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Howling Wolf Taqueria: Feeding the Good Wolf SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Howling Wolf Taqueria: Feeding the Good Wolf


A school teacher has decided to open a taqueria in a small, historic New England city. He works with a faculty/student team from the local business school to prepare his business plan, but cannot provide all the necessary information and is reluctant to listen to advice. The case ends with a go/no-go decision and determination of next steps to take.

Authors :: Gina Vega, Miranda Lam

Topics :: Innovation & Entrepreneurship

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Howling Wolf Taqueria: Feeding the Good Wolf" written by Gina Vega, Miranda Lam includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Taqueria Wolf facing as an external strategic factors. Some of the topics covered in Howling Wolf Taqueria: Feeding the Good Wolf case study are - Strategic Management Strategies, and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the Howling Wolf Taqueria: Feeding the Good Wolf casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing household debt because of falling income levels, talent flight as more people leaving formal jobs, technology disruption, geopolitical disruptions, increasing energy prices, supply chains are disrupted by pandemic , digital marketing is dominated by two big players Facebook and Google, increasing transportation and logistics costs, etc



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Introduction to SWOT Analysis of Howling Wolf Taqueria: Feeding the Good Wolf


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Howling Wolf Taqueria: Feeding the Good Wolf case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Taqueria Wolf, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Taqueria Wolf operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Howling Wolf Taqueria: Feeding the Good Wolf can be done for the following purposes –
1. Strategic planning using facts provided in Howling Wolf Taqueria: Feeding the Good Wolf case study
2. Improving business portfolio management of Taqueria Wolf
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Taqueria Wolf




Strengths Howling Wolf Taqueria: Feeding the Good Wolf | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Taqueria Wolf in Howling Wolf Taqueria: Feeding the Good Wolf Harvard Business Review case study are -

High switching costs

– The high switching costs that Taqueria Wolf has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Low bargaining power of suppliers

– Suppliers of Taqueria Wolf in the sector have low bargaining power. Howling Wolf Taqueria: Feeding the Good Wolf has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Taqueria Wolf to manage not only supply disruptions but also source products at highly competitive prices.

Analytics focus

– Taqueria Wolf is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Gina Vega, Miranda Lam can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Organizational Resilience of Taqueria Wolf

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Taqueria Wolf does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Innovation driven organization

– Taqueria Wolf is one of the most innovative firm in sector. Manager in Howling Wolf Taqueria: Feeding the Good Wolf Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Training and development

– Taqueria Wolf has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Howling Wolf Taqueria: Feeding the Good Wolf Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Successful track record of launching new products

– Taqueria Wolf has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Taqueria Wolf has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Cross disciplinary teams

– Horizontal connected teams at the Taqueria Wolf are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Highly skilled collaborators

– Taqueria Wolf has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Howling Wolf Taqueria: Feeding the Good Wolf HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Taqueria Wolf digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Taqueria Wolf has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to lead change in Innovation & Entrepreneurship field

– Taqueria Wolf is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Taqueria Wolf in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Ability to recruit top talent

– Taqueria Wolf is one of the leading recruiters in the industry. Managers in the Howling Wolf Taqueria: Feeding the Good Wolf are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses Howling Wolf Taqueria: Feeding the Good Wolf | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Howling Wolf Taqueria: Feeding the Good Wolf are -

Products dominated business model

– Even though Taqueria Wolf has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Howling Wolf Taqueria: Feeding the Good Wolf should strive to include more intangible value offerings along with its core products and services.

Interest costs

– Compare to the competition, Taqueria Wolf has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Skills based hiring

– The stress on hiring functional specialists at Taqueria Wolf has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Capital Spending Reduction

– Even during the low interest decade, Taqueria Wolf has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

No frontier risks strategy

– After analyzing the HBR case study Howling Wolf Taqueria: Feeding the Good Wolf, it seems that company is thinking about the frontier risks that can impact Innovation & Entrepreneurship strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Howling Wolf Taqueria: Feeding the Good Wolf HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Taqueria Wolf has relatively successful track record of launching new products.

Need for greater diversity

– Taqueria Wolf has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Low market penetration in new markets

– Outside its home market of Taqueria Wolf, firm in the HBR case study Howling Wolf Taqueria: Feeding the Good Wolf needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High bargaining power of channel partners

– Because of the regulatory requirements, Gina Vega, Miranda Lam suggests that, Taqueria Wolf is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Howling Wolf Taqueria: Feeding the Good Wolf, is just above the industry average. Taqueria Wolf needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Taqueria Wolf supply chain. Even after few cautionary changes mentioned in the HBR case study - Howling Wolf Taqueria: Feeding the Good Wolf, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Taqueria Wolf vulnerable to further global disruptions in South East Asia.




Opportunities Howling Wolf Taqueria: Feeding the Good Wolf | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Howling Wolf Taqueria: Feeding the Good Wolf are -

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Innovation & Entrepreneurship industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Taqueria Wolf can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Taqueria Wolf can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Taqueria Wolf can use these opportunities to build new business models that can help the communities that Taqueria Wolf operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Learning at scale

– Online learning technologies has now opened space for Taqueria Wolf to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Taqueria Wolf can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Taqueria Wolf is facing challenges because of the dominance of functional experts in the organization. Howling Wolf Taqueria: Feeding the Good Wolf case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Manufacturing automation

– Taqueria Wolf can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Taqueria Wolf to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Taqueria Wolf to hire the very best people irrespective of their geographical location.

Developing new processes and practices

– Taqueria Wolf can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Taqueria Wolf to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Creating value in data economy

– The success of analytics program of Taqueria Wolf has opened avenues for new revenue streams for the organization in the industry. This can help Taqueria Wolf to build a more holistic ecosystem as suggested in the Howling Wolf Taqueria: Feeding the Good Wolf case study. Taqueria Wolf can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Leveraging digital technologies

– Taqueria Wolf can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Innovation & Entrepreneurship industry, but it has also influenced the consumer preferences. Taqueria Wolf can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Taqueria Wolf can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats Howling Wolf Taqueria: Feeding the Good Wolf External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Howling Wolf Taqueria: Feeding the Good Wolf are -

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Taqueria Wolf needs to understand the core reasons impacting the Innovation & Entrepreneurship industry. This will help it in building a better workplace.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Taqueria Wolf will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology acceleration in Forth Industrial Revolution

– Taqueria Wolf has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Taqueria Wolf needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Taqueria Wolf can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Howling Wolf Taqueria: Feeding the Good Wolf .

Environmental challenges

– Taqueria Wolf needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Taqueria Wolf can take advantage of this fund but it will also bring new competitors in the Innovation & Entrepreneurship industry.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Howling Wolf Taqueria: Feeding the Good Wolf, Taqueria Wolf may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Taqueria Wolf in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High dependence on third party suppliers

– Taqueria Wolf high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Shortening product life cycle

– it is one of the major threat that Taqueria Wolf is facing in Innovation & Entrepreneurship sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Taqueria Wolf in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

Stagnating economy with rate increase

– Taqueria Wolf can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.




Weighted SWOT Analysis of Howling Wolf Taqueria: Feeding the Good Wolf Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Howling Wolf Taqueria: Feeding the Good Wolf needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Howling Wolf Taqueria: Feeding the Good Wolf is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Howling Wolf Taqueria: Feeding the Good Wolf is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Howling Wolf Taqueria: Feeding the Good Wolf is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Taqueria Wolf needs to make to build a sustainable competitive advantage.



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