The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry

The case is designed to generate a discussion concerning the motivations and risks of initiating policies of corporate ethics and social responsibility and the potential advantages and disadvantages of embracing these policies. It describes a situation in which an international giant in the tourist and hospitality industry must make a choice between profit maximization and the risk that a new venture has potential for contributing to sex trafficking and the sexual exploitation of children. As such, it looks at the role of the travel and tourism industry in the sexual exploitation of children, including the ways in which airlines and hotels transport pedophiles to countries where children are available for exploitation. It also discusses national and international law and remedies regarding the sexual exploitation of children. By focusing on the Chief Executive's commitment to children and to combating child sex trafficking, the case encourages undergraduate and graduate-level students of business ethics, corporate social responsibility and leadership studies to consider the competing demands of business opportunity and social responsibility and the obligations business leaders must assume toward resolving moral issues. The case calls attention to the challenges of corporate social responsibility in a complex world

Authors :: Robyn Linde, H. Richard Eisenbeis

Topics :: Innovation & Entrepreneurship

Tags :: Gender, Generational issues, International business, Social responsibility, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry" written by Robyn Linde, H. Richard Eisenbeis includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Children Exploitation facing as an external strategic factors. Some of the topics covered in The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry case study are - Strategic Management Strategies, Gender, Generational issues, International business, Social responsibility and Innovation & Entrepreneurship.

Some of the macro environment factors that can be used to understand the The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry casestudy better are - – supply chains are disrupted by pandemic , digital marketing is dominated by two big players Facebook and Google, cloud computing is disrupting traditional business models, increasing household debt because of falling income levels, customer relationship management is fast transforming because of increasing concerns over data privacy, challanges to central banks by blockchain based private currencies, central banks are concerned over increasing inflation, competitive advantages are harder to sustain because of technology dispersion, increasing transportation and logistics costs, etc

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Introduction to SWOT Analysis of The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry

SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Children Exploitation, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Children Exploitation operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.

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SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix

SWOT analysis of The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry can be done for the following purposes –
1. Strategic planning using facts provided in The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry case study
2. Improving business portfolio management of Children Exploitation
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Children Exploitation

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Strengths The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Children Exploitation in The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry Harvard Business Review case study are -

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry firm has clearly differentiated products in the market place. This has enabled Children Exploitation to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Children Exploitation to invest into research and development (R&D) and innovation.

Diverse revenue streams

– Children Exploitation is present in almost all the verticals within the industry. This has provided firm in The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Superior customer experience

– The customer experience strategy of Children Exploitation in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to recruit top talent

– Children Exploitation is one of the leading recruiters in the industry. Managers in the The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Learning organization

- Children Exploitation is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Children Exploitation is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Innovation driven organization

– Children Exploitation is one of the most innovative firm in sector. Manager in The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Organizational Resilience of Children Exploitation

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Children Exploitation does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Cross disciplinary teams

– Horizontal connected teams at the Children Exploitation are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Training and development

– Children Exploitation has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Ability to lead change in Innovation & Entrepreneurship field

– Children Exploitation is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Children Exploitation in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Effective Research and Development (R&D)

– Children Exploitation has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Operational resilience

– The operational resilience strategy in the The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

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Weaknesses The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry are -

Need for greater diversity

– Children Exploitation has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Workers concerns about automation

– As automation is fast increasing in the segment, Children Exploitation needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Aligning sales with marketing

– It come across in the case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry can leverage the sales team experience to cultivate customer relationships as Children Exploitation is planning to shift buying processes online.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry, it seems that the employees of Children Exploitation don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Products dominated business model

– Even though Children Exploitation has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry should strive to include more intangible value offerings along with its core products and services.

No frontier risks strategy

– After analyzing the HBR case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Children Exploitation has relatively successful track record of launching new products.

High bargaining power of channel partners

– Because of the regulatory requirements, Robyn Linde, H. Richard Eisenbeis suggests that, Children Exploitation is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry, in the dynamic environment Children Exploitation has struggled to respond to the nimble upstart competition. Children Exploitation has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High operating costs

– Compare to the competitors, firm in the HBR case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Children Exploitation 's lucrative customers.

Low market penetration in new markets

– Outside its home market of Children Exploitation, firm in the HBR case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

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Opportunities The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The opportunities highlighted in the Harvard Business Review case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry are -

Learning at scale

– Online learning technologies has now opened space for Children Exploitation to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Buying journey improvements

– Children Exploitation can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Children Exploitation can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Children Exploitation to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Children Exploitation can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Children Exploitation in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Innovation & Entrepreneurship segment, and it will provide faster access to the consumers.

Loyalty marketing

– Children Exploitation has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Children Exploitation can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Children Exploitation can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Children Exploitation can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Low interest rates

– Even though inflation is raising its head in most developed economies, Children Exploitation can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Children Exploitation is facing challenges because of the dominance of functional experts in the organization. The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Using analytics as competitive advantage

– Children Exploitation has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Children Exploitation to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Leveraging digital technologies

– Children Exploitation can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

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Threats The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The threats mentioned in the HBR case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing wage structure of Children Exploitation

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Children Exploitation.

Stagnating economy with rate increase

– Children Exploitation can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Regulatory challenges

– Children Exploitation needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Innovation & Entrepreneurship industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Children Exploitation can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry .

Consumer confidence and its impact on Children Exploitation demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry, Children Exploitation may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Technology acceleration in Forth Industrial Revolution

– Children Exploitation has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Children Exploitation needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Children Exploitation in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Children Exploitation can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Shortening product life cycle

– it is one of the major threat that Children Exploitation is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Children Exploitation needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

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Weighted SWOT Analysis of The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry Template, Example

Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Children Exploitation needs to make to build a sustainable competitive advantage.

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