Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Innovation & Entrepreneurship
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
Atlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and employee engagement.
Swot Analysis of "Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission" written by Lynda M. Applegate, Gabriele Piccoli includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Atlantis Paradise facing as an external strategic factors. Some of the topics covered in Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission case study are - Strategic Management Strategies, Entrepreneurship, Innovation, Leadership, Strategy, Supply chain and Innovation & Entrepreneurship.
Some of the macro environment factors that can be used to understand the Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, increasing household debt because of falling income levels, increasing government debt because of Covid-19 spendings, wage bills are increasing, competitive advantages are harder to sustain because of technology dispersion, banking and financial system is disrupted by Bitcoin and other crypto currencies, customer relationship management is fast transforming because of increasing concerns over data privacy,
geopolitical disruptions, supply chains are disrupted by pandemic , etc
Introduction to SWOT Analysis of Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Atlantis Paradise, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Atlantis Paradise operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission can be done for the following purposes –
1. Strategic planning using facts provided in Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission case study
2. Improving business portfolio management of Atlantis Paradise
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Atlantis Paradise
Strengths Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Atlantis Paradise in Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission Harvard Business Review case study are -
Ability to recruit top talent
– Atlantis Paradise is one of the leading recruiters in the industry. Managers in the Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Operational resilience
– The operational resilience strategy in the Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Highly skilled collaborators
– Atlantis Paradise has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Diverse revenue streams
– Atlantis Paradise is present in almost all the verticals within the industry. This has provided firm in Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Cross disciplinary teams
– Horizontal connected teams at the Atlantis Paradise are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Successful track record of launching new products
– Atlantis Paradise has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Atlantis Paradise has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Digital Transformation in Innovation & Entrepreneurship segment
- digital transformation varies from industry to industry. For Atlantis Paradise digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Atlantis Paradise has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
High switching costs
– The high switching costs that Atlantis Paradise has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Low bargaining power of suppliers
– Suppliers of Atlantis Paradise in the sector have low bargaining power. Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Atlantis Paradise to manage not only supply disruptions but also source products at highly competitive prices.
Ability to lead change in Innovation & Entrepreneurship field
– Atlantis Paradise is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Atlantis Paradise in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Training and development
– Atlantis Paradise has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Learning organization
- Atlantis Paradise is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Atlantis Paradise is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Weaknesses Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission are -
High operating costs
– Compare to the competitors, firm in the HBR case study Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Atlantis Paradise 's lucrative customers.
Skills based hiring
– The stress on hiring functional specialists at Atlantis Paradise has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Aligning sales with marketing
– It come across in the case study Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission can leverage the sales team experience to cultivate customer relationships as Atlantis Paradise is planning to shift buying processes online.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission, it seems that the employees of Atlantis Paradise don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Lack of clear differentiation of Atlantis Paradise products
– To increase the profitability and margins on the products, Atlantis Paradise needs to provide more differentiated products than what it is currently offering in the marketplace.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission, is just above the industry average. Atlantis Paradise needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission, in the dynamic environment Atlantis Paradise has struggled to respond to the nimble upstart competition. Atlantis Paradise has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Atlantis Paradise has relatively successful track record of launching new products.
High bargaining power of channel partners
– Because of the regulatory requirements, Lynda M. Applegate, Gabriele Piccoli suggests that, Atlantis Paradise is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
Need for greater diversity
– Atlantis Paradise has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Increasing silos among functional specialists
– The organizational structure of Atlantis Paradise is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Atlantis Paradise needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Atlantis Paradise to focus more on services rather than just following the product oriented approach.
Opportunities Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission are -
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Atlantis Paradise can use these opportunities to build new business models that can help the communities that Atlantis Paradise operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Atlantis Paradise can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Manufacturing automation
– Atlantis Paradise can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Atlantis Paradise is facing challenges because of the dominance of functional experts in the organization. Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Loyalty marketing
– Atlantis Paradise has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Atlantis Paradise can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Using analytics as competitive advantage
– Atlantis Paradise has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Atlantis Paradise to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Building a culture of innovation
– managers at Atlantis Paradise can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Innovation & Entrepreneurship segment.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Atlantis Paradise to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Atlantis Paradise can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Atlantis Paradise can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Atlantis Paradise can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Atlantis Paradise in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Atlantis Paradise in the consumer business. Now Atlantis Paradise can target international markets with far fewer capital restrictions requirements than the existing system.
Threats Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission are -
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission, Atlantis Paradise may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Atlantis Paradise will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Consumer confidence and its impact on Atlantis Paradise demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Technology acceleration in Forth Industrial Revolution
– Atlantis Paradise has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Atlantis Paradise needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Easy access to finance
– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Atlantis Paradise can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
High dependence on third party suppliers
– Atlantis Paradise high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Atlantis Paradise can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission .
Increasing wage structure of Atlantis Paradise
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Atlantis Paradise.
Environmental challenges
– Atlantis Paradise needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Atlantis Paradise can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Atlantis Paradise in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.
Shortening product life cycle
– it is one of the major threat that Atlantis Paradise is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Weighted SWOT Analysis of Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Atlantis Paradise needs to make to build a sustainable competitive advantage.
Feel free to connect with us if you need business research.
You can download Excel Template of Case Study Solution & Analysis of Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission