FII Atrium Shopping Santo Andre (ATSA11B) SWOT Analysis / TOWS Matrix / MBA Resources
Strategy / MBA Resources
Introduction to SWOT Analysis
SWOT Analysis / TOWS Matrix for FII Atrium Shopping Santo Andre (Brazil)
Based on various researches at Oak Spring University , FII Atrium Shopping Santo Andre is operating in a macro-environment that has been destablized by – increasing commodity prices, increasing transportation and logistics costs, increasing household debt because of falling income levels, wage bills are increasing, banking and financial system is disrupted by Bitcoin and other crypto currencies, talent flight as more people leaving formal jobs, increasing inequality as vast percentage of new income is going to the top 1%,
challanges to central banks by blockchain based private currencies, there is increasing trade war between United States & China, etc
Introduction to SWOT Analysis of FII Atrium Shopping Santo Andre
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that FII Atrium Shopping Santo Andre can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the FII Atrium Shopping Santo Andre, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which FII Atrium Shopping Santo Andre operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of FII Atrium Shopping Santo Andre can be done for the following purposes –
1. Strategic planning of FII Atrium Shopping Santo Andre
2. Improving business portfolio management of FII Atrium Shopping Santo Andre
3. Assessing feasibility of the new initiative in Brazil
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of FII Atrium Shopping Santo Andre
Strengths of FII Atrium Shopping Santo Andre | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of FII Atrium Shopping Santo Andre are -
Analytics focus
– FII Atrium Shopping Santo Andre is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of Brazil is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Organizational Resilience of FII Atrium Shopping Santo Andre
– The covid-19 pandemic has put organizational resilience at the centre of everthing FII Atrium Shopping Santo Andre does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Ability to lead change in
– FII Atrium Shopping Santo Andre is one of the leading players in the industry in Brazil. Over the years it has not only transformed the business landscape in the industry in Brazil but also across the existing markets. The ability to lead change has enabled FII Atrium Shopping Santo Andre in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Innovation driven organization
– FII Atrium Shopping Santo Andre is one of the most innovative firm in sector.
Highly skilled collaborators
– FII Atrium Shopping Santo Andre has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of FII Atrium Shopping Santo Andre have helped the firm to develop new products and bring them quickly to the marketplace.
Sustainable margins compare to other players in industry
– FII Atrium Shopping Santo Andre has clearly differentiated products in the market place. This has enabled FII Atrium Shopping Santo Andre to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped FII Atrium Shopping Santo Andre to invest into research and development (R&D) and innovation.
High brand equity
– FII Atrium Shopping Santo Andre has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled FII Atrium Shopping Santo Andre to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Superior customer experience
– The customer experience strategy of FII Atrium Shopping Santo Andre in industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Learning organization
- FII Atrium Shopping Santo Andre is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at FII Atrium Shopping Santo Andre is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at FII Atrium Shopping Santo Andre emphasize – knowledge, initiative, and innovation.
Ability to recruit top talent
– FII Atrium Shopping Santo Andre is one of the leading players in the industry in Brazil. It is in a position to attract the best talent available in Brazil. The firm has a robust talent identification program that helps in identifying the brightest.
Diverse revenue streams
– FII Atrium Shopping Santo Andre is present in almost all the verticals within the industry. This has provided FII Atrium Shopping Santo Andre a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Strong track record of project management in the industry
– FII Atrium Shopping Santo Andre is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Weaknesses of FII Atrium Shopping Santo Andre | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of FII Atrium Shopping Santo Andre are -
Employees’ less understanding of FII Atrium Shopping Santo Andre strategy
– From the outside it seems that the employees of FII Atrium Shopping Santo Andre don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Need for greater diversity
– FII Atrium Shopping Santo Andre has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
High operating costs
– Compare to the competitors, FII Atrium Shopping Santo Andre has high operating costs in the industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract FII Atrium Shopping Santo Andre lucrative customers.
Capital Spending Reduction
– Even during the low interest decade, FII Atrium Shopping Santo Andre has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Aligning sales with marketing
– From the outside it seems that FII Atrium Shopping Santo Andre needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department at FII Atrium Shopping Santo Andre can leverage the sales team experience to cultivate customer relationships as FII Atrium Shopping Santo Andre is planning to shift buying processes online.
Interest costs
– Compare to the competition, FII Atrium Shopping Santo Andre has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Products dominated business model
– Even though FII Atrium Shopping Santo Andre has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. FII Atrium Shopping Santo Andre should strive to include more intangible value offerings along with its core products and services.
Increasing silos among functional specialists
– The organizational structure of FII Atrium Shopping Santo Andre is dominated by functional specialists. It is not different from other players in the industry, but FII Atrium Shopping Santo Andre needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help FII Atrium Shopping Santo Andre to focus more on services in the industry rather than just following the product oriented approach.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, FII Atrium Shopping Santo Andre is slow explore the new channels of communication. These new channels of communication can help FII Atrium Shopping Santo Andre to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Low market penetration in new markets
– Outside its home market of Brazil, FII Atrium Shopping Santo Andre needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Skills based hiring in industry
– The stress on hiring functional specialists at FII Atrium Shopping Santo Andre has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
FII Atrium Shopping Santo Andre Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities of FII Atrium Shopping Santo Andre are -
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, FII Atrium Shopping Santo Andre can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help FII Atrium Shopping Santo Andre to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Low interest rates
– Even though inflation is raising its head in most developed economies, FII Atrium Shopping Santo Andre can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Changes in consumer behavior post Covid-19
– consumer behavior has changed in the industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. FII Atrium Shopping Santo Andre can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. FII Atrium Shopping Santo Andre can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Creating value in data economy
– The success of analytics program of FII Atrium Shopping Santo Andre has opened avenues for new revenue streams for the organization in industry. This can help FII Atrium Shopping Santo Andre to build a more holistic ecosystem for FII Atrium Shopping Santo Andre products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.
Lowering marketing communication costs
– 5G expansion will open new opportunities for FII Atrium Shopping Santo Andre in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. FII Atrium Shopping Santo Andre can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Better consumer reach
– The expansion of the 5G network will help FII Atrium Shopping Santo Andre to increase its market reach. FII Atrium Shopping Santo Andre will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Redefining models of collaboration and team work
– As explained in the weaknesses section, FII Atrium Shopping Santo Andre is facing challenges because of the dominance of functional experts in the organization. FII Atrium Shopping Santo Andre can utilize new technology in the field of industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. FII Atrium Shopping Santo Andre can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, FII Atrium Shopping Santo Andre can use these opportunities to build new business models that can help the communities that FII Atrium Shopping Santo Andre operates in. Secondly it can use opportunities from government spending in sector.
Manufacturing automation
– FII Atrium Shopping Santo Andre can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Buying journey improvements
– FII Atrium Shopping Santo Andre can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Use of Bitcoin and other crypto currencies for transactions in industry
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for FII Atrium Shopping Santo Andre in the industry. Now FII Atrium Shopping Santo Andre can target international markets with far fewer capital restrictions requirements than the existing system.
Threats FII Atrium Shopping Santo Andre External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats of FII Atrium Shopping Santo Andre are -
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for FII Atrium Shopping Santo Andre in the sector and impact the bottomline of the organization.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for FII Atrium Shopping Santo Andre in industry. The industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Easy access to finance
– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. FII Atrium Shopping Santo Andre can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Technology acceleration in Forth Industrial Revolution
– FII Atrium Shopping Santo Andre has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, FII Atrium Shopping Santo Andre needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Shortening product life cycle
– it is one of the major threat that FII Atrium Shopping Santo Andre is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, FII Atrium Shopping Santo Andre may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. FII Atrium Shopping Santo Andre will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Stagnating economy with rate increase
– FII Atrium Shopping Santo Andre can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.
Regulatory challenges
– FII Atrium Shopping Santo Andre needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the industry regulations.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry to industry are lowering. It can presents FII Atrium Shopping Santo Andre with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of FII Atrium Shopping Santo Andre.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
High dependence on third party suppliers
– FII Atrium Shopping Santo Andre high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Weighted SWOT Analysis of FII Atrium Shopping Santo Andre Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at FII Atrium Shopping Santo Andre needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of FII Atrium Shopping Santo Andre is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of FII Atrium Shopping Santo Andre is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of FII Atrium Shopping Santo Andre to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that FII Atrium Shopping Santo Andre needs to make to build a sustainable competitive advantage.