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Ashford Hospitality Pref G (AHT_pg) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Ashford Hospitality Pref G (United States)


Based on various researches at Oak Spring University , Ashford Hospitality Pref G is operating in a macro-environment that has been destablized by – competitive advantages are harder to sustain because of technology dispersion, increasing inequality as vast percentage of new income is going to the top 1%, challanges to central banks by blockchain based private currencies, customer relationship management is fast transforming because of increasing concerns over data privacy, technology disruption, supply chains are disrupted by pandemic , digital marketing is dominated by two big players Facebook and Google, there is increasing trade war between United States & China, increasing transportation and logistics costs, etc



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Introduction to SWOT Analysis of Ashford Hospitality Pref G


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Ashford Hospitality Pref G can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Ashford Hospitality Pref G, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Ashford Hospitality Pref G operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Ashford Hospitality Pref G can be done for the following purposes –
1. Strategic planning of Ashford Hospitality Pref G
2. Improving business portfolio management of Ashford Hospitality Pref G
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Ashford Hospitality Pref G




Strengths of Ashford Hospitality Pref G | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Ashford Hospitality Pref G are -

Sustainable margins compare to other players in industry

– Ashford Hospitality Pref G has clearly differentiated products in the market place. This has enabled Ashford Hospitality Pref G to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped Ashford Hospitality Pref G to invest into research and development (R&D) and innovation.

Diverse revenue streams

– Ashford Hospitality Pref G is present in almost all the verticals within the industry. This has provided Ashford Hospitality Pref G a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Successful track record of launching new products

– Ashford Hospitality Pref G has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Ashford Hospitality Pref G has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Low bargaining power of suppliers

– Suppliers of Ashford Hospitality Pref G in the sector have low bargaining power. Ashford Hospitality Pref G has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Ashford Hospitality Pref G to manage not only supply disruptions but also source products at highly competitive prices.

Ability to lead change in

– Ashford Hospitality Pref G is one of the leading players in the industry in United States. Over the years it has not only transformed the business landscape in the industry in United States but also across the existing markets. The ability to lead change has enabled Ashford Hospitality Pref G in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Operational resilience

– The operational resilience strategy of Ashford Hospitality Pref G comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Strong track record of project management in the industry

– Ashford Hospitality Pref G is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Organizational Resilience of Ashford Hospitality Pref G

– The covid-19 pandemic has put organizational resilience at the centre of everthing Ashford Hospitality Pref G does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Training and development

– Ashford Hospitality Pref G has one of the best training and development program in industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High brand equity

– Ashford Hospitality Pref G has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Ashford Hospitality Pref G to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Innovation driven organization

– Ashford Hospitality Pref G is one of the most innovative firm in sector.

Analytics focus

– Ashford Hospitality Pref G is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.



02468Ashford Hospitality Pref Arlington Asset Investment Arlington Asset Aurubis ADR AIB Ashford Hospitality Pref G
Net Promoter Score



Weaknesses of Ashford Hospitality Pref G | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Ashford Hospitality Pref G are -

Increasing silos among functional specialists

– The organizational structure of Ashford Hospitality Pref G is dominated by functional specialists. It is not different from other players in the industry, but Ashford Hospitality Pref G needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Ashford Hospitality Pref G to focus more on services in the industry rather than just following the product oriented approach.

High dependence on Ashford Hospitality Pref G ‘s star products

– The top 2 products and services of Ashford Hospitality Pref G still accounts for major business revenue. This dependence on star products in industry has resulted into insufficient focus on developing new products, even though Ashford Hospitality Pref G has relatively successful track record of launching new products.

Need for greater diversity

– Ashford Hospitality Pref G has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Skills based hiring in industry

– The stress on hiring functional specialists at Ashford Hospitality Pref G has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High bargaining power of channel partners in industry

– because of the regulatory requirements in United States, Ashford Hospitality Pref G is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

No frontier risks strategy

– From the 10K / annual statement of Ashford Hospitality Pref G, it seems that company is thinking out the frontier risks that can impact industry. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Low market penetration in new markets

– Outside its home market of United States, Ashford Hospitality Pref G needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Compensation and incentives

– The revenue per employee of Ashford Hospitality Pref G is just above the industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High cash cycle compare to competitors

Ashford Hospitality Pref G has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow decision making process

– As mentioned earlier in the report, Ashford Hospitality Pref G has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Ashford Hospitality Pref G even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Products dominated business model

– Even though Ashford Hospitality Pref G has some of the most successful models in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. Ashford Hospitality Pref G should strive to include more intangible value offerings along with its core products and services.




Ashford Hospitality Pref G Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Ashford Hospitality Pref G are -

Loyalty marketing

– Ashford Hospitality Pref G has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Building a culture of innovation

– managers at Ashford Hospitality Pref G can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Buying journey improvements

– Ashford Hospitality Pref G can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Creating value in data economy

– The success of analytics program of Ashford Hospitality Pref G has opened avenues for new revenue streams for the organization in industry. This can help Ashford Hospitality Pref G to build a more holistic ecosystem for Ashford Hospitality Pref G products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Ashford Hospitality Pref G can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Better consumer reach

– The expansion of the 5G network will help Ashford Hospitality Pref G to increase its market reach. Ashford Hospitality Pref G will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Ashford Hospitality Pref G to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Developing new processes and practices

– Ashford Hospitality Pref G can develop new processes and procedures in industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Learning at scale

– Online learning technologies has now opened space for Ashford Hospitality Pref G to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Ashford Hospitality Pref G can use these opportunities to build new business models that can help the communities that Ashford Hospitality Pref G operates in. Secondly it can use opportunities from government spending in sector.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Ashford Hospitality Pref G can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Manufacturing automation

– Ashford Hospitality Pref G can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Ashford Hospitality Pref G to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Ashford Hospitality Pref G to hire the very best people irrespective of their geographical location.




Threats Ashford Hospitality Pref G External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Ashford Hospitality Pref G are -

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Ashford Hospitality Pref G may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Ashford Hospitality Pref G can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Ashford Hospitality Pref G prominent markets.

Shortening product life cycle

– it is one of the major threat that Ashford Hospitality Pref G is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Technology acceleration in Forth Industrial Revolution

– Ashford Hospitality Pref G has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, Ashford Hospitality Pref G needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Ashford Hospitality Pref G.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to industry are lowering. It can presents Ashford Hospitality Pref G with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Consumer confidence and its impact on Ashford Hospitality Pref G demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.

Regulatory challenges

– Ashford Hospitality Pref G needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the industry regulations.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Ashford Hospitality Pref G in the sector and impact the bottomline of the organization.

Environmental challenges

– Ashford Hospitality Pref G needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Ashford Hospitality Pref G can take advantage of this fund but it will also bring new competitors in the industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Ashford Hospitality Pref G in industry. The industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Stagnating economy with rate increase

– Ashford Hospitality Pref G can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the industry.




Weighted SWOT Analysis of Ashford Hospitality Pref G Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Ashford Hospitality Pref G needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Ashford Hospitality Pref G is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Ashford Hospitality Pref G is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Ashford Hospitality Pref G to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Ashford Hospitality Pref G needs to make to build a sustainable competitive advantage.



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