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Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video


Claude Grunitzky, a media entrepreneur, develops, maintains and leverages an extensive personal and professional network across three continents.

Authors :: Julie Battilana, Lakshmi Ramarajan, James Weber

Topics :: Leadership & Managing People

Tags :: Influence, International business, Networking, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video" written by Julie Battilana, Lakshmi Ramarajan, James Weber includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Grunitzky Claude facing as an external strategic factors. Some of the topics covered in Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video case study are - Strategic Management Strategies, Influence, International business, Networking and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video casestudy better are - – geopolitical disruptions, increasing energy prices, talent flight as more people leaving formal jobs, there is increasing trade war between United States & China, increasing household debt because of falling income levels, banking and financial system is disrupted by Bitcoin and other crypto currencies, challanges to central banks by blockchain based private currencies, cloud computing is disrupting traditional business models, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Grunitzky Claude, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Grunitzky Claude operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video can be done for the following purposes –
1. Strategic planning using facts provided in Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video case study
2. Improving business portfolio management of Grunitzky Claude
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Grunitzky Claude




Strengths Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Grunitzky Claude in Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video Harvard Business Review case study are -

Low bargaining power of suppliers

– Suppliers of Grunitzky Claude in the sector have low bargaining power. Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Grunitzky Claude to manage not only supply disruptions but also source products at highly competitive prices.

Ability to recruit top talent

– Grunitzky Claude is one of the leading recruiters in the industry. Managers in the Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

High switching costs

– The high switching costs that Grunitzky Claude has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Effective Research and Development (R&D)

– Grunitzky Claude has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Successful track record of launching new products

– Grunitzky Claude has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Grunitzky Claude has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Grunitzky Claude digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Grunitzky Claude has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Operational resilience

– The operational resilience strategy in the Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Training and development

– Grunitzky Claude has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Organizational Resilience of Grunitzky Claude

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Grunitzky Claude does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Analytics focus

– Grunitzky Claude is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Julie Battilana, Lakshmi Ramarajan, James Weber can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Innovation driven organization

– Grunitzky Claude is one of the most innovative firm in sector. Manager in Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Learning organization

- Grunitzky Claude is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Grunitzky Claude is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video Harvard Business Review case study emphasize – knowledge, initiative, and innovation.






Weaknesses Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video are -

High operating costs

– Compare to the competitors, firm in the HBR case study Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Grunitzky Claude 's lucrative customers.

Slow to strategic competitive environment developments

– As Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video HBR case study mentions - Grunitzky Claude takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

No frontier risks strategy

– After analyzing the HBR case study Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Increasing silos among functional specialists

– The organizational structure of Grunitzky Claude is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Grunitzky Claude needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Grunitzky Claude to focus more on services rather than just following the product oriented approach.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video, is just above the industry average. Grunitzky Claude needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Grunitzky Claude has relatively successful track record of launching new products.

Lack of clear differentiation of Grunitzky Claude products

– To increase the profitability and margins on the products, Grunitzky Claude needs to provide more differentiated products than what it is currently offering in the marketplace.

Need for greater diversity

– Grunitzky Claude has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Skills based hiring

– The stress on hiring functional specialists at Grunitzky Claude has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Aligning sales with marketing

– It come across in the case study Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video can leverage the sales team experience to cultivate customer relationships as Grunitzky Claude is planning to shift buying processes online.

Products dominated business model

– Even though Grunitzky Claude has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video should strive to include more intangible value offerings along with its core products and services.




Opportunities Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video are -

Using analytics as competitive advantage

– Grunitzky Claude has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Grunitzky Claude to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Learning at scale

– Online learning technologies has now opened space for Grunitzky Claude to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Loyalty marketing

– Grunitzky Claude has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Grunitzky Claude in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Grunitzky Claude can use these opportunities to build new business models that can help the communities that Grunitzky Claude operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Manufacturing automation

– Grunitzky Claude can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Better consumer reach

– The expansion of the 5G network will help Grunitzky Claude to increase its market reach. Grunitzky Claude will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Grunitzky Claude is facing challenges because of the dominance of functional experts in the organization. Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Grunitzky Claude to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Grunitzky Claude to hire the very best people irrespective of their geographical location.

Building a culture of innovation

– managers at Grunitzky Claude can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Grunitzky Claude in the consumer business. Now Grunitzky Claude can target international markets with far fewer capital restrictions requirements than the existing system.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Grunitzky Claude can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Grunitzky Claude can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Grunitzky Claude in the Leadership & Managing People sector and impact the bottomline of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Grunitzky Claude needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Shortening product life cycle

– it is one of the major threat that Grunitzky Claude is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Grunitzky Claude can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing wage structure of Grunitzky Claude

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Grunitzky Claude.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Grunitzky Claude can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video .

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Grunitzky Claude.

Stagnating economy with rate increase

– Grunitzky Claude can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Environmental challenges

– Grunitzky Claude needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Grunitzky Claude can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

Regulatory challenges

– Grunitzky Claude needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High dependence on third party suppliers

– Grunitzky Claude high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.




Weighted SWOT Analysis of Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012, Video is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Grunitzky Claude needs to make to build a sustainable competitive advantage.



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