Value Articulation: A Framework for the Strategic Management of Intellectual Property SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Value Articulation: A Framework for the Strategic Management of Intellectual Property

This article introduces a framework that helps to assimilate intellectual propertymanagement activities with the practices of marketing and strategy. With the framework, the management of IP rights is explained within marketing constructs such as the unique selling proposition. The article presents case studies that explore the applicability of the framework in a diversity of industry contexts and firm sizes.

Authors :: James G. Conley, Peter M. Bican, Holger Ernst

Topics :: Leadership & Managing People

Tags :: Business education, Competitive strategy, Intellectual property, Research & development, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Value Articulation: A Framework for the Strategic Management of Intellectual Property" written by James G. Conley, Peter M. Bican, Holger Ernst includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Framework Propertymanagement facing as an external strategic factors. Some of the topics covered in Value Articulation: A Framework for the Strategic Management of Intellectual Property case study are - Strategic Management Strategies, Business education, Competitive strategy, Intellectual property, Research & development and Leadership & Managing People.

Some of the macro environment factors that can be used to understand the Value Articulation: A Framework for the Strategic Management of Intellectual Property casestudy better are - – competitive advantages are harder to sustain because of technology dispersion, increasing energy prices, geopolitical disruptions, customer relationship management is fast transforming because of increasing concerns over data privacy, central banks are concerned over increasing inflation, supply chains are disrupted by pandemic , wage bills are increasing, there is backlash against globalization, there is increasing trade war between United States & China, etc

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Introduction to SWOT Analysis of Value Articulation: A Framework for the Strategic Management of Intellectual Property

SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Value Articulation: A Framework for the Strategic Management of Intellectual Property case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Framework Propertymanagement, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Framework Propertymanagement operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.

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SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix

SWOT analysis of Value Articulation: A Framework for the Strategic Management of Intellectual Property can be done for the following purposes –
1. Strategic planning using facts provided in Value Articulation: A Framework for the Strategic Management of Intellectual Property case study
2. Improving business portfolio management of Framework Propertymanagement
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Framework Propertymanagement

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Strengths Value Articulation: A Framework for the Strategic Management of Intellectual Property | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Framework Propertymanagement in Value Articulation: A Framework for the Strategic Management of Intellectual Property Harvard Business Review case study are -

Sustainable margins compare to other players in Leadership & Managing People industry

– Value Articulation: A Framework for the Strategic Management of Intellectual Property firm has clearly differentiated products in the market place. This has enabled Framework Propertymanagement to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped Framework Propertymanagement to invest into research and development (R&D) and innovation.

Highly skilled collaborators

– Framework Propertymanagement has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Value Articulation: A Framework for the Strategic Management of Intellectual Property HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Analytics focus

– Framework Propertymanagement is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by James G. Conley, Peter M. Bican, Holger Ernst can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Superior customer experience

– The customer experience strategy of Framework Propertymanagement in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Operational resilience

– The operational resilience strategy in the Value Articulation: A Framework for the Strategic Management of Intellectual Property Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Training and development

– Framework Propertymanagement has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Value Articulation: A Framework for the Strategic Management of Intellectual Property Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Organizational Resilience of Framework Propertymanagement

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Framework Propertymanagement does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Successful track record of launching new products

– Framework Propertymanagement has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Framework Propertymanagement has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Innovation driven organization

– Framework Propertymanagement is one of the most innovative firm in sector. Manager in Value Articulation: A Framework for the Strategic Management of Intellectual Property Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Strong track record of project management

– Framework Propertymanagement is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Effective Research and Development (R&D)

– Framework Propertymanagement has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Value Articulation: A Framework for the Strategic Management of Intellectual Property - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High brand equity

– Framework Propertymanagement has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Framework Propertymanagement to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

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Weaknesses Value Articulation: A Framework for the Strategic Management of Intellectual Property | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Value Articulation: A Framework for the Strategic Management of Intellectual Property are -

Aligning sales with marketing

– It come across in the case study Value Articulation: A Framework for the Strategic Management of Intellectual Property that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Value Articulation: A Framework for the Strategic Management of Intellectual Property can leverage the sales team experience to cultivate customer relationships as Framework Propertymanagement is planning to shift buying processes online.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Framework Propertymanagement supply chain. Even after few cautionary changes mentioned in the HBR case study - Value Articulation: A Framework for the Strategic Management of Intellectual Property, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Framework Propertymanagement vulnerable to further global disruptions in South East Asia.

High bargaining power of channel partners

– Because of the regulatory requirements, James G. Conley, Peter M. Bican, Holger Ernst suggests that, Framework Propertymanagement is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High operating costs

– Compare to the competitors, firm in the HBR case study Value Articulation: A Framework for the Strategic Management of Intellectual Property has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Framework Propertymanagement 's lucrative customers.

Products dominated business model

– Even though Framework Propertymanagement has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Value Articulation: A Framework for the Strategic Management of Intellectual Property should strive to include more intangible value offerings along with its core products and services.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Value Articulation: A Framework for the Strategic Management of Intellectual Property, is just above the industry average. Framework Propertymanagement needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Need for greater diversity

– Framework Propertymanagement has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Value Articulation: A Framework for the Strategic Management of Intellectual Property HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Framework Propertymanagement has relatively successful track record of launching new products.

Slow decision making process

– As mentioned earlier in the report, Framework Propertymanagement has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Framework Propertymanagement even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Low market penetration in new markets

– Outside its home market of Framework Propertymanagement, firm in the HBR case study Value Articulation: A Framework for the Strategic Management of Intellectual Property needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Lack of clear differentiation of Framework Propertymanagement products

– To increase the profitability and margins on the products, Framework Propertymanagement needs to provide more differentiated products than what it is currently offering in the marketplace.

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Opportunities Value Articulation: A Framework for the Strategic Management of Intellectual Property | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The opportunities highlighted in the Harvard Business Review case study Value Articulation: A Framework for the Strategic Management of Intellectual Property are -

Building a culture of innovation

– managers at Framework Propertymanagement can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Framework Propertymanagement to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Framework Propertymanagement to hire the very best people irrespective of their geographical location.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Framework Propertymanagement in the consumer business. Now Framework Propertymanagement can target international markets with far fewer capital restrictions requirements than the existing system.

Better consumer reach

– The expansion of the 5G network will help Framework Propertymanagement to increase its market reach. Framework Propertymanagement will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Creating value in data economy

– The success of analytics program of Framework Propertymanagement has opened avenues for new revenue streams for the organization in the industry. This can help Framework Propertymanagement to build a more holistic ecosystem as suggested in the Value Articulation: A Framework for the Strategic Management of Intellectual Property case study. Framework Propertymanagement can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Framework Propertymanagement can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Manufacturing automation

– Framework Propertymanagement can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Framework Propertymanagement can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Value Articulation: A Framework for the Strategic Management of Intellectual Property, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Framework Propertymanagement can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Learning at scale

– Online learning technologies has now opened space for Framework Propertymanagement to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Framework Propertymanagement is facing challenges because of the dominance of functional experts in the organization. Value Articulation: A Framework for the Strategic Management of Intellectual Property case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Developing new processes and practices

– Framework Propertymanagement can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Framework Propertymanagement can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

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Threats Value Articulation: A Framework for the Strategic Management of Intellectual Property External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The threats mentioned in the HBR case study Value Articulation: A Framework for the Strategic Management of Intellectual Property are -

Consumer confidence and its impact on Framework Propertymanagement demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Increasing wage structure of Framework Propertymanagement

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Framework Propertymanagement.

Shortening product life cycle

– it is one of the major threat that Framework Propertymanagement is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Framework Propertymanagement can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Framework Propertymanagement can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Value Articulation: A Framework for the Strategic Management of Intellectual Property .

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Framework Propertymanagement business can come under increasing regulations regarding data privacy, data security, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Framework Propertymanagement with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Framework Propertymanagement will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology acceleration in Forth Industrial Revolution

– Framework Propertymanagement has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Framework Propertymanagement needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High dependence on third party suppliers

– Framework Propertymanagement high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Regulatory challenges

– Framework Propertymanagement needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Framework Propertymanagement.

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Weighted SWOT Analysis of Value Articulation: A Framework for the Strategic Management of Intellectual Property Template, Example

Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Value Articulation: A Framework for the Strategic Management of Intellectual Property needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Value Articulation: A Framework for the Strategic Management of Intellectual Property is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Value Articulation: A Framework for the Strategic Management of Intellectual Property is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Value Articulation: A Framework for the Strategic Management of Intellectual Property is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Framework Propertymanagement needs to make to build a sustainable competitive advantage.

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