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MSPL Limited: CSR and Sustainability in Mining SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of MSPL Limited: CSR and Sustainability in Mining


MSPL Limited was an iron ore mining and processing company in India. Owned by the Baldota Group, it also had interests in shipping, pelleting, and wind energy. In January 2012, MSPL's businesses and operations were headed by Narendrakumar A. Baldota and his two sons. MSPL's main source of revenue, the Vyasankere Iron Ore Mine (VIOM), was one of the largest iron ore mines in the private sector in India. MSPL had been progressive and proactive in its approach to sustainability and corporate social responsibility (CSR). Many of its initiatives predated government legislation related to environmental, employee, and community issues. MSPL's policies towards environmental issues and local communities had been driven by the beliefs and vision of its founder and chairman, Baldota's father. Baldota expanded MSPL's initiatives related to the environment, employees, and communities. The case deals with the choices and decisions that Baldota had made regarding the numerous CSR and sustainability initiatives undertaken by the organization. Were there other initiatives that MSPL should have undertaken? Was it even necessary for the company to carry out CSR activities in the local communities?

Authors :: Amit Gupta, Amita Joseph

Topics :: Leadership & Managing People

Tags :: Organizational culture, Strategy, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "MSPL Limited: CSR and Sustainability in Mining" written by Amit Gupta, Amita Joseph includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Baldota Mspl facing as an external strategic factors. Some of the topics covered in MSPL Limited: CSR and Sustainability in Mining case study are - Strategic Management Strategies, Organizational culture, Strategy and Leadership & Managing People.


Some of the macro environment factors that can be used to understand the MSPL Limited: CSR and Sustainability in Mining casestudy better are - – cloud computing is disrupting traditional business models, there is backlash against globalization, challanges to central banks by blockchain based private currencies, increasing inequality as vast percentage of new income is going to the top 1%, increasing household debt because of falling income levels, supply chains are disrupted by pandemic , increasing energy prices, central banks are concerned over increasing inflation, increasing government debt because of Covid-19 spendings, etc



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Introduction to SWOT Analysis of MSPL Limited: CSR and Sustainability in Mining


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in MSPL Limited: CSR and Sustainability in Mining case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Baldota Mspl, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Baldota Mspl operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of MSPL Limited: CSR and Sustainability in Mining can be done for the following purposes –
1. Strategic planning using facts provided in MSPL Limited: CSR and Sustainability in Mining case study
2. Improving business portfolio management of Baldota Mspl
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Baldota Mspl




Strengths MSPL Limited: CSR and Sustainability in Mining | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Baldota Mspl in MSPL Limited: CSR and Sustainability in Mining Harvard Business Review case study are -

Training and development

– Baldota Mspl has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in MSPL Limited: CSR and Sustainability in Mining Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Strong track record of project management

– Baldota Mspl is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Learning organization

- Baldota Mspl is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Baldota Mspl is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in MSPL Limited: CSR and Sustainability in Mining Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Organizational Resilience of Baldota Mspl

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Baldota Mspl does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Diverse revenue streams

– Baldota Mspl is present in almost all the verticals within the industry. This has provided firm in MSPL Limited: CSR and Sustainability in Mining case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Successful track record of launching new products

– Baldota Mspl has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Baldota Mspl has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Effective Research and Development (R&D)

– Baldota Mspl has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study MSPL Limited: CSR and Sustainability in Mining - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Highly skilled collaborators

– Baldota Mspl has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in MSPL Limited: CSR and Sustainability in Mining HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to recruit top talent

– Baldota Mspl is one of the leading recruiters in the industry. Managers in the MSPL Limited: CSR and Sustainability in Mining are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Digital Transformation in Leadership & Managing People segment

- digital transformation varies from industry to industry. For Baldota Mspl digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Baldota Mspl has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Analytics focus

– Baldota Mspl is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Amit Gupta, Amita Joseph can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Operational resilience

– The operational resilience strategy in the MSPL Limited: CSR and Sustainability in Mining Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.






Weaknesses MSPL Limited: CSR and Sustainability in Mining | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of MSPL Limited: CSR and Sustainability in Mining are -

High operating costs

– Compare to the competitors, firm in the HBR case study MSPL Limited: CSR and Sustainability in Mining has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Baldota Mspl 's lucrative customers.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study MSPL Limited: CSR and Sustainability in Mining, is just above the industry average. Baldota Mspl needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Aligning sales with marketing

– It come across in the case study MSPL Limited: CSR and Sustainability in Mining that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case MSPL Limited: CSR and Sustainability in Mining can leverage the sales team experience to cultivate customer relationships as Baldota Mspl is planning to shift buying processes online.

Workers concerns about automation

– As automation is fast increasing in the segment, Baldota Mspl needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Skills based hiring

– The stress on hiring functional specialists at Baldota Mspl has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Baldota Mspl is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study MSPL Limited: CSR and Sustainability in Mining can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Capital Spending Reduction

– Even during the low interest decade, Baldota Mspl has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Lack of clear differentiation of Baldota Mspl products

– To increase the profitability and margins on the products, Baldota Mspl needs to provide more differentiated products than what it is currently offering in the marketplace.

Products dominated business model

– Even though Baldota Mspl has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - MSPL Limited: CSR and Sustainability in Mining should strive to include more intangible value offerings along with its core products and services.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study MSPL Limited: CSR and Sustainability in Mining, it seems that the employees of Baldota Mspl don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Low market penetration in new markets

– Outside its home market of Baldota Mspl, firm in the HBR case study MSPL Limited: CSR and Sustainability in Mining needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.




Opportunities MSPL Limited: CSR and Sustainability in Mining | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study MSPL Limited: CSR and Sustainability in Mining are -

Low interest rates

– Even though inflation is raising its head in most developed economies, Baldota Mspl can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Baldota Mspl is facing challenges because of the dominance of functional experts in the organization. MSPL Limited: CSR and Sustainability in Mining case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Baldota Mspl in the consumer business. Now Baldota Mspl can target international markets with far fewer capital restrictions requirements than the existing system.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Baldota Mspl can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, MSPL Limited: CSR and Sustainability in Mining, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Creating value in data economy

– The success of analytics program of Baldota Mspl has opened avenues for new revenue streams for the organization in the industry. This can help Baldota Mspl to build a more holistic ecosystem as suggested in the MSPL Limited: CSR and Sustainability in Mining case study. Baldota Mspl can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Leadership & Managing People industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Baldota Mspl can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Baldota Mspl can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. Baldota Mspl can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Baldota Mspl can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Manufacturing automation

– Baldota Mspl can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Leveraging digital technologies

– Baldota Mspl can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Baldota Mspl in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Leadership & Managing People segment, and it will provide faster access to the consumers.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Baldota Mspl can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Building a culture of innovation

– managers at Baldota Mspl can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.




Threats MSPL Limited: CSR and Sustainability in Mining External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study MSPL Limited: CSR and Sustainability in Mining are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Baldota Mspl in the Leadership & Managing People sector and impact the bottomline of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study MSPL Limited: CSR and Sustainability in Mining, Baldota Mspl may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Leadership & Managing People .

Easy access to finance

– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Baldota Mspl can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology acceleration in Forth Industrial Revolution

– Baldota Mspl has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, Baldota Mspl needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Regulatory challenges

– Baldota Mspl needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Leadership & Managing People industry regulations.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Baldota Mspl in the Leadership & Managing People industry. The Leadership & Managing People industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Shortening product life cycle

– it is one of the major threat that Baldota Mspl is facing in Leadership & Managing People sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Consumer confidence and its impact on Baldota Mspl demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Baldota Mspl will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing wage structure of Baldota Mspl

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Baldota Mspl.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Baldota Mspl can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study MSPL Limited: CSR and Sustainability in Mining .




Weighted SWOT Analysis of MSPL Limited: CSR and Sustainability in Mining Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study MSPL Limited: CSR and Sustainability in Mining needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study MSPL Limited: CSR and Sustainability in Mining is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study MSPL Limited: CSR and Sustainability in Mining is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of MSPL Limited: CSR and Sustainability in Mining is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Baldota Mspl needs to make to build a sustainable competitive advantage.



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