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Global Leadership Success Through Emotional and Cultural Intelligences SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Global Leadership Success Through Emotional and Cultural Intelligences


Culturally attuned and emotionally sensitive global leaders need to be developed: leaders who can respond to the particular foreign environments of different countries and different interpersonal work situations. Two emerging constructs are especially relevant to the development of successful global leaders: cultural and emotional intelligences. When considered under the traditional view of intelligence as measured by IQ, cultural and emotional intelligences provide a framework for better understanding cross-cultural leadership and help clarify possible adaptations to leadership development programs of multinational firms. Posits that emotional intelligence, analytical intelligence, and leadership behaviors are moderated by cultural intelligence in the formation of global leadership success.

Authors :: Ilan Alon, Alon Ilan, James M. Higgins

Topics :: Leadership & Managing People

Tags :: International business, Leadership development, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Global Leadership Success Through Emotional and Cultural Intelligences" written by Ilan Alon, Alon Ilan, James M. Higgins includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Intelligences Emotional facing as an external strategic factors. Some of the topics covered in Global Leadership Success Through Emotional and Cultural Intelligences case study are - Strategic Management Strategies, International business, Leadership development and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the Global Leadership Success Through Emotional and Cultural Intelligences casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, supply chains are disrupted by pandemic , increasing government debt because of Covid-19 spendings, customer relationship management is fast transforming because of increasing concerns over data privacy, there is backlash against globalization, cloud computing is disrupting traditional business models, increasing transportation and logistics costs, banking and financial system is disrupted by Bitcoin and other crypto currencies, technology disruption, etc



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Introduction to SWOT Analysis of Global Leadership Success Through Emotional and Cultural Intelligences


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Global Leadership Success Through Emotional and Cultural Intelligences case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Intelligences Emotional, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Intelligences Emotional operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Global Leadership Success Through Emotional and Cultural Intelligences can be done for the following purposes –
1. Strategic planning using facts provided in Global Leadership Success Through Emotional and Cultural Intelligences case study
2. Improving business portfolio management of Intelligences Emotional
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Intelligences Emotional




Strengths Global Leadership Success Through Emotional and Cultural Intelligences | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Intelligences Emotional in Global Leadership Success Through Emotional and Cultural Intelligences Harvard Business Review case study are -

Highly skilled collaborators

– Intelligences Emotional has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Global Leadership Success Through Emotional and Cultural Intelligences HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Operational resilience

– The operational resilience strategy in the Global Leadership Success Through Emotional and Cultural Intelligences Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Strong track record of project management

– Intelligences Emotional is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Analytics focus

– Intelligences Emotional is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Ilan Alon, Alon Ilan, James M. Higgins can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Diverse revenue streams

– Intelligences Emotional is present in almost all the verticals within the industry. This has provided firm in Global Leadership Success Through Emotional and Cultural Intelligences case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High brand equity

– Intelligences Emotional has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Intelligences Emotional to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Successful track record of launching new products

– Intelligences Emotional has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Intelligences Emotional has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Effective Research and Development (R&D)

– Intelligences Emotional has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Global Leadership Success Through Emotional and Cultural Intelligences - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to recruit top talent

– Intelligences Emotional is one of the leading recruiters in the industry. Managers in the Global Leadership Success Through Emotional and Cultural Intelligences are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Low bargaining power of suppliers

– Suppliers of Intelligences Emotional in the sector have low bargaining power. Global Leadership Success Through Emotional and Cultural Intelligences has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Intelligences Emotional to manage not only supply disruptions but also source products at highly competitive prices.

Organizational Resilience of Intelligences Emotional

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Intelligences Emotional does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Training and development

– Intelligences Emotional has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Global Leadership Success Through Emotional and Cultural Intelligences Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.






Weaknesses Global Leadership Success Through Emotional and Cultural Intelligences | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Global Leadership Success Through Emotional and Cultural Intelligences are -

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Global Leadership Success Through Emotional and Cultural Intelligences HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Intelligences Emotional has relatively successful track record of launching new products.

High cash cycle compare to competitors

Intelligences Emotional has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Increasing silos among functional specialists

– The organizational structure of Intelligences Emotional is dominated by functional specialists. It is not different from other players in the Leadership & Managing People segment. Intelligences Emotional needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Intelligences Emotional to focus more on services rather than just following the product oriented approach.

Low market penetration in new markets

– Outside its home market of Intelligences Emotional, firm in the HBR case study Global Leadership Success Through Emotional and Cultural Intelligences needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Products dominated business model

– Even though Intelligences Emotional has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Global Leadership Success Through Emotional and Cultural Intelligences should strive to include more intangible value offerings along with its core products and services.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Global Leadership Success Through Emotional and Cultural Intelligences, in the dynamic environment Intelligences Emotional has struggled to respond to the nimble upstart competition. Intelligences Emotional has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Aligning sales with marketing

– It come across in the case study Global Leadership Success Through Emotional and Cultural Intelligences that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Global Leadership Success Through Emotional and Cultural Intelligences can leverage the sales team experience to cultivate customer relationships as Intelligences Emotional is planning to shift buying processes online.

Slow decision making process

– As mentioned earlier in the report, Intelligences Emotional has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Intelligences Emotional even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Interest costs

– Compare to the competition, Intelligences Emotional has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Capital Spending Reduction

– Even during the low interest decade, Intelligences Emotional has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Global Leadership Success Through Emotional and Cultural Intelligences, it seems that the employees of Intelligences Emotional don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.




Opportunities Global Leadership Success Through Emotional and Cultural Intelligences | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Global Leadership Success Through Emotional and Cultural Intelligences are -

Better consumer reach

– The expansion of the 5G network will help Intelligences Emotional to increase its market reach. Intelligences Emotional will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Low interest rates

– Even though inflation is raising its head in most developed economies, Intelligences Emotional can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Buying journey improvements

– Intelligences Emotional can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Global Leadership Success Through Emotional and Cultural Intelligences suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Intelligences Emotional can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Intelligences Emotional to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Intelligences Emotional to hire the very best people irrespective of their geographical location.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Intelligences Emotional can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Intelligences Emotional can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Intelligences Emotional can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Intelligences Emotional to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Leveraging digital technologies

– Intelligences Emotional can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Developing new processes and practices

– Intelligences Emotional can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Intelligences Emotional can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Global Leadership Success Through Emotional and Cultural Intelligences, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Intelligences Emotional can use these opportunities to build new business models that can help the communities that Intelligences Emotional operates in. Secondly it can use opportunities from government spending in Leadership & Managing People sector.

Using analytics as competitive advantage

– Intelligences Emotional has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Global Leadership Success Through Emotional and Cultural Intelligences - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Intelligences Emotional to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.




Threats Global Leadership Success Through Emotional and Cultural Intelligences External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Global Leadership Success Through Emotional and Cultural Intelligences are -

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Intelligences Emotional needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.

High dependence on third party suppliers

– Intelligences Emotional high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Increasing wage structure of Intelligences Emotional

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Intelligences Emotional.

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Intelligences Emotional can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology acceleration in Forth Industrial Revolution

– Intelligences Emotional has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Intelligences Emotional needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Intelligences Emotional can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Global Leadership Success Through Emotional and Cultural Intelligences .

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Stagnating economy with rate increase

– Intelligences Emotional can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Regulatory challenges

– Intelligences Emotional needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Intelligences Emotional will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Global Leadership Success Through Emotional and Cultural Intelligences, Intelligences Emotional may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Shortening product life cycle

– it is one of the major threat that Intelligences Emotional is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Consumer confidence and its impact on Intelligences Emotional demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.




Weighted SWOT Analysis of Global Leadership Success Through Emotional and Cultural Intelligences Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Global Leadership Success Through Emotional and Cultural Intelligences needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Global Leadership Success Through Emotional and Cultural Intelligences is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Global Leadership Success Through Emotional and Cultural Intelligences is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Global Leadership Success Through Emotional and Cultural Intelligences is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Intelligences Emotional needs to make to build a sustainable competitive advantage.



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