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Fortis Venturing (B3): Rob Beekmans and Vermogensplanet SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Fortis Venturing (B3): Rob Beekmans and Vermogensplanet


Supplements the (A) case.

Authors :: Benoit Leleux, Bruno Tindemans

Topics :: Innovation & Entrepreneurship

Tags :: Innovation, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Fortis Venturing (B3): Rob Beekmans and Vermogensplanet" written by Benoit Leleux, Bruno Tindemans includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Beekmans Vermogensplanet facing as an external strategic factors. Some of the topics covered in Fortis Venturing (B3): Rob Beekmans and Vermogensplanet case study are - Strategic Management Strategies, Innovation and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Fortis Venturing (B3): Rob Beekmans and Vermogensplanet casestudy better are - – technology disruption, increasing government debt because of Covid-19 spendings, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing transportation and logistics costs, talent flight as more people leaving formal jobs, digital marketing is dominated by two big players Facebook and Google, geopolitical disruptions, wage bills are increasing, increasing household debt because of falling income levels, etc



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Introduction to SWOT Analysis of Fortis Venturing (B3): Rob Beekmans and Vermogensplanet


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Fortis Venturing (B3): Rob Beekmans and Vermogensplanet case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Beekmans Vermogensplanet, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Beekmans Vermogensplanet operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Fortis Venturing (B3): Rob Beekmans and Vermogensplanet can be done for the following purposes –
1. Strategic planning using facts provided in Fortis Venturing (B3): Rob Beekmans and Vermogensplanet case study
2. Improving business portfolio management of Beekmans Vermogensplanet
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Beekmans Vermogensplanet




Strengths Fortis Venturing (B3): Rob Beekmans and Vermogensplanet | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Beekmans Vermogensplanet in Fortis Venturing (B3): Rob Beekmans and Vermogensplanet Harvard Business Review case study are -

Superior customer experience

– The customer experience strategy of Beekmans Vermogensplanet in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High brand equity

– Beekmans Vermogensplanet has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Beekmans Vermogensplanet to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Strong track record of project management

– Beekmans Vermogensplanet is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Diverse revenue streams

– Beekmans Vermogensplanet is present in almost all the verticals within the industry. This has provided firm in Fortis Venturing (B3): Rob Beekmans and Vermogensplanet case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Ability to lead change in Innovation & Entrepreneurship field

– Beekmans Vermogensplanet is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Beekmans Vermogensplanet in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Successful track record of launching new products

– Beekmans Vermogensplanet has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Beekmans Vermogensplanet has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to recruit top talent

– Beekmans Vermogensplanet is one of the leading recruiters in the industry. Managers in the Fortis Venturing (B3): Rob Beekmans and Vermogensplanet are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– Fortis Venturing (B3): Rob Beekmans and Vermogensplanet firm has clearly differentiated products in the market place. This has enabled Beekmans Vermogensplanet to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Beekmans Vermogensplanet to invest into research and development (R&D) and innovation.

Innovation driven organization

– Beekmans Vermogensplanet is one of the most innovative firm in sector. Manager in Fortis Venturing (B3): Rob Beekmans and Vermogensplanet Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Training and development

– Beekmans Vermogensplanet has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Fortis Venturing (B3): Rob Beekmans and Vermogensplanet Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Cross disciplinary teams

– Horizontal connected teams at the Beekmans Vermogensplanet are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Learning organization

- Beekmans Vermogensplanet is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Beekmans Vermogensplanet is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Fortis Venturing (B3): Rob Beekmans and Vermogensplanet Harvard Business Review case study emphasize – knowledge, initiative, and innovation.






Weaknesses Fortis Venturing (B3): Rob Beekmans and Vermogensplanet | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Fortis Venturing (B3): Rob Beekmans and Vermogensplanet are -

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Fortis Venturing (B3): Rob Beekmans and Vermogensplanet, it seems that the employees of Beekmans Vermogensplanet don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

No frontier risks strategy

– After analyzing the HBR case study Fortis Venturing (B3): Rob Beekmans and Vermogensplanet, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High bargaining power of channel partners

– Because of the regulatory requirements, Benoit Leleux, Bruno Tindemans suggests that, Beekmans Vermogensplanet is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High operating costs

– Compare to the competitors, firm in the HBR case study Fortis Venturing (B3): Rob Beekmans and Vermogensplanet has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Beekmans Vermogensplanet 's lucrative customers.

Skills based hiring

– The stress on hiring functional specialists at Beekmans Vermogensplanet has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Capital Spending Reduction

– Even during the low interest decade, Beekmans Vermogensplanet has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Need for greater diversity

– Beekmans Vermogensplanet has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Interest costs

– Compare to the competition, Beekmans Vermogensplanet has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Slow to strategic competitive environment developments

– As Fortis Venturing (B3): Rob Beekmans and Vermogensplanet HBR case study mentions - Beekmans Vermogensplanet takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Increasing silos among functional specialists

– The organizational structure of Beekmans Vermogensplanet is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Beekmans Vermogensplanet needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Beekmans Vermogensplanet to focus more on services rather than just following the product oriented approach.

Workers concerns about automation

– As automation is fast increasing in the segment, Beekmans Vermogensplanet needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.




Opportunities Fortis Venturing (B3): Rob Beekmans and Vermogensplanet | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Fortis Venturing (B3): Rob Beekmans and Vermogensplanet are -

Low interest rates

– Even though inflation is raising its head in most developed economies, Beekmans Vermogensplanet can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Leveraging digital technologies

– Beekmans Vermogensplanet can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Beekmans Vermogensplanet to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Beekmans Vermogensplanet to hire the very best people irrespective of their geographical location.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Beekmans Vermogensplanet can use these opportunities to build new business models that can help the communities that Beekmans Vermogensplanet operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Beekmans Vermogensplanet is facing challenges because of the dominance of functional experts in the organization. Fortis Venturing (B3): Rob Beekmans and Vermogensplanet case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Better consumer reach

– The expansion of the 5G network will help Beekmans Vermogensplanet to increase its market reach. Beekmans Vermogensplanet will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Buying journey improvements

– Beekmans Vermogensplanet can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Fortis Venturing (B3): Rob Beekmans and Vermogensplanet suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Manufacturing automation

– Beekmans Vermogensplanet can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Beekmans Vermogensplanet in the consumer business. Now Beekmans Vermogensplanet can target international markets with far fewer capital restrictions requirements than the existing system.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Beekmans Vermogensplanet can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Fortis Venturing (B3): Rob Beekmans and Vermogensplanet, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Beekmans Vermogensplanet in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Beekmans Vermogensplanet can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Beekmans Vermogensplanet can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Creating value in data economy

– The success of analytics program of Beekmans Vermogensplanet has opened avenues for new revenue streams for the organization in the industry. This can help Beekmans Vermogensplanet to build a more holistic ecosystem as suggested in the Fortis Venturing (B3): Rob Beekmans and Vermogensplanet case study. Beekmans Vermogensplanet can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.




Threats Fortis Venturing (B3): Rob Beekmans and Vermogensplanet External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Fortis Venturing (B3): Rob Beekmans and Vermogensplanet are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Beekmans Vermogensplanet in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

Regulatory challenges

– Beekmans Vermogensplanet needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Beekmans Vermogensplanet can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Consumer confidence and its impact on Beekmans Vermogensplanet demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Beekmans Vermogensplanet needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Shortening product life cycle

– it is one of the major threat that Beekmans Vermogensplanet is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Technology acceleration in Forth Industrial Revolution

– Beekmans Vermogensplanet has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Beekmans Vermogensplanet needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Beekmans Vermogensplanet with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Stagnating economy with rate increase

– Beekmans Vermogensplanet can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing wage structure of Beekmans Vermogensplanet

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Beekmans Vermogensplanet.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Beekmans Vermogensplanet in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Environmental challenges

– Beekmans Vermogensplanet needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Beekmans Vermogensplanet can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.




Weighted SWOT Analysis of Fortis Venturing (B3): Rob Beekmans and Vermogensplanet Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Fortis Venturing (B3): Rob Beekmans and Vermogensplanet needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Fortis Venturing (B3): Rob Beekmans and Vermogensplanet is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Fortis Venturing (B3): Rob Beekmans and Vermogensplanet is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Fortis Venturing (B3): Rob Beekmans and Vermogensplanet is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Beekmans Vermogensplanet needs to make to build a sustainable competitive advantage.



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