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XiAn Qiyuan Mech Electric Equipment (300140) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for XiAn Qiyuan Mech Electric Equipment (China)


Based on various researches at Oak Spring University , XiAn Qiyuan Mech Electric Equipment is operating in a macro-environment that has been destablized by – there is increasing trade war between United States & China, increasing transportation and logistics costs, digital marketing is dominated by two big players Facebook and Google, technology disruption, talent flight as more people leaving formal jobs, wage bills are increasing, cloud computing is disrupting traditional business models, challanges to central banks by blockchain based private currencies, there is backlash against globalization, etc



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Introduction to SWOT Analysis of XiAn Qiyuan Mech Electric Equipment


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that XiAn Qiyuan Mech Electric Equipment can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the XiAn Qiyuan Mech Electric Equipment, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which XiAn Qiyuan Mech Electric Equipment operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of XiAn Qiyuan Mech Electric Equipment can be done for the following purposes –
1. Strategic planning of XiAn Qiyuan Mech Electric Equipment
2. Improving business portfolio management of XiAn Qiyuan Mech Electric Equipment
3. Assessing feasibility of the new initiative in China
4. Making a Electronic Instr. & Controls sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of XiAn Qiyuan Mech Electric Equipment




Strengths of XiAn Qiyuan Mech Electric Equipment | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of XiAn Qiyuan Mech Electric Equipment are -

Sustainable margins compare to other players in Electronic Instr. & Controls industry

– XiAn Qiyuan Mech Electric Equipment has clearly differentiated products in the market place. This has enabled XiAn Qiyuan Mech Electric Equipment to fetch slight price premium compare to the competitors in the Electronic Instr. & Controls industry. The sustainable margins have also helped XiAn Qiyuan Mech Electric Equipment to invest into research and development (R&D) and innovation.

Learning organization

- XiAn Qiyuan Mech Electric Equipment is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at XiAn Qiyuan Mech Electric Equipment is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at XiAn Qiyuan Mech Electric Equipment emphasize – knowledge, initiative, and innovation.

Diverse revenue streams

– XiAn Qiyuan Mech Electric Equipment is present in almost all the verticals within the Electronic Instr. & Controls industry. This has provided XiAn Qiyuan Mech Electric Equipment a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Highly skilled collaborators

– XiAn Qiyuan Mech Electric Equipment has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Electronic Instr. & Controls industry. Secondly the value chain collaborators of XiAn Qiyuan Mech Electric Equipment have helped the firm to develop new products and bring them quickly to the marketplace.

Low bargaining power of suppliers

– Suppliers of XiAn Qiyuan Mech Electric Equipment in the Technology sector have low bargaining power. XiAn Qiyuan Mech Electric Equipment has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps XiAn Qiyuan Mech Electric Equipment to manage not only supply disruptions but also source products at highly competitive prices.

High brand equity

– XiAn Qiyuan Mech Electric Equipment has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled XiAn Qiyuan Mech Electric Equipment to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Effective Research and Development (R&D)

– XiAn Qiyuan Mech Electric Equipment has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – XiAn Qiyuan Mech Electric Equipment staying ahead in the Electronic Instr. & Controls industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Cross disciplinary teams

– Horizontal connected teams at the XiAn Qiyuan Mech Electric Equipment are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Superior customer experience

– The customer experience strategy of XiAn Qiyuan Mech Electric Equipment in Electronic Instr. & Controls industry is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Analytics focus

– XiAn Qiyuan Mech Electric Equipment is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the Electronic Instr. & Controls industry. The technology infrastructure of China is also helping it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management in the Electronic Instr. & Controls industry

– XiAn Qiyuan Mech Electric Equipment is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Digital Transformation in Electronic Instr. & Controls industry

- digital transformation varies from industry to industry. For XiAn Qiyuan Mech Electric Equipment digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. XiAn Qiyuan Mech Electric Equipment has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.






Weaknesses of XiAn Qiyuan Mech Electric Equipment | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of XiAn Qiyuan Mech Electric Equipment are -

Workers concerns about automation

– As automation is fast increasing in the Electronic Instr. & Controls industry, XiAn Qiyuan Mech Electric Equipment needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Capital Spending Reduction

– Even during the low interest decade, XiAn Qiyuan Mech Electric Equipment has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the Electronic Instr. & Controls industry using digital technology.

High bargaining power of channel partners in Electronic Instr. & Controls industry

– because of the regulatory requirements in China, XiAn Qiyuan Mech Electric Equipment is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Electronic Instr. & Controls industry.

High operating costs

– Compare to the competitors, XiAn Qiyuan Mech Electric Equipment has high operating costs in the Electronic Instr. & Controls industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract XiAn Qiyuan Mech Electric Equipment lucrative customers.

Skills based hiring in Electronic Instr. & Controls industry

– The stress on hiring functional specialists at XiAn Qiyuan Mech Electric Equipment has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Aligning sales with marketing

– From the outside it seems that XiAn Qiyuan Mech Electric Equipment needs to have more collaboration between its sales team and marketing team. Sales professionals in the Electronic Instr. & Controls industry have deep experience in developing customer relationships. Marketing department at XiAn Qiyuan Mech Electric Equipment can leverage the sales team experience to cultivate customer relationships as XiAn Qiyuan Mech Electric Equipment is planning to shift buying processes online.

Slow decision making process

– As mentioned earlier in the report, XiAn Qiyuan Mech Electric Equipment has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Electronic Instr. & Controls industry over the last five years. XiAn Qiyuan Mech Electric Equipment even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of XiAn Qiyuan Mech Electric Equipment supply chain. Even after few cautionary changes, XiAn Qiyuan Mech Electric Equipment is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left XiAn Qiyuan Mech Electric Equipment vulnerable to further global disruptions in South East Asia.

Interest costs

– Compare to the competition, XiAn Qiyuan Mech Electric Equipment has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Products dominated business model

– Even though XiAn Qiyuan Mech Electric Equipment has some of the most successful models in the Electronic Instr. & Controls industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. XiAn Qiyuan Mech Electric Equipment should strive to include more intangible value offerings along with its core products and services.

Compensation and incentives

– The revenue per employee of XiAn Qiyuan Mech Electric Equipment is just above the Electronic Instr. & Controls industry average. It needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.




XiAn Qiyuan Mech Electric Equipment Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of XiAn Qiyuan Mech Electric Equipment are -

Using analytics as competitive advantage

– XiAn Qiyuan Mech Electric Equipment has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in Electronic Instr. & Controls sector. This continuous investment in analytics has enabled XiAn Qiyuan Mech Electric Equipment to build a competitive advantage using analytics. The analytics driven competitive advantage can help XiAn Qiyuan Mech Electric Equipment to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Use of Bitcoin and other crypto currencies for transactions in Electronic Instr. & Controls industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for XiAn Qiyuan Mech Electric Equipment in the Electronic Instr. & Controls industry. Now XiAn Qiyuan Mech Electric Equipment can target international markets with far fewer capital restrictions requirements than the existing system.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. XiAn Qiyuan Mech Electric Equipment can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for XiAn Qiyuan Mech Electric Equipment to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for XiAn Qiyuan Mech Electric Equipment to hire the very best people irrespective of their geographical location.

Buying journey improvements

– XiAn Qiyuan Mech Electric Equipment can improve the customer journey of consumers in the Electronic Instr. & Controls industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Developing new processes and practices

– XiAn Qiyuan Mech Electric Equipment can develop new processes and procedures in Electronic Instr. & Controls industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Loyalty marketing

– XiAn Qiyuan Mech Electric Equipment has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects XiAn Qiyuan Mech Electric Equipment can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Electronic Instr. & Controls industry, but it has also influenced the consumer preferences. XiAn Qiyuan Mech Electric Equipment can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Manufacturing automation

– XiAn Qiyuan Mech Electric Equipment can use the latest technology developments to improve its manufacturing and designing process in Electronic Instr. & Controls sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help XiAn Qiyuan Mech Electric Equipment to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Leveraging digital technologies

– XiAn Qiyuan Mech Electric Equipment can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Better consumer reach

– The expansion of the 5G network will help XiAn Qiyuan Mech Electric Equipment to increase its market reach. XiAn Qiyuan Mech Electric Equipment will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.




Threats XiAn Qiyuan Mech Electric Equipment External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of XiAn Qiyuan Mech Electric Equipment are -

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Electronic Instr. & Controls industry are lowering. It can presents XiAn Qiyuan Mech Electric Equipment with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Electronic Instr. & Controls sector.

Easy access to finance

– Easy access to finance in Electronic Instr. & Controls industry will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. XiAn Qiyuan Mech Electric Equipment can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, XiAn Qiyuan Mech Electric Equipment may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Electronic Instr. & Controls sector.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, XiAn Qiyuan Mech Electric Equipment can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate XiAn Qiyuan Mech Electric Equipment prominent markets.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of XiAn Qiyuan Mech Electric Equipment business can come under increasing regulations regarding data privacy, data security, etc.

Shortening product life cycle

– it is one of the major threat that XiAn Qiyuan Mech Electric Equipment is facing in Electronic Instr. & Controls sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Regulatory challenges

– XiAn Qiyuan Mech Electric Equipment needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Electronic Instr. & Controls industry regulations.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Consumer confidence and its impact on XiAn Qiyuan Mech Electric Equipment demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Electronic Instr. & Controls industry and other sectors.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. XiAn Qiyuan Mech Electric Equipment needs to understand the core reasons impacting the Electronic Instr. & Controls industry. This will help it in building a better workplace.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of XiAn Qiyuan Mech Electric Equipment.

Stagnating economy with rate increase

– XiAn Qiyuan Mech Electric Equipment can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Electronic Instr. & Controls industry.




Weighted SWOT Analysis of XiAn Qiyuan Mech Electric Equipment Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at XiAn Qiyuan Mech Electric Equipment needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of XiAn Qiyuan Mech Electric Equipment is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of XiAn Qiyuan Mech Electric Equipment is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of XiAn Qiyuan Mech Electric Equipment to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that XiAn Qiyuan Mech Electric Equipment needs to make to build a sustainable competitive advantage.



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