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Global Medical REIT Pref A (GMRE_pa) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Global Medical REIT Pref A (United States)


Based on various researches at Oak Spring University , Global Medical REIT Pref A is operating in a macro-environment that has been destablized by – banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing inequality as vast percentage of new income is going to the top 1%, increasing government debt because of Covid-19 spendings, digital marketing is dominated by two big players Facebook and Google, challanges to central banks by blockchain based private currencies, supply chains are disrupted by pandemic , there is backlash against globalization, competitive advantages are harder to sustain because of technology dispersion, geopolitical disruptions, etc



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Introduction to SWOT Analysis of Global Medical REIT Pref A


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Global Medical REIT Pref A can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Global Medical REIT Pref A, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Global Medical REIT Pref A operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Global Medical REIT Pref A can be done for the following purposes –
1. Strategic planning of Global Medical REIT Pref A
2. Improving business portfolio management of Global Medical REIT Pref A
3. Assessing feasibility of the new initiative in United States
4. Making a sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Global Medical REIT Pref A




Strengths of Global Medical REIT Pref A | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Global Medical REIT Pref A are -

Operational resilience

– The operational resilience strategy of Global Medical REIT Pref A comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Diverse revenue streams

– Global Medical REIT Pref A is present in almost all the verticals within the industry. This has provided Global Medical REIT Pref A a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Highly skilled collaborators

– Global Medical REIT Pref A has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive industry. Secondly the value chain collaborators of Global Medical REIT Pref A have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to recruit top talent

– Global Medical REIT Pref A is one of the leading players in the industry in United States. It is in a position to attract the best talent available in United States. The firm has a robust talent identification program that helps in identifying the brightest.

Sustainable margins compare to other players in industry

– Global Medical REIT Pref A has clearly differentiated products in the market place. This has enabled Global Medical REIT Pref A to fetch slight price premium compare to the competitors in the industry. The sustainable margins have also helped Global Medical REIT Pref A to invest into research and development (R&D) and innovation.

Low bargaining power of suppliers

– Suppliers of Global Medical REIT Pref A in the sector have low bargaining power. Global Medical REIT Pref A has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Global Medical REIT Pref A to manage not only supply disruptions but also source products at highly competitive prices.

Analytics focus

– Global Medical REIT Pref A is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure of United States is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Learning organization

- Global Medical REIT Pref A is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Global Medical REIT Pref A is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Global Medical REIT Pref A emphasize – knowledge, initiative, and innovation.

Ability to lead change in

– Global Medical REIT Pref A is one of the leading players in the industry in United States. Over the years it has not only transformed the business landscape in the industry in United States but also across the existing markets. The ability to lead change has enabled Global Medical REIT Pref A in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Training and development

– Global Medical REIT Pref A has one of the best training and development program in industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Digital Transformation in industry

- digital transformation varies from industry to industry. For Global Medical REIT Pref A digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Global Medical REIT Pref A has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Innovation driven organization

– Global Medical REIT Pref A is one of the most innovative firm in sector.






Weaknesses of Global Medical REIT Pref A | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Global Medical REIT Pref A are -

High operating costs

– Compare to the competitors, Global Medical REIT Pref A has high operating costs in the industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Global Medical REIT Pref A lucrative customers.

Low market penetration in new markets

– Outside its home market of United States, Global Medical REIT Pref A needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to strategic competitive environment developments

– As Global Medical REIT Pref A is one of the leading players in the industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Employees’ less understanding of Global Medical REIT Pref A strategy

– From the outside it seems that the employees of Global Medical REIT Pref A don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Ability to respond to the competition

– As the decision making is very deliberative at Global Medical REIT Pref A, in the dynamic environment of industry it has struggled to respond to the nimble upstart competition. Global Medical REIT Pref A has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Skills based hiring in industry

– The stress on hiring functional specialists at Global Medical REIT Pref A has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Increasing silos among functional specialists

– The organizational structure of Global Medical REIT Pref A is dominated by functional specialists. It is not different from other players in the industry, but Global Medical REIT Pref A needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Global Medical REIT Pref A to focus more on services in the industry rather than just following the product oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Global Medical REIT Pref A is slow explore the new channels of communication. These new channels of communication can help Global Medical REIT Pref A to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Need for greater diversity

– Global Medical REIT Pref A has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Interest costs

– Compare to the competition, Global Medical REIT Pref A has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Aligning sales with marketing

– From the outside it seems that Global Medical REIT Pref A needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department at Global Medical REIT Pref A can leverage the sales team experience to cultivate customer relationships as Global Medical REIT Pref A is planning to shift buying processes online.




Global Medical REIT Pref A Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Global Medical REIT Pref A are -

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Global Medical REIT Pref A can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Loyalty marketing

– Global Medical REIT Pref A has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Global Medical REIT Pref A can use these opportunities to build new business models that can help the communities that Global Medical REIT Pref A operates in. Secondly it can use opportunities from government spending in sector.

Use of Bitcoin and other crypto currencies for transactions in industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Global Medical REIT Pref A in the industry. Now Global Medical REIT Pref A can target international markets with far fewer capital restrictions requirements than the existing system.

Buying journey improvements

– Global Medical REIT Pref A can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Global Medical REIT Pref A can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Global Medical REIT Pref A to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Global Medical REIT Pref A to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Global Medical REIT Pref A to hire the very best people irrespective of their geographical location.

Manufacturing automation

– Global Medical REIT Pref A can use the latest technology developments to improve its manufacturing and designing process in sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Creating value in data economy

– The success of analytics program of Global Medical REIT Pref A has opened avenues for new revenue streams for the organization in industry. This can help Global Medical REIT Pref A to build a more holistic ecosystem for Global Medical REIT Pref A products in the industry by providing – data insight services, data privacy related products, data based consulting services, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Global Medical REIT Pref A in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the industry, and it will provide faster access to the consumers.

Building a culture of innovation

– managers at Global Medical REIT Pref A can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the industry.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in industry, but it has also influenced the consumer preferences. Global Medical REIT Pref A can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Using analytics as competitive advantage

– Global Medical REIT Pref A has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in sector. This continuous investment in analytics has enabled Global Medical REIT Pref A to build a competitive advantage using analytics. The analytics driven competitive advantage can help Global Medical REIT Pref A to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.




Threats Global Medical REIT Pref A External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Global Medical REIT Pref A are -

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Global Medical REIT Pref A may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of sector.

Consumer confidence and its impact on Global Medical REIT Pref A demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in industry and other sectors.

High dependence on third party suppliers

– Global Medical REIT Pref A high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology acceleration in Forth Industrial Revolution

– Global Medical REIT Pref A has witnessed rapid integration of technology during Covid-19 in the industry. As one of the leading players in the industry, Global Medical REIT Pref A needs to keep up with the evolution of technology in the sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Shortening product life cycle

– it is one of the major threat that Global Medical REIT Pref A is facing in sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Global Medical REIT Pref A in industry. The industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Global Medical REIT Pref A business can come under increasing regulations regarding data privacy, data security, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Global Medical REIT Pref A needs to understand the core reasons impacting the industry. This will help it in building a better workplace.

Environmental challenges

– Global Medical REIT Pref A needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Global Medical REIT Pref A can take advantage of this fund but it will also bring new competitors in the industry.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Global Medical REIT Pref A.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Global Medical REIT Pref A will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Easy access to finance

– Easy access to finance in industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Global Medical REIT Pref A can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.




Weighted SWOT Analysis of Global Medical REIT Pref A Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Global Medical REIT Pref A needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Global Medical REIT Pref A is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Global Medical REIT Pref A is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Global Medical REIT Pref A to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Global Medical REIT Pref A needs to make to build a sustainable competitive advantage.



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