Liferay: A Portal and Content Management Platform Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Liferay: A Portal and Content Management Platform case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Liferay: A Portal and Content Management Platform case study is a Harvard Business School (HBR) case study written by Swanand Deodhar, Kul Bhushan C. Saxena, Rajen Gupta. The Liferay: A Portal and Content Management Platform (referred as “Liferay's Liferay” from here on) case study provides evaluation & decision scenario in field of Technology & Operations. It also touches upon business topics such as - Value proposition, .

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

Case Description of Liferay: A Portal and Content Management Platform Case Study

Liferay, an enterprise portal and content management system, uses an open-source development model. Its flagship portal (also named Liferay) is distributed under a Massachusetts Institute of Technology (MIT) licence. This licence allows users to access, modify and distribute Liferay's source code, and to re-license their derivative work. Open-source licencing has significant implications for Liferay's adoption process. Organizations simply download the Liferay portal for free, try it out for different business requirements and engage the vendor for dedicated service-level agreements for more advanced usage support. Several developers and users outside Liferay participate in the software development process and make significant contributions. However, unrestricted access and liberal distribution norms allow other software organizations to make free use of Liferay's efforts. These organizations slightly modify Liferay's source code (particularly Liferay's core system) and repackage the software. By 2010, this scenario has become particularly difficult. Liferay's recent adoption of a platform strategy is based on preserving the uniformity and stability of the core system. Due to unconstrained modifications to the source code, the core system could soon become fractured and non-standardized. The CEO has to select a suitable licencing framework that will align with the newly adopted platform strategy but at the same time retain Liferay's adherence to open source. Alternately, Liferay could abandon open source altogether.

Case Authors : Swanand Deodhar, Kul Bhushan C. Saxena, Rajen Gupta

Topic : Technology & Operations

Related Areas :

Calculating Net Present Value (NPV) at 6% for Liferay: A Portal and Content Management Platform Case Study

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Cash Flows
Year 0 (10019176) -10019176 - -
Year 1 3445488 -6573688 3445488 0.9434 3250460
Year 2 3958731 -2614957 7404219 0.89 3523256
Year 3 3936744 1321787 11340963 0.8396 3305366
Year 4 3243390 4565177 14584353 0.7921 2569069
TOTAL 14584353 12648152

The Net Present Value at 6% discount rate is 2628976

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Net Present Value
2. Payback Period
3. Profitability Index
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Liferay's Liferay shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Liferay's Liferay have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

Formula and Steps to Calculate Net Present Value (NPV) of Liferay: A Portal and Content Management Platform

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Technology & Operations Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Liferay's Liferay often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Liferay's Liferay needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Cash Flows
Year 0 (10019176) -10019176 - -
Year 1 3445488 -6573688 3445488 0.8696 2996077
Year 2 3958731 -2614957 7404219 0.7561 2993369
Year 3 3936744 1321787 11340963 0.6575 2588473
Year 4 3243390 4565177 14584353 0.5718 1854419
TOTAL 10432338

The Net NPV after 4 years is 413162

(10432338 - 10019176 )

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Cash Flows
Year 0 (10019176) -10019176 - -
Year 1 3445488 -6573688 3445488 0.8333 2871240
Year 2 3958731 -2614957 7404219 0.6944 2749119
Year 3 3936744 1321787 11340963 0.5787 2278208
Year 4 3243390 4565177 14584353 0.4823 1564135
TOTAL 9462702

The Net NPV after 4 years is -556474

At 20% discount rate the NPV is negative (9462702 - 10019176 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Liferay's Liferay to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Liferay's Liferay has a NPV value higher than Zero then finance managers at Liferay's Liferay can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Liferay's Liferay, then the stock price of the Liferay's Liferay should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Liferay's Liferay should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What will be a multi year spillover effect of various taxation regulations.

Understanding of risks involved in the project.

What can impact the cash flow of the project.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

Negotiation Strategy of Liferay: A Portal and Content Management Platform

References & Further Readings

Swanand Deodhar, Kul Bhushan C. Saxena, Rajen Gupta (2018), "Liferay: A Portal and Content Management Platform Harvard Business Review Case Study. Published by HBR Publications.

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