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Suzhou TA&A Ultra Clean (300390) SWOT Analysis / TOWS Matrix / MBA Resources

Introduction to SWOT Analysis

SWOT Analysis / TOWS Matrix for Suzhou TA&A Ultra Clean (China)


Based on various researches at Oak Spring University , Suzhou TA&A Ultra Clean is operating in a macro-environment that has been destablized by – increasing transportation and logistics costs, supply chains are disrupted by pandemic , talent flight as more people leaving formal jobs, competitive advantages are harder to sustain because of technology dispersion, digital marketing is dominated by two big players Facebook and Google, increasing household debt because of falling income levels, increasing government debt because of Covid-19 spendings, increasing commodity prices, cloud computing is disrupting traditional business models, etc



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Introduction to SWOT Analysis of Suzhou TA&A Ultra Clean


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University, we believe that Suzhou TA&A Ultra Clean can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Suzhou TA&A Ultra Clean, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Suzhou TA&A Ultra Clean operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Suzhou TA&A Ultra Clean can be done for the following purposes –
1. Strategic planning of Suzhou TA&A Ultra Clean
2. Improving business portfolio management of Suzhou TA&A Ultra Clean
3. Assessing feasibility of the new initiative in China
4. Making a Textiles - Non Apparel sector specific business decision
5. Set goals for the organization
6. Organizational restructuring of Suzhou TA&A Ultra Clean




Strengths of Suzhou TA&A Ultra Clean | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Suzhou TA&A Ultra Clean are -

Training and development

– Suzhou TA&A Ultra Clean has one of the best training and development program in Consumer Cyclical industry. The effectiveness of the training programs can be measured in – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Highly skilled collaborators

– Suzhou TA&A Ultra Clean has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive Textiles - Non Apparel industry. Secondly the value chain collaborators of Suzhou TA&A Ultra Clean have helped the firm to develop new products and bring them quickly to the marketplace.

Effective Research and Development (R&D)

– Suzhou TA&A Ultra Clean has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in – Suzhou TA&A Ultra Clean staying ahead in the Textiles - Non Apparel industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Strong track record of project management in the Textiles - Non Apparel industry

– Suzhou TA&A Ultra Clean is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Learning organization

- Suzhou TA&A Ultra Clean is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Suzhou TA&A Ultra Clean is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders at Suzhou TA&A Ultra Clean emphasize – knowledge, initiative, and innovation.

Organizational Resilience of Suzhou TA&A Ultra Clean

– The covid-19 pandemic has put organizational resilience at the centre of everthing Suzhou TA&A Ultra Clean does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Sustainable margins compare to other players in Textiles - Non Apparel industry

– Suzhou TA&A Ultra Clean has clearly differentiated products in the market place. This has enabled Suzhou TA&A Ultra Clean to fetch slight price premium compare to the competitors in the Textiles - Non Apparel industry. The sustainable margins have also helped Suzhou TA&A Ultra Clean to invest into research and development (R&D) and innovation.

Ability to lead change in Textiles - Non Apparel

– Suzhou TA&A Ultra Clean is one of the leading players in the Textiles - Non Apparel industry in China. Over the years it has not only transformed the business landscape in the Textiles - Non Apparel industry in China but also across the existing markets. The ability to lead change has enabled Suzhou TA&A Ultra Clean in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High switching costs

– The high switching costs that Suzhou TA&A Ultra Clean has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Innovation driven organization

– Suzhou TA&A Ultra Clean is one of the most innovative firm in Textiles - Non Apparel sector.

Cross disciplinary teams

– Horizontal connected teams at the Suzhou TA&A Ultra Clean are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Operational resilience

– The operational resilience strategy of Suzhou TA&A Ultra Clean comprises – understanding the underlying the factors in the Textiles - Non Apparel industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.






Weaknesses of Suzhou TA&A Ultra Clean | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Suzhou TA&A Ultra Clean are -

High operating costs

– Compare to the competitors, Suzhou TA&A Ultra Clean has high operating costs in the Textiles - Non Apparel industry. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Suzhou TA&A Ultra Clean lucrative customers.

Ability to respond to the competition

– As the decision making is very deliberative at Suzhou TA&A Ultra Clean, in the dynamic environment of Textiles - Non Apparel industry it has struggled to respond to the nimble upstart competition. Suzhou TA&A Ultra Clean has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Employees’ less understanding of Suzhou TA&A Ultra Clean strategy

– From the outside it seems that the employees of Suzhou TA&A Ultra Clean don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Low market penetration in new markets

– Outside its home market of China, Suzhou TA&A Ultra Clean needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow decision making process

– As mentioned earlier in the report, Suzhou TA&A Ultra Clean has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the Textiles - Non Apparel industry over the last five years. Suzhou TA&A Ultra Clean even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

High bargaining power of channel partners in Textiles - Non Apparel industry

– because of the regulatory requirements in China, Suzhou TA&A Ultra Clean is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the Textiles - Non Apparel industry.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Suzhou TA&A Ultra Clean supply chain. Even after few cautionary changes, Suzhou TA&A Ultra Clean is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Suzhou TA&A Ultra Clean vulnerable to further global disruptions in South East Asia.

Skills based hiring in Textiles - Non Apparel industry

– The stress on hiring functional specialists at Suzhou TA&A Ultra Clean has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to strategic competitive environment developments

– As Suzhou TA&A Ultra Clean is one of the leading players in the Textiles - Non Apparel industry, it takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the Textiles - Non Apparel industry in last five years.

Increasing silos among functional specialists

– The organizational structure of Suzhou TA&A Ultra Clean is dominated by functional specialists. It is not different from other players in the Textiles - Non Apparel industry, but Suzhou TA&A Ultra Clean needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Suzhou TA&A Ultra Clean to focus more on services in the Textiles - Non Apparel industry rather than just following the product oriented approach.

High dependence on Suzhou TA&A Ultra Clean ‘s star products

– The top 2 products and services of Suzhou TA&A Ultra Clean still accounts for major business revenue. This dependence on star products in Textiles - Non Apparel industry has resulted into insufficient focus on developing new products, even though Suzhou TA&A Ultra Clean has relatively successful track record of launching new products.




Suzhou TA&A Ultra Clean Opportunities | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities of Suzhou TA&A Ultra Clean are -

Use of Bitcoin and other crypto currencies for transactions in Textiles - Non Apparel industry

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Suzhou TA&A Ultra Clean in the Textiles - Non Apparel industry. Now Suzhou TA&A Ultra Clean can target international markets with far fewer capital restrictions requirements than the existing system.

Manufacturing automation

– Suzhou TA&A Ultra Clean can use the latest technology developments to improve its manufacturing and designing process in Textiles - Non Apparel sector. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Leveraging digital technologies

– Suzhou TA&A Ultra Clean can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Buying journey improvements

– Suzhou TA&A Ultra Clean can improve the customer journey of consumers in the Textiles - Non Apparel industry by using analytics and artificial intelligence. It can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Suzhou TA&A Ultra Clean can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help Suzhou TA&A Ultra Clean to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Suzhou TA&A Ultra Clean can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Suzhou TA&A Ultra Clean to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Developing new processes and practices

– Suzhou TA&A Ultra Clean can develop new processes and procedures in Textiles - Non Apparel industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Changes in consumer behavior post Covid-19

– consumer behavior has changed in the Textiles - Non Apparel industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Suzhou TA&A Ultra Clean can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Suzhou TA&A Ultra Clean can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Suzhou TA&A Ultra Clean is facing challenges because of the dominance of functional experts in the organization. Suzhou TA&A Ultra Clean can utilize new technology in the field of Textiles - Non Apparel industry to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Suzhou TA&A Ultra Clean can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Better consumer reach

– The expansion of the 5G network will help Suzhou TA&A Ultra Clean to increase its market reach. Suzhou TA&A Ultra Clean will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Learning at scale

– Online learning technologies has now opened space for Suzhou TA&A Ultra Clean to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.




Threats Suzhou TA&A Ultra Clean External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats of Suzhou TA&A Ultra Clean are -

Increasing wage structure of Suzhou TA&A Ultra Clean

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Suzhou TA&A Ultra Clean.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, Suzhou TA&A Ultra Clean may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Textiles - Non Apparel sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Stagnating economy with rate increase

– Suzhou TA&A Ultra Clean can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the Textiles - Non Apparel industry.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Suzhou TA&A Ultra Clean can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate Suzhou TA&A Ultra Clean prominent markets.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Suzhou TA&A Ultra Clean in the Textiles - Non Apparel sector and impact the bottomline of the organization.

Consumer confidence and its impact on Suzhou TA&A Ultra Clean demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in Textiles - Non Apparel industry and other sectors.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Suzhou TA&A Ultra Clean will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Suzhou TA&A Ultra Clean in Textiles - Non Apparel industry. The Textiles - Non Apparel industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry to Textiles - Non Apparel industry are lowering. It can presents Suzhou TA&A Ultra Clean with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the Textiles - Non Apparel sector.

Regulatory challenges

– Suzhou TA&A Ultra Clean needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Textiles - Non Apparel industry regulations.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Suzhou TA&A Ultra Clean.




Weighted SWOT Analysis of Suzhou TA&A Ultra Clean Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers at Suzhou TA&A Ultra Clean needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of Suzhou TA&A Ultra Clean is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of Suzhou TA&A Ultra Clean is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Suzhou TA&A Ultra Clean to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Suzhou TA&A Ultra Clean needs to make to build a sustainable competitive advantage.



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