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GGR Covepi Renda FII (GGRC11) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for GGR Covepi Renda FII (Brazil)


Based on various researches at Oak Spring University , GGR Covepi Renda FII is operating in a macro-environment that has been destablized by – technology disruption, geopolitical disruptions, digital marketing is dominated by two big players Facebook and Google, increasing household debt because of falling income levels, increasing inequality as vast percentage of new income is going to the top 1%, there is backlash against globalization, wage bills are increasing, competitive advantages are harder to sustain because of technology dispersion, increasing energy prices, etc



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Introduction to SWOT Analysis of GGR Covepi Renda FII


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that GGR Covepi Renda FII can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the GGR Covepi Renda FII, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which GGR Covepi Renda FII operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of GGR Covepi Renda FII can be done for the following purposes –
1. Strategic planning of GGR Covepi Renda FII
2. Improving business portfolio management of GGR Covepi Renda FII
3. Assessing feasibility of the new initiative in Brazil
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of GGR Covepi Renda FII




Strengths of GGR Covepi Renda FII | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of GGR Covepi Renda FII are -

High switching costs

– The high switching costs that GGR Covepi Renda FII has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Low bargaining power of suppliers

– Suppliers of GGR Covepi Renda FII in the sector have low bargaining power. GGR Covepi Renda FII has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps GGR Covepi Renda FII to manage not only supply disruptions but also source products at highly competitive prices.

Analytics focus

– GGR Covepi Renda FII is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of Brazil is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Digital Transformation in industry

- digital transformation varies from industry to industry. For GGR Covepi Renda FII digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. GGR Covepi Renda FII has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to recruit top talent

– GGR Covepi Renda FII is one of the leading players in the industry in Brazil. It is in a position to attract the best talent available in Brazil. The firm has a robust talent identification program that helps in identifying the brightest.

Effective Research and Development (R&D)

– GGR Covepi Renda FII has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – GGR Covepi Renda FII staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Cross disciplinary teams

– Horizontal connected teams at the GGR Covepi Renda FII are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Successful track record of launching new products

– GGR Covepi Renda FII has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. GGR Covepi Renda FII has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High brand equity

– GGR Covepi Renda FII has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled GGR Covepi Renda FII to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Sustainable margins compare to other players in industry

– GGR Covepi Renda FII has clearly differentiated products in the market place. This has enabled GGR Covepi Renda FII to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped GGR Covepi Renda FII to invest into research and development (R&D) and innovation.

Highly skilled collaborators

– GGR Covepi Renda FII has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of GGR Covepi Renda FII have helped the firm to develop new products and bring them quickly to the marketplace.

Strong track record of project management in the industry

– GGR Covepi Renda FII is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses of GGR Covepi Renda FII | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of GGR Covepi Renda FII are -

Skills based hiring in industry

– The stress on hiring functional specialists at GGR Covepi Renda FII has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Need for greater diversity

– GGR Covepi Renda FII has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Interest costs

– Compare to the competition, GGR Covepi Renda FII has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Products dominated business model

– Even though GGR Covepi Renda FII has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. GGR Covepi Renda FII should strive to include more intangible value offerings along with its core products and services.

Ability to respond to the competition

– As the decision making is very deliberative at GGR Covepi Renda FII, in the dynamic environment of industry it has struggled to respond to the nimble upstart competition. GGR Covepi Renda FII has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High operating costs

– Compare to the competitors, GGR Covepi Renda FII has high operating costs in the industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract GGR Covepi Renda FII lucrative customers.

Increasing silos among functional specialists

– The organizational structure of GGR Covepi Renda FII is dominated by functional specialists. It is not different from other players in the industry, but GGR Covepi Renda FII needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help GGR Covepi Renda FII to focus more on services in the industry rather than just following the product oriented approach.

Capital Spending Reduction

– Even during the low interest decade, GGR Covepi Renda FII has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High cash cycle compare to competitors

GGR Covepi Renda FII has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

No frontier risks strategy

– From the 10K / annual statement of GGR Covepi Renda FII, it seems that company is thinking out the frontier risks that can impact industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow to strategic competitive environment developments

– As GGR Covepi Renda FII is one of the leading players in the industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.




GGR Covepi Renda FII Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of GGR Covepi Renda FII are -

Creating value in data economy

– The success of analytics program of GGR Covepi Renda FII has opened avenues for new revenue streams for the organization in industry. This can help GGR Covepi Renda FII to build a more holistic ecosystem for GGR Covepi Renda FII products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. GGR Covepi Renda FII can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Better consumer reach

– The expansion of the 5G network will help GGR Covepi Renda FII to increase its market reach. GGR Covepi Renda FII will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Using analytics as competitive advantage

– GGR Covepi Renda FII has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in sector. This continuous investment in analytics has enabled GGR Covepi Renda FII to build a competitive advantage using analytics. The analytics driven competitive advantage can help GGR Covepi Renda FII to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Loyalty marketing

– GGR Covepi Renda FII has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for GGR Covepi Renda FII in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.

Low interest rates

– Even though inflation is raising its head in most developed economies, GGR Covepi Renda FII can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Learning at scale

– Online learning technologies has now opened space for GGR Covepi Renda FII to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Buying journey improvements

– GGR Covepi Renda FII can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Redefining models of collaboration and team work

– As explained in the weaknesses section, GGR Covepi Renda FII is facing challenges because of the dominance of functional experts in the organization. GGR Covepi Renda FII can utilize new technology in the field of industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. GGR Covepi Renda FII can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Leveraging digital technologies

– GGR Covepi Renda FII can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Building a culture of innovation

– managers at GGR Covepi Renda FII can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.




Threats GGR Covepi Renda FII External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of GGR Covepi Renda FII are -

Regulatory challenges

– GGR Covepi Renda FII needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the industry regulations.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. GGR Covepi Renda FII will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, GGR Covepi Renda FII can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate GGR Covepi Renda FII prominent markets.

Stagnating economy with rate increase

– GGR Covepi Renda FII can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.

Increasing wage structure of GGR Covepi Renda FII

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of GGR Covepi Renda FII.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of GGR Covepi Renda FII.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents GGR Covepi Renda FII with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Consumer confidence and its impact on GGR Covepi Renda FII demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for GGR Covepi Renda FII in the sector and impact the bottomline of the organization.

Technology acceleration in Forth Industrial Revolution

– GGR Covepi Renda FII has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, GGR Covepi Renda FII needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Environmental challenges

– GGR Covepi Renda FII needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. GGR Covepi Renda FII can take advantage of this fund but it will also bring new competitors in the industry.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of GGR Covepi Renda FII business can come under increasing regulations regarding data privacy, data security, etc.




Weighted SWOT Analysis of GGR Covepi Renda FII Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at GGR Covepi Renda FII needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of GGR Covepi Renda FII is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of GGR Covepi Renda FII is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of GGR Covepi Renda FII to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that GGR Covepi Renda FII needs to make to build a sustainable competitive advantage.



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