Value Articulation: A Framework for the Strategic Management of Intellectual Property SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Value Articulation: A Framework for the Strategic Management of Intellectual Property

This article introduces a framework that helps to assimilate intellectual propertymanagement activities with the practices of marketing and strategy. With the framework, the management of IP rights is explained within marketing constructs such as the unique selling proposition. The article presents case studies that explore the applicability of the framework in a diversity of industry contexts and firm sizes.

Authors :: James G. Conley, Peter M. Bican, Holger Ernst

Topics :: Leadership & Managing People

Tags :: Business education, Competitive strategy, Intellectual property, Research & development, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Value Articulation: A Framework for the Strategic Management of Intellectual Property" written by James G. Conley, Peter M. Bican, Holger Ernst includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Framework Propertymanagement facing as an external strategic factors. Some of the topics covered in Value Articulation: A Framework for the Strategic Management of Intellectual Property case study are - Strategic Management Strategies, Business education, Competitive strategy, Intellectual property, Research & development and Leadership & Managing People.

Some of the macro environment factors that can be used to understand the Value Articulation: A Framework for the Strategic Management of Intellectual Property casestudy better are - – talent flight as more people leaving formal jobs, banking and financial system is disrupted by Bitcoin and other crypto currencies, there is backlash against globalization, geopolitical disruptions, increasing household debt because of falling income levels, digital marketing is dominated by two big players Facebook and Google, technology disruption, competitive advantages are harder to sustain because of technology dispersion, increasing inequality as vast percentage of new income is going to the top 1%, etc

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Introduction to SWOT Analysis of Value Articulation: A Framework for the Strategic Management of Intellectual Property

SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Value Articulation: A Framework for the Strategic Management of Intellectual Property case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Framework Propertymanagement, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Framework Propertymanagement operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.

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SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix

SWOT analysis of Value Articulation: A Framework for the Strategic Management of Intellectual Property can be done for the following purposes –
1. Strategic planning using facts provided in Value Articulation: A Framework for the Strategic Management of Intellectual Property case study
2. Improving business portfolio management of Framework Propertymanagement
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Framework Propertymanagement

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Strengths Value Articulation: A Framework for the Strategic Management of Intellectual Property | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Framework Propertymanagement in Value Articulation: A Framework for the Strategic Management of Intellectual Property Harvard Business Review case study are -

Diverse revenue streams

– Framework Propertymanagement is present in almost all the verticals within the industry. This has provided firm in Value Articulation: A Framework for the Strategic Management of Intellectual Property case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Organizational Resilience of Framework Propertymanagement

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Framework Propertymanagement does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Operational resilience

– The operational resilience strategy in the Value Articulation: A Framework for the Strategic Management of Intellectual Property Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Effective Research and Development (R&D)

– Framework Propertymanagement has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Value Articulation: A Framework for the Strategic Management of Intellectual Property - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Framework Propertymanagement digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Framework Propertymanagement has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Highly skilled collaborators

– Framework Propertymanagement has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Value Articulation: A Framework for the Strategic Management of Intellectual Property HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Superior customer experience

– The customer experience strategy of Framework Propertymanagement in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Analytics focus

– Framework Propertymanagement is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by James G. Conley, Peter M. Bican, Holger Ernst can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to lead change in Leadership & Managing People field

– Framework Propertymanagement is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Framework Propertymanagement in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Learning organization

- Framework Propertymanagement is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Framework Propertymanagement is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Value Articulation: A Framework for the Strategic Management of Intellectual Property Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Low bargaining power of suppliers

– Suppliers of Framework Propertymanagement in the sector have low bargaining power. Value Articulation: A Framework for the Strategic Management of Intellectual Property has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Framework Propertymanagement to manage not only supply disruptions but also source products at highly competitive prices.

Innovation driven organization

– Framework Propertymanagement is one of the most innovative firm in sector. Manager in Value Articulation: A Framework for the Strategic Management of Intellectual Property Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

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Weaknesses Value Articulation: A Framework for the Strategic Management of Intellectual Property | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Value Articulation: A Framework for the Strategic Management of Intellectual Property are -

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Value Articulation: A Framework for the Strategic Management of Intellectual Property, in the dynamic environment Framework Propertymanagement has struggled to respond to the nimble upstart competition. Framework Propertymanagement has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Low market penetration in new markets

– Outside its home market of Framework Propertymanagement, firm in the HBR case study Value Articulation: A Framework for the Strategic Management of Intellectual Property needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Value Articulation: A Framework for the Strategic Management of Intellectual Property HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Framework Propertymanagement has relatively successful track record of launching new products.

High bargaining power of channel partners

– Because of the regulatory requirements, James G. Conley, Peter M. Bican, Holger Ernst suggests that, Framework Propertymanagement is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Value Articulation: A Framework for the Strategic Management of Intellectual Property, it seems that the employees of Framework Propertymanagement don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Framework Propertymanagement supply chain. Even after few cautionary changes mentioned in the HBR case study - Value Articulation: A Framework for the Strategic Management of Intellectual Property, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Framework Propertymanagement vulnerable to further global disruptions in South East Asia.

Skills based hiring

– The stress on hiring functional specialists at Framework Propertymanagement has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Increasing silos among functional specialists

– The organizational structure of Framework Propertymanagement is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Framework Propertymanagement needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Framework Propertymanagement to focus more on services rather than just following the product oriented approach.

Capital Spending Reduction

– Even during the low interest decade, Framework Propertymanagement has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Aligning sales with marketing

– It come across in the case study Value Articulation: A Framework for the Strategic Management of Intellectual Property that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Value Articulation: A Framework for the Strategic Management of Intellectual Property can leverage the sales team experience to cultivate customer relationships as Framework Propertymanagement is planning to shift buying processes online.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Value Articulation: A Framework for the Strategic Management of Intellectual Property, is just above the industry average. Framework Propertymanagement needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

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Opportunities Value Articulation: A Framework for the Strategic Management of Intellectual Property | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The opportunities highlighted in the Harvard Business Review case study Value Articulation: A Framework for the Strategic Management of Intellectual Property are -

Using analytics as competitive advantage

– Framework Propertymanagement has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Value Articulation: A Framework for the Strategic Management of Intellectual Property - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Framework Propertymanagement to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Leveraging digital technologies

– Framework Propertymanagement can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Framework Propertymanagement can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Framework Propertymanagement can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Creating value in data economy

– The success of analytics program of Framework Propertymanagement has opened avenues for new revenue streams for the organization in the industry. This can help Framework Propertymanagement to build a more holistic ecosystem as suggested in the Value Articulation: A Framework for the Strategic Management of Intellectual Property case study. Framework Propertymanagement can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Buying journey improvements

– Framework Propertymanagement can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Value Articulation: A Framework for the Strategic Management of Intellectual Property suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Framework Propertymanagement can use these opportunities to build new business models that can help the communities that Framework Propertymanagement operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Framework Propertymanagement can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Framework Propertymanagement can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Framework Propertymanagement can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Value Articulation: A Framework for the Strategic Management of Intellectual Property, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Framework Propertymanagement in the consumer business. Now Framework Propertymanagement can target international markets with far fewer capital restrictions requirements than the existing system.

Loyalty marketing

– Framework Propertymanagement has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Manufacturing automation

– Framework Propertymanagement can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Framework Propertymanagement can explore opportunities that can attract volunteers and are consistent with its mission and vision.

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Threats Value Articulation: A Framework for the Strategic Management of Intellectual Property External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The threats mentioned in the HBR case study Value Articulation: A Framework for the Strategic Management of Intellectual Property are -

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Framework Propertymanagement needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

Increasing wage structure of Framework Propertymanagement

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Framework Propertymanagement.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Framework Propertymanagement with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Stagnating economy with rate increase

– Framework Propertymanagement can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Consumer confidence and its impact on Framework Propertymanagement demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Value Articulation: A Framework for the Strategic Management of Intellectual Property, Framework Propertymanagement may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Technology acceleration in Forth Industrial Revolution

– Framework Propertymanagement has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Framework Propertymanagement needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Framework Propertymanagement will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Framework Propertymanagement.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Framework Propertymanagement can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Framework Propertymanagement can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Value Articulation: A Framework for the Strategic Management of Intellectual Property .

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

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Weighted SWOT Analysis of Value Articulation: A Framework for the Strategic Management of Intellectual Property Template, Example

Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Value Articulation: A Framework for the Strategic Management of Intellectual Property needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Value Articulation: A Framework for the Strategic Management of Intellectual Property is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Value Articulation: A Framework for the Strategic Management of Intellectual Property is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Value Articulation: A Framework for the Strategic Management of Intellectual Property is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Framework Propertymanagement needs to make to build a sustainable competitive advantage.

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