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FII CYRELA THERA CORPORATE (THRA11) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for FII CYRELA THERA CORPORATE (Brazil)


Based on various researches at Oak Spring University , FII CYRELA THERA CORPORATE is operating in a macro-environment that has been destablized by – increasing commodity prices, there is backlash against globalization, central banks are concerned over increasing inflation, technology disruption, increasing energy prices, supply chains are disrupted by pandemic , customer relationship management is fast transforming because of increasing concerns over data privacy, there is increasing trade war between United States & China, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of FII CYRELA THERA CORPORATE


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that FII CYRELA THERA CORPORATE can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the FII CYRELA THERA CORPORATE, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which FII CYRELA THERA CORPORATE operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of FII CYRELA THERA CORPORATE can be done for the following purposes –
1. Strategic planning of FII CYRELA THERA CORPORATE
2. Improving business portfolio management of FII CYRELA THERA CORPORATE
3. Assessing feasibility of the new initiative in Brazil
4. Making a NA sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of FII CYRELA THERA CORPORATE




Strengths of FII CYRELA THERA CORPORATE | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of FII CYRELA THERA CORPORATE are -

Cross disciplinary teams

– Horizontal connected teams at the FII CYRELA THERA CORPORATE are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Successful track record of launching new products

– FII CYRELA THERA CORPORATE has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. FII CYRELA THERA CORPORATE has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Learning organization

- FII CYRELA THERA CORPORATE is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at FII CYRELA THERA CORPORATE is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at FII CYRELA THERA CORPORATE emphasize – knowledge, initiative, and innovation.

Superior customer experience

– The customer experience strategy of FII CYRELA THERA CORPORATE in NA industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High switching costs

– The high switching costs that FII CYRELA THERA CORPORATE has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Organizational Resilience of FII CYRELA THERA CORPORATE

– The covid-19 pandemic has put organizational resilience at the centre of everthing FII CYRELA THERA CORPORATE does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Effective Research and Development (R&D)

– FII CYRELA THERA CORPORATE has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – FII CYRELA THERA CORPORATE staying ahead in the NA industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Innovation driven organization

– FII CYRELA THERA CORPORATE is one of the most innovative firm in NA sector.

Ability to recruit top talent

– FII CYRELA THERA CORPORATE is one of the leading players in the NA industry in Brazil. It is in a position to attract the best talent available in Brazil. The firm has a robust talent identification program that helps in identifying the brightest.

Training and development

– FII CYRELA THERA CORPORATE has one of the best training and development program in NA industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Low bargaining power of suppliers

– Suppliers of FII CYRELA THERA CORPORATE in the NA sector have low bargaining power. FII CYRELA THERA CORPORATE has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps FII CYRELA THERA CORPORATE to manage not only supply disruptions but also source products at highly competitive prices.

Analytics focus

– FII CYRELA THERA CORPORATE is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the NA industry. The technology infrastructure of Brazil is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.






Weaknesses of FII CYRELA THERA CORPORATE | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of FII CYRELA THERA CORPORATE are -

Products dominated business model

– Even though FII CYRELA THERA CORPORATE has some of the most successful models in the NA industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. FII CYRELA THERA CORPORATE should strive to include more intangible value offerings along with its core products and services.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, FII CYRELA THERA CORPORATE is slow explore the new channels of communication. These new channels of communication can help FII CYRELA THERA CORPORATE to provide better information regarding NA products and services. It can also build an online community to further reach out to potential customers.

Aligning sales with marketing

– From the outside it seems that FII CYRELA THERA CORPORATE needs to have more collaboration between its sales team and marketing team. Sales professionals in the NA industry have deep experience in developing customer relationships. Marketing department at FII CYRELA THERA CORPORATE can leverage the sales team experience to cultivate customer relationships as FII CYRELA THERA CORPORATE is planning to shift buying processes online.

Low market penetration in new markets

– Outside its home market of Brazil, FII CYRELA THERA CORPORATE needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Increasing silos among functional specialists

– The organizational structure of FII CYRELA THERA CORPORATE is dominated by functional specialists. It is not different from other players in the NA industry, but FII CYRELA THERA CORPORATE needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help FII CYRELA THERA CORPORATE to focus more on services in the NA industry rather than just following the product oriented approach.

Compensation and incentives

– The revenue per employee of FII CYRELA THERA CORPORATE is just above the NA industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Employees’ less understanding of FII CYRELA THERA CORPORATE strategy

– From the outside it seems that the employees of FII CYRELA THERA CORPORATE don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Need for greater diversity

– FII CYRELA THERA CORPORATE has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Capital Spending Reduction

– Even during the low interest decade, FII CYRELA THERA CORPORATE has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the NA industry using digital technology.

Slow to strategic competitive environment developments

– As FII CYRELA THERA CORPORATE is one of the leading players in the NA industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the NA industry in last five years.

High dependence on FII CYRELA THERA CORPORATE ‘s star products

– The top 2 products and services of FII CYRELA THERA CORPORATE still accounts for major business revenue. This dependence on star products in NA industry has resulted into insufficient focus on developing new products, even though FII CYRELA THERA CORPORATE has relatively successful track record of launching new products.




FII CYRELA THERA CORPORATE Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of FII CYRELA THERA CORPORATE are -

Better consumer reach

– The expansion of the 5G network will help FII CYRELA THERA CORPORATE to increase its market reach. FII CYRELA THERA CORPORATE will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Leveraging digital technologies

– FII CYRELA THERA CORPORATE can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Learning at scale

– Online learning technologies has now opened space for FII CYRELA THERA CORPORATE to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Lowering marketing communication costs

– 5G expansion will open new opportunities for FII CYRELA THERA CORPORATE in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the NA industry, and it will provide faster access to the consumers.

Manufacturing automation

– FII CYRELA THERA CORPORATE can use the latest technology developments to improve its manufacturing and designing process in NA sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, FII CYRELA THERA CORPORATE can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help FII CYRELA THERA CORPORATE to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Redefining models of collaboration and team work

– As explained in the weaknesses section, FII CYRELA THERA CORPORATE is facing challenges because of the dominance of functional experts in the organization. FII CYRELA THERA CORPORATE can utilize new technology in the field of NA industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help FII CYRELA THERA CORPORATE to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Developing new processes and practices

– FII CYRELA THERA CORPORATE can develop new processes and procedures in NA industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects FII CYRELA THERA CORPORATE can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Building a culture of innovation

– managers at FII CYRELA THERA CORPORATE can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the NA industry.

Using analytics as competitive advantage

– FII CYRELA THERA CORPORATE has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in NA sector. This continuous investment in analytics has enabled FII CYRELA THERA CORPORATE to build a competitive advantage using analytics. The analytics driven competitive advantage can help FII CYRELA THERA CORPORATE to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Loyalty marketing

– FII CYRELA THERA CORPORATE has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.




Threats FII CYRELA THERA CORPORATE External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of FII CYRELA THERA CORPORATE are -

Environmental challenges

– FII CYRELA THERA CORPORATE needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. FII CYRELA THERA CORPORATE can take advantage of this fund but it will also bring new competitors in the NA industry.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of FII CYRELA THERA CORPORATE business can come under increasing regulations regarding data privacy, data security, etc.

Technology acceleration in Forth Industrial Revolution

– FII CYRELA THERA CORPORATE has witnessed rapid integration of technology during Covid-19 in the NA industry. As one of the leading players in the industry, FII CYRELA THERA CORPORATE needs to keep up with the evolution of technology in the NA sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Consumer confidence and its impact on FII CYRELA THERA CORPORATE demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in NA industry and other sectors.

Regulatory challenges

– FII CYRELA THERA CORPORATE needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the NA industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, FII CYRELA THERA CORPORATE can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate FII CYRELA THERA CORPORATE prominent markets.

High dependence on third party suppliers

– FII CYRELA THERA CORPORATE high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to NA industry are lowering. It can presents FII CYRELA THERA CORPORATE with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the NA sector.

Shortening product life cycle

– it is one of the major threat that FII CYRELA THERA CORPORATE is facing in NA sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Increasing wage structure of FII CYRELA THERA CORPORATE

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of FII CYRELA THERA CORPORATE.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Easy access to finance

– Easy access to finance in NA industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. FII CYRELA THERA CORPORATE can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.




Weighted SWOT Analysis of FII CYRELA THERA CORPORATE Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at FII CYRELA THERA CORPORATE needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of FII CYRELA THERA CORPORATE is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of FII CYRELA THERA CORPORATE is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of FII CYRELA THERA CORPORATE to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that FII CYRELA THERA CORPORATE needs to make to build a sustainable competitive advantage.



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