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Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Anne Mulcahy: Leading Xerox Through the Perfect Storm (B)


This case is available in only hard copy format (HBP does not have digital distribution rights to the content). As a result, a digital Educator Copy of the case is not available through this web site.Supplements the (A) case.

Authors :: William W. George, Andrew N. McLean

Topics :: Leadership & Managing People

Tags :: Crisis management, Financial management, Government, Leadership, Organizational culture, Strategy, Work-life balance, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Anne Mulcahy: Leading Xerox Through the Perfect Storm (B)" written by William W. George, Andrew N. McLean includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Copy Mulcahy facing as an external strategic factors. Some of the topics covered in Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) case study are - Strategic Management Strategies, Crisis management, Financial management, Government, Leadership, Organizational culture, Strategy, Work-life balance and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) casestudy better are - – central banks are concerned over increasing inflation, increasing household debt because of falling income levels, cloud computing is disrupting traditional business models, banking and financial system is disrupted by Bitcoin and other crypto currencies, challanges to central banks by blockchain based private currencies, competitive advantages are harder to sustain because of technology dispersion, talent flight as more people leaving formal jobs, customer relationship management is fast transforming because of increasing concerns over data privacy, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Anne Mulcahy: Leading Xerox Through the Perfect Storm (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Copy Mulcahy, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Copy Mulcahy operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) can be done for the following purposes –
1. Strategic planning using facts provided in Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) case study
2. Improving business portfolio management of Copy Mulcahy
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Copy Mulcahy




Strengths Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Copy Mulcahy in Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) Harvard Business Review case study are -

Innovation driven organization

– Copy Mulcahy is one of the most innovative firm in sector. Manager in Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Diverse revenue streams

– Copy Mulcahy is present in almost all the verticals within the industry. This has provided firm in Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Ability to lead change in Leadership & Managing People field

– Copy Mulcahy is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Copy Mulcahy in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Effective Research and Development (R&D)

– Copy Mulcahy has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Highly skilled collaborators

– Copy Mulcahy has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Operational resilience

– The operational resilience strategy in the Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Training and development

– Copy Mulcahy has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Copy Mulcahy digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Copy Mulcahy has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Successful track record of launching new products

– Copy Mulcahy has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Copy Mulcahy has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Cross disciplinary teams

– Horizontal connected teams at the Copy Mulcahy are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Analytics focus

– Copy Mulcahy is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by William W. George, Andrew N. McLean can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High switching costs

– The high switching costs that Copy Mulcahy has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.






Weaknesses Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) are -

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Anne Mulcahy: Leading Xerox Through the Perfect Storm (B), it seems that the employees of Copy Mulcahy don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Lack of clear differentiation of Copy Mulcahy products

– To increase the profitability and margins on the products, Copy Mulcahy needs to provide more differentiated products than what it is currently offering in the marketplace.

No frontier risks strategy

– After analyzing the HBR case study Anne Mulcahy: Leading Xerox Through the Perfect Storm (B), it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Interest costs

– Compare to the competition, Copy Mulcahy has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Skills based hiring

– The stress on hiring functional specialists at Copy Mulcahy has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Increasing silos among functional specialists

– The organizational structure of Copy Mulcahy is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Copy Mulcahy needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Copy Mulcahy to focus more on services rather than just following the product oriented approach.

Aligning sales with marketing

– It come across in the case study Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) can leverage the sales team experience to cultivate customer relationships as Copy Mulcahy is planning to shift buying processes online.

High cash cycle compare to competitors

Copy Mulcahy has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Capital Spending Reduction

– Even during the low interest decade, Copy Mulcahy has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Low market penetration in new markets

– Outside its home market of Copy Mulcahy, firm in the HBR case study Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High bargaining power of channel partners

– Because of the regulatory requirements, William W. George, Andrew N. McLean suggests that, Copy Mulcahy is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.




Opportunities Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) are -

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Copy Mulcahy can use these opportunities to build new business models that can help the communities that Copy Mulcahy operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Manufacturing automation

– Copy Mulcahy can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Copy Mulcahy can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Copy Mulcahy can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Copy Mulcahy to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Copy Mulcahy to hire the very best people irrespective of their geographical location.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Copy Mulcahy is facing challenges because of the dominance of functional experts in the organization. Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Loyalty marketing

– Copy Mulcahy has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Creating value in data economy

– The success of analytics program of Copy Mulcahy has opened avenues for new revenue streams for the organization in the industry. This can help Copy Mulcahy to build a more holistic ecosystem as suggested in the Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) case study. Copy Mulcahy can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Copy Mulcahy in the consumer business. Now Copy Mulcahy can target international markets with far fewer capital restrictions requirements than the existing system.

Buying journey improvements

– Copy Mulcahy can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Low interest rates

– Even though inflation is raising its head in most developed economies, Copy Mulcahy can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Learning at scale

– Online learning technologies has now opened space for Copy Mulcahy to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Building a culture of innovation

– managers at Copy Mulcahy can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.




Threats Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) are -

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Copy Mulcahy with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Copy Mulcahy can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Copy Mulcahy business can come under increasing regulations regarding data privacy, data security, etc.

Stagnating economy with rate increase

– Copy Mulcahy can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Copy Mulcahy needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Shortening product life cycle

– it is one of the major threat that Copy Mulcahy is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Copy Mulcahy in the Leadership & Managing People sector and impact the bottomline of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Copy Mulcahy can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) .

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Copy Mulcahy in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Consumer confidence and its impact on Copy Mulcahy demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Copy Mulcahy will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology acceleration in Forth Industrial Revolution

– Copy Mulcahy has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Copy Mulcahy needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Anne Mulcahy: Leading Xerox Through the Perfect Storm (B), Copy Mulcahy may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .




Weighted SWOT Analysis of Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Anne Mulcahy: Leading Xerox Through the Perfect Storm (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Copy Mulcahy needs to make to build a sustainable competitive advantage.



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