates Returnee to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Color.stimulates Returnee in the consumer business. Now Color.stimulates Returnee can target international markets with far fewer capital restrictions requirements than the existing system.

Learning at scale

– Online learning technologies has now opened space for Color.stimulates Returnee to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Color.stimulates Returnee in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.




Threats TA Energy (Turkey): A Bundle of International Partnerships External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study TA Energy (Turkey): A Bundle of International Partnerships are -

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Technology acceleration in Forth Industrial Revolution

– Color.stimulates Returnee has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Color.stimulates Returnee needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Stagnating economy with rate increase

– Color.stimulates Returnee can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Color.stimulates Returnee in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Color.stimulates Returnee can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Color.stimulates Returnee business can come under increasing regulations regarding data privacy, data security, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Color.stimulates Returnee in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Color.stimulates Returnee needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Color.stimulates Returnee will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Color.stimulates Returnee with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing wage structure of Color.stimulates Returnee

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Color.stimulates Returnee.

Regulatory challenges

– Color.stimulates Returnee needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.




Weighted SWOT Analysis of TA Energy (Turkey): A Bundle of International Partnerships Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study TA Energy (Turkey): A Bundle of International Partnerships needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study TA Energy (Turkey): A Bundle of International Partnerships is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study TA Energy (Turkey): A Bundle of International Partnerships is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of TA Energy (Turkey): A Bundle of International Partnerships is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Color.stimulates Returnee needs to make to build a sustainable competitive advantage.



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