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Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Plant, Spanish Version Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Plant, Spanish Version case study


At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Plant, Spanish Version case study is a Harvard Business School (HBR) case study written by C. Wickham Skinner, Heather Beckham. The Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Plant, Spanish Version (referred as “Foremen Treadway” from here on) case study provides evaluation & decision scenario in field of Organizational Development. It also touches upon business topics such as - Value proposition, Employee retention, Hiring, Human resource management, Labor, Leadership, Managing yourself, Organizational culture, Organizational structure.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment




Case Description of Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Plant, Spanish Version Case Study


When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version.Treadway Tire's plant in Lima, Ohio must confront strong job dissatisfaction and high turnover among its line foremen. The foremen are caught in the middle of an adversarial relationship between the union and management, and they must cope with the needs and interests of both. They also perceive limited opportunity for career advancement. Solving the problem requires rethinking the philosophy that guides workforce management and changing the Treadway culture that has grown up around that philosophy. Facing mounting pressure to reduce costs and increase productivity, director of human resources Ashley Wall must work quickly to analyze the root causes of the problem and provide an action plan to reduce turnover of the line foreman segment.


Case Authors : C. Wickham Skinner, Heather Beckham

Topic : Organizational Development

Related Areas : Employee retention, Hiring, Human resource management, Labor, Leadership, Managing yourself, Organizational culture, Organizational structure




Calculating Net Present Value (NPV) at 6% for Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Plant, Spanish Version Case Study


Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Discounted
Cash Flows
Year 0 (10029885) -10029885 - -
Year 1 3459906 -6569979 3459906 0.9434 3264062
Year 2 3974762 -2595217 7434668 0.89 3537524
Year 3 3936743 1341526 11371411 0.8396 3305365
Year 4 3243509 4585035 14614920 0.7921 2569163
TOTAL 14614920 12676115


The Net Present Value at 6% discount rate is 2646230

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting


What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.




Capital Budgeting Approaches

Methods of Capital Budgeting


There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Net Present Value
2. Profitability Index
3. Internal Rate of Return
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Foremen Treadway have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Foremen Treadway shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.




Formula and Steps to Calculate Net Present Value (NPV) of Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Plant, Spanish Version

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Organizational Development Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Foremen Treadway often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Foremen Treadway needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Discounted
Cash Flows
Year 0 (10029885) -10029885 - -
Year 1 3459906 -6569979 3459906 0.8696 3008614
Year 2 3974762 -2595217 7434668 0.7561 3005491
Year 3 3936743 1341526 11371411 0.6575 2588472
Year 4 3243509 4585035 14614920 0.5718 1854487
TOTAL 10457064


The Net NPV after 4 years is 427179

(10457064 - 10029885 )






Calculating Net Present Value (NPV) at 20%


If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Discounted
Cash Flows
Year 0 (10029885) -10029885 - -
Year 1 3459906 -6569979 3459906 0.8333 2883255
Year 2 3974762 -2595217 7434668 0.6944 2760251
Year 3 3936743 1341526 11371411 0.5787 2278208
Year 4 3243509 4585035 14614920 0.4823 1564192
TOTAL 9485906


The Net NPV after 4 years is -543979

At 20% discount rate the NPV is negative (9485906 - 10029885 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Foremen Treadway to discount cash flow at lower discount rates such as 15%.



Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Foremen Treadway has a NPV value higher than Zero then finance managers at Foremen Treadway can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Foremen Treadway, then the stock price of the Foremen Treadway should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Foremen Treadway should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What can impact the cash flow of the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What will be a multi year spillover effect of various taxation regulations.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Understanding of risks involved in the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.




References & Further Readings

C. Wickham Skinner, Heather Beckham (2018), "Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Plant, Spanish Version Harvard Business Review Case Study. Published by HBR Publications.