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Ashford Hospitality Trust Pd Pref (AHT_pd) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Ashford Hospitality Trust Pd Pref (United States)


Based on various researches at Oak Spring University , Ashford Hospitality Trust Pd Pref is operating in a macro-environment that has been destablized by – technology disruption, central banks are concerned over increasing inflation, competitive advantages are harder to sustain because of technology dispersion, banking and financial system is disrupted by Bitcoin and other crypto currencies, supply chains are disrupted by pandemic , there is increasing trade war between United States & China, challanges to central banks by blockchain based private currencies, increasing transportation and logistics costs, increasing commodity prices, etc



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Introduction to SWOT Analysis of Ashford Hospitality Trust Pd Pref


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Ashford Hospitality Trust Pd Pref can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Ashford Hospitality Trust Pd Pref, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Ashford Hospitality Trust Pd Pref operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Ashford Hospitality Trust Pd Pref can be done for the following purposes –
1. Strategic planning of Ashford Hospitality Trust Pd Pref
2. Improving business portfolio management of Ashford Hospitality Trust Pd Pref
3. Assessing feasibility of the new initiative in United States
4. Making a Real Estate Operations sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Ashford Hospitality Trust Pd Pref




Strengths of Ashford Hospitality Trust Pd Pref | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Ashford Hospitality Trust Pd Pref are -

Superior customer experience

– The customer experience strategy of Ashford Hospitality Trust Pd Pref in Real Estate Operations industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Highly skilled collaborators

– Ashford Hospitality Trust Pd Pref has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Real Estate Operations industry. Secondly the value chain collaborators of Ashford Hospitality Trust Pd Pref have helped the firm to develop new products and bring them quickly to the marketplace.

Strong track record of project management in the Real Estate Operations industry

– Ashford Hospitality Trust Pd Pref is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

High switching costs

– The high switching costs that Ashford Hospitality Trust Pd Pref has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Successful track record of launching new products

– Ashford Hospitality Trust Pd Pref has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Ashford Hospitality Trust Pd Pref has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Training and development

– Ashford Hospitality Trust Pd Pref has one of the best training and development program in Services industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Organizational Resilience of Ashford Hospitality Trust Pd Pref

– The covid-19 pandemic has put organizational resilience at the centre of everthing Ashford Hospitality Trust Pd Pref does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Innovation driven organization

– Ashford Hospitality Trust Pd Pref is one of the most innovative firm in Real Estate Operations sector.

High brand equity

– Ashford Hospitality Trust Pd Pref has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Ashford Hospitality Trust Pd Pref to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Digital Transformation in Real Estate Operations industry

- digital transformation varies from industry to industry. For Ashford Hospitality Trust Pd Pref digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Ashford Hospitality Trust Pd Pref has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Cross disciplinary teams

– Horizontal connected teams at the Ashford Hospitality Trust Pd Pref are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Low bargaining power of suppliers

– Suppliers of Ashford Hospitality Trust Pd Pref in the Services sector have low bargaining power. Ashford Hospitality Trust Pd Pref has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Ashford Hospitality Trust Pd Pref to manage not only supply disruptions but also source products at highly competitive prices.



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Net Promoter Score



Weaknesses of Ashford Hospitality Trust Pd Pref | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Ashford Hospitality Trust Pd Pref are -

Workers concerns about automation

– As automation is fast increasing in the Real Estate Operations industry, Ashford Hospitality Trust Pd Pref needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Employees’ less understanding of Ashford Hospitality Trust Pd Pref strategy

– From the outside it seems that the employees of Ashford Hospitality Trust Pd Pref don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Low market penetration in new markets

– Outside its home market of United States, Ashford Hospitality Trust Pd Pref needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Lack of clear differentiation of Ashford Hospitality Trust Pd Pref products

– To increase the profitability and margins on the products, Ashford Hospitality Trust Pd Pref needs to provide more differentiated products than what it is currently offering in the marketplace.

High operating costs

– Compare to the competitors, Ashford Hospitality Trust Pd Pref has high operating costs in the Real Estate Operations industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Ashford Hospitality Trust Pd Pref lucrative customers.

High bargaining power of channel partners in Real Estate Operations industry

– because of the regulatory requirements in United States, Ashford Hospitality Trust Pd Pref is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Real Estate Operations industry.

Ability to respond to the competition

– As the decision making is very deliberative at Ashford Hospitality Trust Pd Pref, in the dynamic environment of Real Estate Operations industry it has struggled to respond to the nimble upstart competition. Ashford Hospitality Trust Pd Pref has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

No frontier risks strategy

– From the 10K / annual statement of Ashford Hospitality Trust Pd Pref, it seems that company is thinking out the frontier risks that can impact Real Estate Operations industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Products dominated business model

– Even though Ashford Hospitality Trust Pd Pref has some of the most successful models in the Real Estate Operations industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Ashford Hospitality Trust Pd Pref should strive to include more intangible value offerings along with its core products and services.

High dependence on Ashford Hospitality Trust Pd Pref ‘s star products

– The top 2 products and services of Ashford Hospitality Trust Pd Pref still accounts for major business revenue. This dependence on star products in Real Estate Operations industry has resulted into insufficient focus on developing new products, even though Ashford Hospitality Trust Pd Pref has relatively successful track record of launching new products.

High cash cycle compare to competitors

Ashford Hospitality Trust Pd Pref has a high cash cycle compare to other players in the Real Estate Operations industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.




Ashford Hospitality Trust Pd Pref Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Ashford Hospitality Trust Pd Pref are -

Developing new processes and practices

– Ashford Hospitality Trust Pd Pref can develop new processes and procedures in Real Estate Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Using analytics as competitive advantage

– Ashford Hospitality Trust Pd Pref has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Real Estate Operations sector. This continuous investment in analytics has enabled Ashford Hospitality Trust Pd Pref to build a competitive advantage using analytics. The analytics driven competitive advantage can help Ashford Hospitality Trust Pd Pref to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Ashford Hospitality Trust Pd Pref can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Learning at scale

– Online learning technologies has now opened space for Ashford Hospitality Trust Pd Pref to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Ashford Hospitality Trust Pd Pref can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Building a culture of innovation

– managers at Ashford Hospitality Trust Pd Pref can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Real Estate Operations industry.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Ashford Hospitality Trust Pd Pref is facing challenges because of the dominance of functional experts in the organization. Ashford Hospitality Trust Pd Pref can utilize new technology in the field of Real Estate Operations industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Creating value in data economy

– The success of analytics program of Ashford Hospitality Trust Pd Pref has opened avenues for new revenue streams for the organization in Real Estate Operations industry. This can help Ashford Hospitality Trust Pd Pref to build a more holistic ecosystem for Ashford Hospitality Trust Pd Pref products in the Real Estate Operations industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Ashford Hospitality Trust Pd Pref can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Loyalty marketing

– Ashford Hospitality Trust Pd Pref has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Ashford Hospitality Trust Pd Pref to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Real Estate Operations industry, but it has also influenced the consumer preferences. Ashford Hospitality Trust Pd Pref can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Manufacturing automation

– Ashford Hospitality Trust Pd Pref can use the latest technology developments to improve its manufacturing and designing process in Real Estate Operations sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.




Threats Ashford Hospitality Trust Pd Pref External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Ashford Hospitality Trust Pd Pref are -

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Ashford Hospitality Trust Pd Pref may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Real Estate Operations sector.

Increasing wage structure of Ashford Hospitality Trust Pd Pref

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Ashford Hospitality Trust Pd Pref.

Stagnating economy with rate increase

– Ashford Hospitality Trust Pd Pref can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Real Estate Operations industry.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Ashford Hospitality Trust Pd Pref can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Ashford Hospitality Trust Pd Pref prominent markets.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Ashford Hospitality Trust Pd Pref will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology acceleration in Forth Industrial Revolution

– Ashford Hospitality Trust Pd Pref has witnessed rapid integration of technology during Covid-19 in the Real Estate Operations industry. As one of the leading players in the industry, Ashford Hospitality Trust Pd Pref needs to keep up with the evolution of technology in the Real Estate Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Consumer confidence and its impact on Ashford Hospitality Trust Pd Pref demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Real Estate Operations industry and other sectors.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Ashford Hospitality Trust Pd Pref.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Real Estate Operations industry are lowering. It can presents Ashford Hospitality Trust Pd Pref with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Real Estate Operations sector.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Ashford Hospitality Trust Pd Pref in Real Estate Operations industry. The Real Estate Operations industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Easy access to finance

– Easy access to finance in Real Estate Operations industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Ashford Hospitality Trust Pd Pref can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Regulatory challenges

– Ashford Hospitality Trust Pd Pref needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Real Estate Operations industry regulations.




Weighted SWOT Analysis of Ashford Hospitality Trust Pd Pref Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Ashford Hospitality Trust Pd Pref needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Ashford Hospitality Trust Pd Pref is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Ashford Hospitality Trust Pd Pref is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Ashford Hospitality Trust Pd Pref to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Ashford Hospitality Trust Pd Pref needs to make to build a sustainable competitive advantage.



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