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Map Boga Adiperkasa (MAPB) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Map Boga Adiperkasa (Indonesia)


Based on various researches at Oak Spring University , Map Boga Adiperkasa is operating in a macro-environment that has been destablized by – technology disruption, customer relationship management is fast transforming because of increasing concerns over data privacy, cloud computing is disrupting traditional business models, increasing household debt because of falling income levels, challanges to central banks by blockchain based private currencies, increasing inequality as vast percentage of new income is going to the top 1%, there is increasing trade war between United States & China, increasing government debt because of Covid-19 spendings, geopolitical disruptions, etc



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Introduction to SWOT Analysis of Map Boga Adiperkasa


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Map Boga Adiperkasa can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Map Boga Adiperkasa, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Map Boga Adiperkasa operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Map Boga Adiperkasa can be done for the following purposes –
1. Strategic planning of Map Boga Adiperkasa
2. Improving business portfolio management of Map Boga Adiperkasa
3. Assessing feasibility of the new initiative in Indonesia
4. Making a Restaurants sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Map Boga Adiperkasa




Strengths of Map Boga Adiperkasa | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Map Boga Adiperkasa are -

Innovation driven organization

– Map Boga Adiperkasa is one of the most innovative firm in Restaurants sector.

Training and development

– Map Boga Adiperkasa has one of the best training and development program in Services industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Analytics focus

– Map Boga Adiperkasa is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Restaurants industry. The technology infrastructure of Indonesia is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Sustainable margins compare to other players in Restaurants industry

– Map Boga Adiperkasa has clearly differentiated products in the market place. This has enabled Map Boga Adiperkasa to fetch slight price premium compare to the competitors in the Restaurants industry. The sustainable margins have also helped Map Boga Adiperkasa to invest into research and development (R&D) and innovation.

Effective Research and Development (R&D)

– Map Boga Adiperkasa has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Map Boga Adiperkasa staying ahead in the Restaurants industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Low bargaining power of suppliers

– Suppliers of Map Boga Adiperkasa in the Services sector have low bargaining power. Map Boga Adiperkasa has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Map Boga Adiperkasa to manage not only supply disruptions but also source products at highly competitive prices.

Organizational Resilience of Map Boga Adiperkasa

– The covid-19 pandemic has put organizational resilience at the centre of everthing Map Boga Adiperkasa does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Operational resilience

– The operational resilience strategy of Map Boga Adiperkasa comprises – understanding the underlying the factors in the Restaurants industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Ability to recruit top talent

– Map Boga Adiperkasa is one of the leading players in the Restaurants industry in Indonesia. It is in a position to attract the best talent available in Indonesia. The firm has a robust talent identification program that helps in identifying the brightest.

High brand equity

– Map Boga Adiperkasa has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Map Boga Adiperkasa to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Superior customer experience

– The customer experience strategy of Map Boga Adiperkasa in Restaurants industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High switching costs

– The high switching costs that Map Boga Adiperkasa has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.



02468Industri Dan Perdagangan Apexindo Pratama Duta Hero Supermarket Bank Qnb Indonesia Graha Layar Prima Map Boga Adiperkasa
Net Promoter Score



Weaknesses of Map Boga Adiperkasa | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Map Boga Adiperkasa are -

Workers concerns about automation

– As automation is fast increasing in the Restaurants industry, Map Boga Adiperkasa needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Interest costs

– Compare to the competition, Map Boga Adiperkasa has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Slow decision making process

– As mentioned earlier in the report, Map Boga Adiperkasa has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Restaurants industry over the last five years. Map Boga Adiperkasa even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Employees’ less understanding of Map Boga Adiperkasa strategy

– From the outside it seems that the employees of Map Boga Adiperkasa don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High dependence on Map Boga Adiperkasa ‘s star products

– The top 2 products and services of Map Boga Adiperkasa still accounts for major business revenue. This dependence on star products in Restaurants industry has resulted into insufficient focus on developing new products, even though Map Boga Adiperkasa has relatively successful track record of launching new products.

Skills based hiring in Restaurants industry

– The stress on hiring functional specialists at Map Boga Adiperkasa has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Map Boga Adiperkasa supply chain. Even after few cautionary changes, Map Boga Adiperkasa is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Map Boga Adiperkasa vulnerable to further global disruptions in South East Asia.

Need for greater diversity

– Map Boga Adiperkasa has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Compensation and incentives

– The revenue per employee of Map Boga Adiperkasa is just above the Restaurants industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High bargaining power of channel partners in Restaurants industry

– because of the regulatory requirements in Indonesia, Map Boga Adiperkasa is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Restaurants industry.

Low market penetration in new markets

– Outside its home market of Indonesia, Map Boga Adiperkasa needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.




Map Boga Adiperkasa Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Map Boga Adiperkasa are -

Lowering marketing communication costs

– 5G expansion will open new opportunities for Map Boga Adiperkasa in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Restaurants industry, and it will provide faster access to the consumers.

Using analytics as competitive advantage

– Map Boga Adiperkasa has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Restaurants sector. This continuous investment in analytics has enabled Map Boga Adiperkasa to build a competitive advantage using analytics. The analytics driven competitive advantage can help Map Boga Adiperkasa to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Creating value in data economy

– The success of analytics program of Map Boga Adiperkasa has opened avenues for new revenue streams for the organization in Restaurants industry. This can help Map Boga Adiperkasa to build a more holistic ecosystem for Map Boga Adiperkasa products in the Restaurants industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Map Boga Adiperkasa can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Manufacturing automation

– Map Boga Adiperkasa can use the latest technology developments to improve its manufacturing and designing process in Restaurants sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Leveraging digital technologies

– Map Boga Adiperkasa can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Developing new processes and practices

– Map Boga Adiperkasa can develop new processes and procedures in Restaurants industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Map Boga Adiperkasa is facing challenges because of the dominance of functional experts in the organization. Map Boga Adiperkasa can utilize new technology in the field of Restaurants industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Map Boga Adiperkasa can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Map Boga Adiperkasa to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Map Boga Adiperkasa to hire the very best people irrespective of their geographical location.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Map Boga Adiperkasa to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Map Boga Adiperkasa can use these opportunities to build new business models that can help the communities that Map Boga Adiperkasa operates in. Secondly it can use opportunities from government spending in Restaurants sector.

Building a culture of innovation

– managers at Map Boga Adiperkasa can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Restaurants industry.




Threats Map Boga Adiperkasa External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Map Boga Adiperkasa are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Map Boga Adiperkasa can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Map Boga Adiperkasa prominent markets.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Map Boga Adiperkasa in the Restaurants sector and impact the bottomline of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Map Boga Adiperkasa.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Map Boga Adiperkasa may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Restaurants sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Map Boga Adiperkasa will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Easy access to finance

– Easy access to finance in Restaurants industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Map Boga Adiperkasa can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High dependence on third party suppliers

– Map Boga Adiperkasa high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Restaurants industry are lowering. It can presents Map Boga Adiperkasa with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Restaurants sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Map Boga Adiperkasa needs to understand the core reasons impacting the Restaurants industry. This will help it in building a better workplace.

Consumer confidence and its impact on Map Boga Adiperkasa demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Restaurants industry and other sectors.

Environmental challenges

– Map Boga Adiperkasa needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Map Boga Adiperkasa can take advantage of this fund but it will also bring new competitors in the Restaurants industry.

Technology acceleration in Forth Industrial Revolution

– Map Boga Adiperkasa has witnessed rapid integration of technology during Covid-19 in the Restaurants industry. As one of the leading players in the industry, Map Boga Adiperkasa needs to keep up with the evolution of technology in the Restaurants sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.




Weighted SWOT Analysis of Map Boga Adiperkasa Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Map Boga Adiperkasa needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Map Boga Adiperkasa is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Map Boga Adiperkasa is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Map Boga Adiperkasa to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Map Boga Adiperkasa needs to make to build a sustainable competitive advantage.



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