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PunchTab, Inc. Investor Presentation Deck SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of PunchTab, Inc. Investor Presentation Deck


This case examines the powerpoint presentation that Ranjith Kumaran, founder of the start-up PunchTab, Inc., is using for his investment pitches to venture capital firms. Students can discuss the materials that Kumaran has included, his presentation style, and what they would retain or remove from the presentation.

Authors :: William R. Kerr, Ramana Nanda

Topics :: Innovation & Entrepreneurship

Tags :: Entrepreneurial management, Presentations, Venture capital, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "PunchTab, Inc. Investor Presentation Deck" written by William R. Kerr, Ramana Nanda includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Presentation Kumaran facing as an external strategic factors. Some of the topics covered in PunchTab, Inc. Investor Presentation Deck case study are - Strategic Management Strategies, Entrepreneurial management, Presentations, Venture capital and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the PunchTab, Inc. Investor Presentation Deck casestudy better are - – talent flight as more people leaving formal jobs, increasing inequality as vast percentage of new income is going to the top 1%, cloud computing is disrupting traditional business models, increasing commodity prices, technology disruption, central banks are concerned over increasing inflation, supply chains are disrupted by pandemic , increasing transportation and logistics costs, there is backlash against globalization, etc



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Introduction to SWOT Analysis of PunchTab, Inc. Investor Presentation Deck


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in PunchTab, Inc. Investor Presentation Deck case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Presentation Kumaran, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Presentation Kumaran operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of PunchTab, Inc. Investor Presentation Deck can be done for the following purposes –
1. Strategic planning using facts provided in PunchTab, Inc. Investor Presentation Deck case study
2. Improving business portfolio management of Presentation Kumaran
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Presentation Kumaran




Strengths PunchTab, Inc. Investor Presentation Deck | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Presentation Kumaran in PunchTab, Inc. Investor Presentation Deck Harvard Business Review case study are -

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Presentation Kumaran digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Presentation Kumaran has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Strong track record of project management

– Presentation Kumaran is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to recruit top talent

– Presentation Kumaran is one of the leading recruiters in the industry. Managers in the PunchTab, Inc. Investor Presentation Deck are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Innovation driven organization

– Presentation Kumaran is one of the most innovative firm in sector. Manager in PunchTab, Inc. Investor Presentation Deck Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Low bargaining power of suppliers

– Suppliers of Presentation Kumaran in the sector have low bargaining power. PunchTab, Inc. Investor Presentation Deck has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Presentation Kumaran to manage not only supply disruptions but also source products at highly competitive prices.

Organizational Resilience of Presentation Kumaran

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Presentation Kumaran does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Effective Research and Development (R&D)

– Presentation Kumaran has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study PunchTab, Inc. Investor Presentation Deck - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Cross disciplinary teams

– Horizontal connected teams at the Presentation Kumaran are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High brand equity

– Presentation Kumaran has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Presentation Kumaran to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Highly skilled collaborators

– Presentation Kumaran has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in PunchTab, Inc. Investor Presentation Deck HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Successful track record of launching new products

– Presentation Kumaran has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Presentation Kumaran has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Diverse revenue streams

– Presentation Kumaran is present in almost all the verticals within the industry. This has provided firm in PunchTab, Inc. Investor Presentation Deck case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.






Weaknesses PunchTab, Inc. Investor Presentation Deck | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of PunchTab, Inc. Investor Presentation Deck are -

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Presentation Kumaran supply chain. Even after few cautionary changes mentioned in the HBR case study - PunchTab, Inc. Investor Presentation Deck, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Presentation Kumaran vulnerable to further global disruptions in South East Asia.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Presentation Kumaran is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study PunchTab, Inc. Investor Presentation Deck can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Skills based hiring

– The stress on hiring functional specialists at Presentation Kumaran has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High cash cycle compare to competitors

Presentation Kumaran has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study PunchTab, Inc. Investor Presentation Deck, in the dynamic environment Presentation Kumaran has struggled to respond to the nimble upstart competition. Presentation Kumaran has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the PunchTab, Inc. Investor Presentation Deck HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Presentation Kumaran has relatively successful track record of launching new products.

Aligning sales with marketing

– It come across in the case study PunchTab, Inc. Investor Presentation Deck that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case PunchTab, Inc. Investor Presentation Deck can leverage the sales team experience to cultivate customer relationships as Presentation Kumaran is planning to shift buying processes online.

Capital Spending Reduction

– Even during the low interest decade, Presentation Kumaran has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Lack of clear differentiation of Presentation Kumaran products

– To increase the profitability and margins on the products, Presentation Kumaran needs to provide more differentiated products than what it is currently offering in the marketplace.

Products dominated business model

– Even though Presentation Kumaran has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - PunchTab, Inc. Investor Presentation Deck should strive to include more intangible value offerings along with its core products and services.

High bargaining power of channel partners

– Because of the regulatory requirements, William R. Kerr, Ramana Nanda suggests that, Presentation Kumaran is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.




Opportunities PunchTab, Inc. Investor Presentation Deck | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study PunchTab, Inc. Investor Presentation Deck are -

Developing new processes and practices

– Presentation Kumaran can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Presentation Kumaran can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Presentation Kumaran can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, PunchTab, Inc. Investor Presentation Deck, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Building a culture of innovation

– managers at Presentation Kumaran can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Presentation Kumaran in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Presentation Kumaran can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Presentation Kumaran can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Presentation Kumaran to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Presentation Kumaran to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Presentation Kumaran to hire the very best people irrespective of their geographical location.

Manufacturing automation

– Presentation Kumaran can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Presentation Kumaran is facing challenges because of the dominance of functional experts in the organization. PunchTab, Inc. Investor Presentation Deck case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Using analytics as competitive advantage

– Presentation Kumaran has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study PunchTab, Inc. Investor Presentation Deck - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Presentation Kumaran to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Learning at scale

– Online learning technologies has now opened space for Presentation Kumaran to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Leveraging digital technologies

– Presentation Kumaran can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.




Threats PunchTab, Inc. Investor Presentation Deck External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study PunchTab, Inc. Investor Presentation Deck are -

Regulatory challenges

– Presentation Kumaran needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Consumer confidence and its impact on Presentation Kumaran demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Presentation Kumaran in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Presentation Kumaran needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Presentation Kumaran can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study PunchTab, Inc. Investor Presentation Deck .

Shortening product life cycle

– it is one of the major threat that Presentation Kumaran is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Presentation Kumaran can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study PunchTab, Inc. Investor Presentation Deck, Presentation Kumaran may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Presentation Kumaran.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High dependence on third party suppliers

– Presentation Kumaran high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Presentation Kumaran business can come under increasing regulations regarding data privacy, data security, etc.




Weighted SWOT Analysis of PunchTab, Inc. Investor Presentation Deck Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study PunchTab, Inc. Investor Presentation Deck needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study PunchTab, Inc. Investor Presentation Deck is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study PunchTab, Inc. Investor Presentation Deck is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of PunchTab, Inc. Investor Presentation Deck is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Presentation Kumaran needs to make to build a sustainable competitive advantage.



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