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The Christchurch Earthquake and Crusaders Rugby A SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of The Christchurch Earthquake and Crusaders Rugby A


On February 2011, a large earthquake hit Christchurch, New Zealand, causing loss of life. The Crusaders, a major sports franchise headquartered in Christchurch, must plan for the season, given that its facility has been extensively damaged and the season has already commenced. The franchisee board, managers, coaches and players have to deal with this catastrophe and build morale in the community by deciding what to do. The case examines the processes of decision-making and the participative nature of decisions involving players as well as management. The case examines the key role that leadership and character play in contingency and scenario planning.

Authors :: Murray J. Bryant, Brad Evans

Topics :: Leadership & Managing People

Tags :: Leadership, Organizational culture, Risk management, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "The Christchurch Earthquake and Crusaders Rugby A" written by Murray J. Bryant, Brad Evans includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Christchurch Crusaders facing as an external strategic factors. Some of the topics covered in The Christchurch Earthquake and Crusaders Rugby A case study are - Strategic Management Strategies, Leadership, Organizational culture, Risk management and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the The Christchurch Earthquake and Crusaders Rugby A casestudy better are - – there is backlash against globalization, increasing energy prices, customer relationship management is fast transforming because of increasing concerns over data privacy, there is increasing trade war between United States & China, technology disruption, challanges to central banks by blockchain based private currencies, increasing commodity prices, talent flight as more people leaving formal jobs, wage bills are increasing, etc



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Introduction to SWOT Analysis of The Christchurch Earthquake and Crusaders Rugby A


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Christchurch Earthquake and Crusaders Rugby A case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Christchurch Crusaders, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Christchurch Crusaders operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of The Christchurch Earthquake and Crusaders Rugby A can be done for the following purposes –
1. Strategic planning using facts provided in The Christchurch Earthquake and Crusaders Rugby A case study
2. Improving business portfolio management of Christchurch Crusaders
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Christchurch Crusaders




Strengths The Christchurch Earthquake and Crusaders Rugby A | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Christchurch Crusaders in The Christchurch Earthquake and Crusaders Rugby A Harvard Business Review case study are -

Organizational Resilience of Christchurch Crusaders

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Christchurch Crusaders does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Training and development

– Christchurch Crusaders has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in The Christchurch Earthquake and Crusaders Rugby A Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Operational resilience

– The operational resilience strategy in the The Christchurch Earthquake and Crusaders Rugby A Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Analytics focus

– Christchurch Crusaders is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Murray J. Bryant, Brad Evans can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Sustainable margins compare to other players in Leadership & Managing People industry

– The Christchurch Earthquake and Crusaders Rugby A firm has clearly differentiated products in the market place. This has enabled Christchurch Crusaders to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Christchurch Crusaders to invest into research and development (R&D) and innovation.

Low bargaining power of suppliers

– Suppliers of Christchurch Crusaders in the sector have low bargaining power. The Christchurch Earthquake and Crusaders Rugby A has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Christchurch Crusaders to manage not only supply disruptions but also source products at highly competitive prices.

Strong track record of project management

– Christchurch Crusaders is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High switching costs

– The high switching costs that Christchurch Crusaders has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Christchurch Crusaders digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Christchurch Crusaders has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to lead change in Leadership & Managing People field

– Christchurch Crusaders is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Christchurch Crusaders in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Ability to recruit top talent

– Christchurch Crusaders is one of the leading recruiters in the industry. Managers in the The Christchurch Earthquake and Crusaders Rugby A are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

High brand equity

– Christchurch Crusaders has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Christchurch Crusaders to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses The Christchurch Earthquake and Crusaders Rugby A | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of The Christchurch Earthquake and Crusaders Rugby A are -

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study The Christchurch Earthquake and Crusaders Rugby A, in the dynamic environment Christchurch Crusaders has struggled to respond to the nimble upstart competition. Christchurch Crusaders has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Workers concerns about automation

– As automation is fast increasing in the segment, Christchurch Crusaders needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to strategic competitive environment developments

– As The Christchurch Earthquake and Crusaders Rugby A HBR case study mentions - Christchurch Crusaders takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study The Christchurch Earthquake and Crusaders Rugby A, is just above the industry average. Christchurch Crusaders needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Products dominated business model

– Even though Christchurch Crusaders has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - The Christchurch Earthquake and Crusaders Rugby A should strive to include more intangible value offerings along with its core products and services.

Lack of clear differentiation of Christchurch Crusaders products

– To increase the profitability and margins on the products, Christchurch Crusaders needs to provide more differentiated products than what it is currently offering in the marketplace.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Christchurch Crusaders supply chain. Even after few cautionary changes mentioned in the HBR case study - The Christchurch Earthquake and Crusaders Rugby A, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Christchurch Crusaders vulnerable to further global disruptions in South East Asia.

High operating costs

– Compare to the competitors, firm in the HBR case study The Christchurch Earthquake and Crusaders Rugby A has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Christchurch Crusaders 's lucrative customers.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Christchurch Crusaders is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study The Christchurch Earthquake and Crusaders Rugby A can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the The Christchurch Earthquake and Crusaders Rugby A HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Christchurch Crusaders has relatively successful track record of launching new products.

Need for greater diversity

– Christchurch Crusaders has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.




Opportunities The Christchurch Earthquake and Crusaders Rugby A | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study The Christchurch Earthquake and Crusaders Rugby A are -

Building a culture of innovation

– managers at Christchurch Crusaders can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Christchurch Crusaders in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Better consumer reach

– The expansion of the 5G network will help Christchurch Crusaders to increase its market reach. Christchurch Crusaders will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Christchurch Crusaders in the consumer business. Now Christchurch Crusaders can target international markets with far fewer capital restrictions requirements than the existing system.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Christchurch Crusaders can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Christchurch Crusaders can use these opportunities to build new business models that can help the communities that Christchurch Crusaders operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Developing new processes and practices

– Christchurch Crusaders can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Christchurch Crusaders can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Leveraging digital technologies

– Christchurch Crusaders can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Christchurch Crusaders can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, The Christchurch Earthquake and Crusaders Rugby A, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Manufacturing automation

– Christchurch Crusaders can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Christchurch Crusaders to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Christchurch Crusaders can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats The Christchurch Earthquake and Crusaders Rugby A External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study The Christchurch Earthquake and Crusaders Rugby A are -

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Christchurch Crusaders business can come under increasing regulations regarding data privacy, data security, etc.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Christchurch Crusaders can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Shortening product life cycle

– it is one of the major threat that Christchurch Crusaders is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Christchurch Crusaders needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study The Christchurch Earthquake and Crusaders Rugby A, Christchurch Crusaders may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

High dependence on third party suppliers

– Christchurch Crusaders high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Regulatory challenges

– Christchurch Crusaders needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Christchurch Crusaders can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study The Christchurch Earthquake and Crusaders Rugby A .

Consumer confidence and its impact on Christchurch Crusaders demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Christchurch Crusaders in the Leadership & Managing People sector and impact the bottomline of the organization.

Technology acceleration in Forth Industrial Revolution

– Christchurch Crusaders has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Christchurch Crusaders needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Christchurch Crusaders with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Environmental challenges

– Christchurch Crusaders needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Christchurch Crusaders can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.




Weighted SWOT Analysis of The Christchurch Earthquake and Crusaders Rugby A Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Christchurch Earthquake and Crusaders Rugby A needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study The Christchurch Earthquake and Crusaders Rugby A is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study The Christchurch Earthquake and Crusaders Rugby A is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of The Christchurch Earthquake and Crusaders Rugby A is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Christchurch Crusaders needs to make to build a sustainable competitive advantage.



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