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Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics


HCL Technologies Ltd., India's fastest growing IT services company, had radically improved its performance since the announcement of its famous "Employee First, Customer Second" strategy. Although sales, customer and employee satisfaction had significantly increased, HCL still lagged its competitors on overall profitability. With manpower costs accounting for a significant part of the operating cost, HCL responded to the changing competitive environment and redesigned its talent management strategy. The case is set in the dynamic context of the growing competitive environment of talent shortages and increasing wage costs in India where the Talent Acquisition Group (TAG) of HCL is looking to become a true business partner by evolving its service capability to help increase overall profitability. As part of its new strategy, HCL realigns the TAG, implements major change initiatives to align its members and signs up aggressive SLAs with the business stakeholders. With the implementation of a new HRIS system to aid quick decision making, innovative methods of talent acquisition and focused metrics for the function, the HCL TAG pushes the boundaries of what can and should be strategic recruitment.

Authors :: Debolina Dutta, Sushanta Mishra, Matthew J. Manimala

Topics :: Leadership & Managing People

Tags :: Talent management, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics" written by Debolina Dutta, Sushanta Mishra, Matthew J. Manimala includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Hcl Tag facing as an external strategic factors. Some of the topics covered in Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics case study are - Strategic Management Strategies, Talent management and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics casestudy better are - – challanges to central banks by blockchain based private currencies, competitive advantages are harder to sustain because of technology dispersion, increasing household debt because of falling income levels, increasing government debt because of Covid-19 spendings, increasing transportation and logistics costs, banking and financial system is disrupted by Bitcoin and other crypto currencies, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing energy prices, increasing commodity prices, etc



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Introduction to SWOT Analysis of Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Hcl Tag, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Hcl Tag operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics can be done for the following purposes –
1. Strategic planning using facts provided in Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics case study
2. Improving business portfolio management of Hcl Tag
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Hcl Tag




Strengths Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Hcl Tag in Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics Harvard Business Review case study are -

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Hcl Tag digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Hcl Tag has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High brand equity

– Hcl Tag has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Hcl Tag to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Analytics focus

– Hcl Tag is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Debolina Dutta, Sushanta Mishra, Matthew J. Manimala can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Operational resilience

– The operational resilience strategy in the Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Strong track record of project management

– Hcl Tag is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to recruit top talent

– Hcl Tag is one of the leading recruiters in the industry. Managers in the Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Cross disciplinary teams

– Horizontal connected teams at the Hcl Tag are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Training and development

– Hcl Tag has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Learning organization

- Hcl Tag is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Hcl Tag is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to lead change in Leadership & Managing People field

– Hcl Tag is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Hcl Tag in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Diverse revenue streams

– Hcl Tag is present in almost all the verticals within the industry. This has provided firm in Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Highly skilled collaborators

– Hcl Tag has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics are -

Workers concerns about automation

– As automation is fast increasing in the segment, Hcl Tag needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Capital Spending Reduction

– Even during the low interest decade, Hcl Tag has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Need for greater diversity

– Hcl Tag has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics, in the dynamic environment Hcl Tag has struggled to respond to the nimble upstart competition. Hcl Tag has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Hcl Tag is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High bargaining power of channel partners

– Because of the regulatory requirements, Debolina Dutta, Sushanta Mishra, Matthew J. Manimala suggests that, Hcl Tag is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Hcl Tag supply chain. Even after few cautionary changes mentioned in the HBR case study - Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Hcl Tag vulnerable to further global disruptions in South East Asia.

No frontier risks strategy

– After analyzing the HBR case study Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics, it seems that company is thinking about the frontier risks that can impact Leadership & Managing People strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Aligning sales with marketing

– It come across in the case study Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics can leverage the sales team experience to cultivate customer relationships as Hcl Tag is planning to shift buying processes online.

Lack of clear differentiation of Hcl Tag products

– To increase the profitability and margins on the products, Hcl Tag needs to provide more differentiated products than what it is currently offering in the marketplace.

High cash cycle compare to competitors

Hcl Tag has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.




Opportunities Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics are -

Leveraging digital technologies

– Hcl Tag can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Building a culture of innovation

– managers at Hcl Tag can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Developing new processes and practices

– Hcl Tag can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Loyalty marketing

– Hcl Tag has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Hcl Tag to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Learning at scale

– Online learning technologies has now opened space for Hcl Tag to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Hcl Tag in the consumer business. Now Hcl Tag can target international markets with far fewer capital restrictions requirements than the existing system.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Hcl Tag is facing challenges because of the dominance of functional experts in the organization. Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Hcl Tag can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Hcl Tag can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Hcl Tag can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Hcl Tag in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Hcl Tag can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Hcl Tag can use these opportunities to build new business models that can help the communities that Hcl Tag operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.




Threats Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics are -

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Consumer confidence and its impact on Hcl Tag demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Hcl Tag needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Technology acceleration in Forth Industrial Revolution

– Hcl Tag has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Hcl Tag needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Increasing wage structure of Hcl Tag

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Hcl Tag.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Hcl Tag in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Shortening product life cycle

– it is one of the major threat that Hcl Tag is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Hcl Tag in the Leadership & Managing People sector and impact the bottomline of the organization.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Hcl Tag with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Hcl Tag will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Hcl Tag.

Stagnating economy with rate increase

– Hcl Tag can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Hcl Tag business can come under increasing regulations regarding data privacy, data security, etc.




Weighted SWOT Analysis of Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Talent Acquisition Group at HCL Technologies: Improving the Quality of Hire Through Focused Metrics is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Hcl Tag needs to make to build a sustainable competitive advantage.



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