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Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006


Anne Mulcahy describes the challenges she faced at Xerox during her last visit to HBS.

Authors :: William W. George, Andrew N. McLean

Topics :: Leadership & Managing People

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006" written by William W. George, Andrew N. McLean includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Mulcahy Anne facing as an external strategic factors. Some of the topics covered in Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 case study are - Strategic Management Strategies, and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 casestudy better are - – increasing energy prices, supply chains are disrupted by pandemic , increasing commodity prices, central banks are concerned over increasing inflation, geopolitical disruptions, increasing household debt because of falling income levels, increasing government debt because of Covid-19 spendings, there is backlash against globalization, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc



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Introduction to SWOT Analysis of Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Mulcahy Anne, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Mulcahy Anne operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 can be done for the following purposes –
1. Strategic planning using facts provided in Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 case study
2. Improving business portfolio management of Mulcahy Anne
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Mulcahy Anne




Strengths Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Mulcahy Anne in Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 Harvard Business Review case study are -

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Mulcahy Anne digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Mulcahy Anne has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to recruit top talent

– Mulcahy Anne is one of the leading recruiters in the industry. Managers in the Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

High brand equity

– Mulcahy Anne has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Mulcahy Anne to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Training and development

– Mulcahy Anne has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Operational resilience

– The operational resilience strategy in the Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Innovation driven organization

– Mulcahy Anne is one of the most innovative firm in sector. Manager in Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Strong track record of project management

– Mulcahy Anne is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Highly skilled collaborators

– Mulcahy Anne has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Superior customer experience

– The customer experience strategy of Mulcahy Anne in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Cross disciplinary teams

– Horizontal connected teams at the Mulcahy Anne are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Analytics focus

– Mulcahy Anne is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by William W. George, Andrew N. McLean can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to lead change in Leadership & Managing People field

– Mulcahy Anne is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Mulcahy Anne in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.






Weaknesses Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 are -

Slow to strategic competitive environment developments

– As Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 HBR case study mentions - Mulcahy Anne takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Skills based hiring

– The stress on hiring functional specialists at Mulcahy Anne has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006, it seems that the employees of Mulcahy Anne don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Workers concerns about automation

– As automation is fast increasing in the segment, Mulcahy Anne needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Products dominated business model

– Even though Mulcahy Anne has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 should strive to include more intangible value offerings along with its core products and services.

High bargaining power of channel partners

– Because of the regulatory requirements, William W. George, Andrew N. McLean suggests that, Mulcahy Anne is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Increasing silos among functional specialists

– The organizational structure of Mulcahy Anne is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Mulcahy Anne needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Mulcahy Anne to focus more on services rather than just following the product oriented approach.

Slow decision making process

– As mentioned earlier in the report, Mulcahy Anne has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Mulcahy Anne even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Capital Spending Reduction

– Even during the low interest decade, Mulcahy Anne has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High cash cycle compare to competitors

Mulcahy Anne has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Mulcahy Anne has relatively successful track record of launching new products.




Opportunities Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 are -

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Mulcahy Anne to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Mulcahy Anne to hire the very best people irrespective of their geographical location.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Mulcahy Anne can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Building a culture of innovation

– managers at Mulcahy Anne can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.

Learning at scale

– Online learning technologies has now opened space for Mulcahy Anne to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Manufacturing automation

– Mulcahy Anne can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Mulcahy Anne can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Buying journey improvements

– Mulcahy Anne can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Mulcahy Anne can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Mulcahy Anne can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Creating value in data economy

– The success of analytics program of Mulcahy Anne has opened avenues for new revenue streams for the organization in the industry. This can help Mulcahy Anne to build a more holistic ecosystem as suggested in the Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 case study. Mulcahy Anne can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Leveraging digital technologies

– Mulcahy Anne can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Better consumer reach

– The expansion of the 5G network will help Mulcahy Anne to increase its market reach. Mulcahy Anne will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Mulcahy Anne can use these opportunities to build new business models that can help the communities that Mulcahy Anne operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Mulcahy Anne in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.




Threats Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 are -

Environmental challenges

– Mulcahy Anne needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Mulcahy Anne can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.

High dependence on third party suppliers

– Mulcahy Anne high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Regulatory challenges

– Mulcahy Anne needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Mulcahy Anne can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 .

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Mulcahy Anne can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Mulcahy Anne with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Consumer confidence and its impact on Mulcahy Anne demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Stagnating economy with rate increase

– Mulcahy Anne can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006, Mulcahy Anne may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Mulcahy Anne will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Mulcahy Anne in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Shortening product life cycle

– it is one of the major threat that Mulcahy Anne is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.




Weighted SWOT Analysis of Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Xerox Corporation: Anne Mulcahy, Chairman & Ceo, Leadership & Corporate Accountability class, January 19, 2006 is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Mulcahy Anne needs to make to build a sustainable competitive advantage.



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