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Tsukiji Uoichiba (8039) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Tsukiji Uoichiba (Japan)


Based on various researches at Oak Spring University , Tsukiji Uoichiba is operating in a macro-environment that has been destablized by – digital marketing is dominated by two big players Facebook and Google, increasing government debt because of Covid-19 spendings, customer relationship management is fast transforming because of increasing concerns over data privacy, supply chains are disrupted by pandemic , increasing inequality as vast percentage of new income is going to the top 1%, geopolitical disruptions, increasing transportation and logistics costs, cloud computing is disrupting traditional business models, technology disruption, etc



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Introduction to SWOT Analysis of Tsukiji Uoichiba


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Tsukiji Uoichiba can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Tsukiji Uoichiba, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Tsukiji Uoichiba operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Tsukiji Uoichiba can be done for the following purposes –
1. Strategic planning of Tsukiji Uoichiba
2. Improving business portfolio management of Tsukiji Uoichiba
3. Assessing feasibility of the new initiative in Japan
4. Making a Food Processing sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Tsukiji Uoichiba




Strengths of Tsukiji Uoichiba | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Tsukiji Uoichiba are -

High brand equity

– Tsukiji Uoichiba has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Tsukiji Uoichiba to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Training and development

– Tsukiji Uoichiba has one of the best training and development program in Consumer/Non-Cyclical industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Low bargaining power of suppliers

– Suppliers of Tsukiji Uoichiba in the Consumer/Non-Cyclical sector have low bargaining power. Tsukiji Uoichiba has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Tsukiji Uoichiba to manage not only supply disruptions but also source products at highly competitive prices.

Effective Research and Development (R&D)

– Tsukiji Uoichiba has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Tsukiji Uoichiba staying ahead in the Food Processing industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Sustainable margins compare to other players in Food Processing industry

– Tsukiji Uoichiba has clearly differentiated products in the market place. This has enabled Tsukiji Uoichiba to fetch slight price premium compare to the competitors in the Food Processing industry. The sustainable margins have also helped Tsukiji Uoichiba to invest into research and development (R&D) and innovation.

Strong track record of project management in the Food Processing industry

– Tsukiji Uoichiba is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Digital Transformation in Food Processing industry

- digital transformation varies from industry to industry. For Tsukiji Uoichiba digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Tsukiji Uoichiba has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Organizational Resilience of Tsukiji Uoichiba

– The covid-19 pandemic has put organizational resilience at the centre of everthing Tsukiji Uoichiba does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Successful track record of launching new products

– Tsukiji Uoichiba has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Tsukiji Uoichiba has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Highly skilled collaborators

– Tsukiji Uoichiba has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Food Processing industry. Secondly the value chain collaborators of Tsukiji Uoichiba have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to recruit top talent

– Tsukiji Uoichiba is one of the leading players in the Food Processing industry in Japan. It is in a position to attract the best talent available in Japan. The firm has a robust talent identification program that helps in identifying the brightest.

Innovation driven organization

– Tsukiji Uoichiba is one of the most innovative firm in Food Processing sector.






Weaknesses of Tsukiji Uoichiba | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Tsukiji Uoichiba are -

Slow to strategic competitive environment developments

– As Tsukiji Uoichiba is one of the leading players in the Food Processing industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Food Processing industry in last five years.

Low market penetration in new markets

– Outside its home market of Japan, Tsukiji Uoichiba needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Tsukiji Uoichiba is slow explore the new channels of communication. These new channels of communication can help Tsukiji Uoichiba to provide better information regarding Food Processing products and services. It can also build an online community to further reach out to potential customers.

Interest costs

– Compare to the competition, Tsukiji Uoichiba has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Products dominated business model

– Even though Tsukiji Uoichiba has some of the most successful models in the Food Processing industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Tsukiji Uoichiba should strive to include more intangible value offerings along with its core products and services.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Tsukiji Uoichiba supply chain. Even after few cautionary changes, Tsukiji Uoichiba is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Tsukiji Uoichiba vulnerable to further global disruptions in South East Asia.

Increasing silos among functional specialists

– The organizational structure of Tsukiji Uoichiba is dominated by functional specialists. It is not different from other players in the Food Processing industry, but Tsukiji Uoichiba needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Tsukiji Uoichiba to focus more on services in the Food Processing industry rather than just following the product oriented approach.

High operating costs

– Compare to the competitors, Tsukiji Uoichiba has high operating costs in the Food Processing industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Tsukiji Uoichiba lucrative customers.

Lack of clear differentiation of Tsukiji Uoichiba products

– To increase the profitability and margins on the products, Tsukiji Uoichiba needs to provide more differentiated products than what it is currently offering in the marketplace.

Employees’ less understanding of Tsukiji Uoichiba strategy

– From the outside it seems that the employees of Tsukiji Uoichiba don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High dependence on Tsukiji Uoichiba ‘s star products

– The top 2 products and services of Tsukiji Uoichiba still accounts for major business revenue. This dependence on star products in Food Processing industry has resulted into insufficient focus on developing new products, even though Tsukiji Uoichiba has relatively successful track record of launching new products.




Tsukiji Uoichiba Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Tsukiji Uoichiba are -

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Tsukiji Uoichiba to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Tsukiji Uoichiba to hire the very best people irrespective of their geographical location.

Better consumer reach

– The expansion of the 5G network will help Tsukiji Uoichiba to increase its market reach. Tsukiji Uoichiba will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Food Processing industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Tsukiji Uoichiba can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Tsukiji Uoichiba can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Developing new processes and practices

– Tsukiji Uoichiba can develop new processes and procedures in Food Processing industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Learning at scale

– Online learning technologies has now opened space for Tsukiji Uoichiba to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Tsukiji Uoichiba can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Tsukiji Uoichiba can use these opportunities to build new business models that can help the communities that Tsukiji Uoichiba operates in. Secondly it can use opportunities from government spending in Food Processing sector.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Tsukiji Uoichiba can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Tsukiji Uoichiba to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Food Processing industry, but it has also influenced the consumer preferences. Tsukiji Uoichiba can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Loyalty marketing

– Tsukiji Uoichiba has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Use of Bitcoin and other crypto currencies for transactions in Food Processing industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Tsukiji Uoichiba in the Food Processing industry. Now Tsukiji Uoichiba can target international markets with far fewer capital restrictions requirements than the existing system.

Low interest rates

– Even though inflation is raising its head in most developed economies, Tsukiji Uoichiba can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Manufacturing automation

– Tsukiji Uoichiba can use the latest technology developments to improve its manufacturing and designing process in Food Processing sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.




Threats Tsukiji Uoichiba External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Tsukiji Uoichiba are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Tsukiji Uoichiba in Food Processing industry. The Food Processing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Easy access to finance

– Easy access to finance in Food Processing industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Tsukiji Uoichiba can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Tsukiji Uoichiba can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Tsukiji Uoichiba prominent markets.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Tsukiji Uoichiba in the Food Processing sector and impact the bottomline of the organization.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Tsukiji Uoichiba.

Technology acceleration in Forth Industrial Revolution

– Tsukiji Uoichiba has witnessed rapid integration of technology during Covid-19 in the Food Processing industry. As one of the leading players in the industry, Tsukiji Uoichiba needs to keep up with the evolution of technology in the Food Processing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Tsukiji Uoichiba needs to understand the core reasons impacting the Food Processing industry. This will help it in building a better workplace.

Regulatory challenges

– Tsukiji Uoichiba needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Food Processing industry regulations.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Tsukiji Uoichiba will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Shortening product life cycle

– it is one of the major threat that Tsukiji Uoichiba is facing in Food Processing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Environmental challenges

– Tsukiji Uoichiba needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Tsukiji Uoichiba can take advantage of this fund but it will also bring new competitors in the Food Processing industry.

Consumer confidence and its impact on Tsukiji Uoichiba demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Food Processing industry and other sectors.




Weighted SWOT Analysis of Tsukiji Uoichiba Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Tsukiji Uoichiba needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Tsukiji Uoichiba is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Tsukiji Uoichiba is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Tsukiji Uoichiba to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Tsukiji Uoichiba needs to make to build a sustainable competitive advantage.



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