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Uber and its Driver-Partners: Labor Challenges in the On-Demand Transportation Networking Sector Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Uber and its Driver-Partners: Labor Challenges in the On-Demand Transportation Networking Sector case study


At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Uber and its Driver-Partners: Labor Challenges in the On-Demand Transportation Networking Sector case study is a Harvard Business School (HBR) case study written by Janet L. Rovenpor, Lisa T. Stickney, Rita J. Shea-Van Fossen. The Uber and its Driver-Partners: Labor Challenges in the On-Demand Transportation Networking Sector (referred as “Uber Driver” from here on) case study provides evaluation & decision scenario in field of Organizational Development. It also touches upon business topics such as - Value proposition, Managing yourself.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment




Case Description of Uber and its Driver-Partners: Labor Challenges in the On-Demand Transportation Networking Sector Case Study


This case explores the nature of the relationship between Uber Technologies, Inc., and its driver-partners. Uber touted itself as a technology company that licensed an app to independent contractors acting as drivers. However, some Uber driver-partners were unhappy and their lawyers filed lawsuits seeking class action status. The driver-partners believed that Uber should have treated them as employees and should have given them benefits (e.g., workers' compensation and reimbursement for their expenses). They complained that Uber unfairly denied them gratuities. The case provides a brief history of Uber Technologies, its competitors, and the taxi and limousine industry, discusses the requirements for working as an Uber driver-partner, and delves into litigation related to Uber's labor practices. It raises substantial questions about how to classify workers (employee v. contractor) and how to develop human resource practices in the sharing economy.


Case Authors : Janet L. Rovenpor, Lisa T. Stickney, Rita J. Shea-Van Fossen

Topic : Organizational Development

Related Areas : Managing yourself




Calculating Net Present Value (NPV) at 6% for Uber and its Driver-Partners: Labor Challenges in the On-Demand Transportation Networking Sector Case Study


Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Discounted
Cash Flows
Year 0 (10028120) -10028120 - -
Year 1 3461734 -6566386 3461734 0.9434 3265787
Year 2 3962328 -2604058 7424062 0.89 3526458
Year 3 3970965 1366907 11395027 0.8396 3334099
Year 4 3241232 4608139 14636259 0.7921 2567359
TOTAL 14636259 12693703


The Net Present Value at 6% discount rate is 2665583

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting


What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.




Capital Budgeting Approaches

Methods of Capital Budgeting


There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Profitability Index
2. Internal Rate of Return
3. Payback Period
4. Net Present Value

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Uber Driver shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Uber Driver have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.




Formula and Steps to Calculate Net Present Value (NPV) of Uber and its Driver-Partners: Labor Challenges in the On-Demand Transportation Networking Sector

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Organizational Development Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Uber Driver often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Uber Driver needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Discounted
Cash Flows
Year 0 (10028120) -10028120 - -
Year 1 3461734 -6566386 3461734 0.8696 3010203
Year 2 3962328 -2604058 7424062 0.7561 2996089
Year 3 3970965 1366907 11395027 0.6575 2610974
Year 4 3241232 4608139 14636259 0.5718 1853185
TOTAL 10470452


The Net NPV after 4 years is 442332

(10470452 - 10028120 )






Calculating Net Present Value (NPV) at 20%


If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Discounted
Cash Flows
Year 0 (10028120) -10028120 - -
Year 1 3461734 -6566386 3461734 0.8333 2884778
Year 2 3962328 -2604058 7424062 0.6944 2751617
Year 3 3970965 1366907 11395027 0.5787 2298012
Year 4 3241232 4608139 14636259 0.4823 1563094
TOTAL 9497501


The Net NPV after 4 years is -530619

At 20% discount rate the NPV is negative (9497501 - 10028120 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Uber Driver to discount cash flow at lower discount rates such as 15%.



Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Uber Driver has a NPV value higher than Zero then finance managers at Uber Driver can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Uber Driver, then the stock price of the Uber Driver should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Uber Driver should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

What will be a multi year spillover effect of various taxation regulations.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Understanding of risks involved in the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.




References & Further Readings

Janet L. Rovenpor, Lisa T. Stickney, Rita J. Shea-Van Fossen (2018), "Uber and its Driver-Partners: Labor Challenges in the On-Demand Transportation Networking Sector Harvard Business Review Case Study. Published by HBR Publications.