FII Atrium Shopping Santo Andre (ATSA11B) SWOT Analysis / TOWS Matrix / MBA Resources
Strategy / MBA Resources
Introduction to SWOT Analysis
SWOT Analysis / TOWS Matrix for FII Atrium Shopping Santo Andre (Brazil)
Based on various researches at Oak Spring University , FII Atrium Shopping Santo Andre is operating in a macro-environment that has been destablized by – customer relationship management is fast transforming because of increasing concerns over data privacy, increasing government debt because of Covid-19 spendings, geopolitical disruptions, there is increasing trade war between United States & China, increasing inequality as vast percentage of new income is going to the top 1%, banking and financial system is disrupted by Bitcoin and other crypto currencies, technology disruption,
talent flight as more people leaving formal jobs, supply chains are disrupted by pandemic , etc
Introduction to SWOT Analysis of FII Atrium Shopping Santo Andre
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that FII Atrium Shopping Santo Andre can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the FII Atrium Shopping Santo Andre, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which FII Atrium Shopping Santo Andre operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of FII Atrium Shopping Santo Andre can be done for the following purposes –
1. Strategic planning of FII Atrium Shopping Santo Andre
2. Improving business portfolio management of FII Atrium Shopping Santo Andre
3. Assessing feasibility of the new initiative in Brazil
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of FII Atrium Shopping Santo Andre
Strengths of FII Atrium Shopping Santo Andre | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of FII Atrium Shopping Santo Andre are -
High brand equity
– FII Atrium Shopping Santo Andre has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled FII Atrium Shopping Santo Andre to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Superior customer experience
– The customer experience strategy of FII Atrium Shopping Santo Andre in industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Diverse revenue streams
– FII Atrium Shopping Santo Andre is present in almost all the verticals within the industry. This has provided FII Atrium Shopping Santo Andre a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Successful track record of launching new products
– FII Atrium Shopping Santo Andre has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. FII Atrium Shopping Santo Andre has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Sustainable margins compare to other players in industry
– FII Atrium Shopping Santo Andre has clearly differentiated products in the market place. This has enabled FII Atrium Shopping Santo Andre to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped FII Atrium Shopping Santo Andre to invest into research and development (R&D) and innovation.
Analytics focus
– FII Atrium Shopping Santo Andre is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of Brazil is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Innovation driven organization
– FII Atrium Shopping Santo Andre is one of the most innovative firm in sector.
Training and development
– FII Atrium Shopping Santo Andre has one of the best training and development program in industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Strong track record of project management in the industry
– FII Atrium Shopping Santo Andre is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Ability to lead change in
– FII Atrium Shopping Santo Andre is one of the leading players in the industry in Brazil. Over the years it has not only transformed the business landscape in the industry in Brazil but also across the existing markets. The ability to lead change has enabled FII Atrium Shopping Santo Andre in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Digital Transformation in industry
- digital transformation varies from industry to industry. For FII Atrium Shopping Santo Andre digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. FII Atrium Shopping Santo Andre has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Highly skilled collaborators
– FII Atrium Shopping Santo Andre has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of FII Atrium Shopping Santo Andre have helped the firm to develop new products and bring them quickly to the marketplace.
Weaknesses of FII Atrium Shopping Santo Andre | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of FII Atrium Shopping Santo Andre are -
Increasing silos among functional specialists
– The organizational structure of FII Atrium Shopping Santo Andre is dominated by functional specialists. It is not different from other players in the industry, but FII Atrium Shopping Santo Andre needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help FII Atrium Shopping Santo Andre to focus more on services in the industry rather than just following the product oriented approach.
Low market penetration in new markets
– Outside its home market of Brazil, FII Atrium Shopping Santo Andre needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
High dependence on FII Atrium Shopping Santo Andre ‘s star products
– The top 2 products and services of FII Atrium Shopping Santo Andre still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though FII Atrium Shopping Santo Andre has relatively successful track record of launching new products.
Lack of clear differentiation of FII Atrium Shopping Santo Andre products
– To increase the profitability and margins on the products, FII Atrium Shopping Santo Andre needs to provide more differentiated products than what it is currently offering in the marketplace.
Aligning sales with marketing
– From the outside it seems that FII Atrium Shopping Santo Andre needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department at FII Atrium Shopping Santo Andre can leverage the sales team experience to cultivate customer relationships as FII Atrium Shopping Santo Andre is planning to shift buying processes online.
Capital Spending Reduction
– Even during the low interest decade, FII Atrium Shopping Santo Andre has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Slow decision making process
– As mentioned earlier in the report, FII Atrium Shopping Santo Andre has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. FII Atrium Shopping Santo Andre even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, FII Atrium Shopping Santo Andre is slow explore the new channels of communication. These new channels of communication can help FII Atrium Shopping Santo Andre to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Slow to strategic competitive environment developments
– As FII Atrium Shopping Santo Andre is one of the leading players in the industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of FII Atrium Shopping Santo Andre supply chain. Even after few cautionary changes, FII Atrium Shopping Santo Andre is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left FII Atrium Shopping Santo Andre vulnerable to further global disruptions in South East Asia.
Products dominated business model
– Even though FII Atrium Shopping Santo Andre has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. FII Atrium Shopping Santo Andre should strive to include more intangible value offerings along with its core products and services.
FII Atrium Shopping Santo Andre Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities of FII Atrium Shopping Santo Andre are -
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help FII Atrium Shopping Santo Andre to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, FII Atrium Shopping Santo Andre can use these opportunities to build new business models that can help the communities that FII Atrium Shopping Santo Andre operates in. Secondly it can use opportunities from government spending in sector.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for FII Atrium Shopping Santo Andre to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for FII Atrium Shopping Santo Andre to hire the very best people irrespective of their geographical location.
Buying journey improvements
– FII Atrium Shopping Santo Andre can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects FII Atrium Shopping Santo Andre can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. FII Atrium Shopping Santo Andre can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Creating value in data economy
– The success of analytics program of FII Atrium Shopping Santo Andre has opened avenues for new revenue streams for the organization in industry. This can help FII Atrium Shopping Santo Andre to build a more holistic ecosystem for FII Atrium Shopping Santo Andre products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.
Developing new processes and practices
– FII Atrium Shopping Santo Andre can develop new processes and procedures in industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Leveraging digital technologies
– FII Atrium Shopping Santo Andre can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Building a culture of innovation
– managers at FII Atrium Shopping Santo Andre can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.
Learning at scale
– Online learning technologies has now opened space for FII Atrium Shopping Santo Andre to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. FII Atrium Shopping Santo Andre can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, FII Atrium Shopping Santo Andre can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help FII Atrium Shopping Santo Andre to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Threats FII Atrium Shopping Santo Andre External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats of FII Atrium Shopping Santo Andre are -
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, FII Atrium Shopping Santo Andre may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.
Stagnating economy with rate increase
– FII Atrium Shopping Santo Andre can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.
Technology acceleration in Forth Industrial Revolution
– FII Atrium Shopping Santo Andre has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, FII Atrium Shopping Santo Andre needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, FII Atrium Shopping Santo Andre can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate FII Atrium Shopping Santo Andre prominent markets.
Consumer confidence and its impact on FII Atrium Shopping Santo Andre demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.
Increasing wage structure of FII Atrium Shopping Santo Andre
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of FII Atrium Shopping Santo Andre.
Shortening product life cycle
– it is one of the major threat that FII Atrium Shopping Santo Andre is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for FII Atrium Shopping Santo Andre in the sector and impact the bottomline of the organization.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. FII Atrium Shopping Santo Andre needs to understand the core reasons impacting the industry. This will help it in building a better workplace.
Easy access to finance
– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. FII Atrium Shopping Santo Andre can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Environmental challenges
– FII Atrium Shopping Santo Andre needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. FII Atrium Shopping Santo Andre can take advantage of this fund but it will also bring new competitors in the industry.
Weighted SWOT Analysis of FII Atrium Shopping Santo Andre Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at FII Atrium Shopping Santo Andre needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of FII Atrium Shopping Santo Andre is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of FII Atrium Shopping Santo Andre is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of FII Atrium Shopping Santo Andre to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that FII Atrium Shopping Santo Andre needs to make to build a sustainable competitive advantage.