GROW: Using Artificial Intelligence to Screen Human Intelligence Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for GROW: Using Artificial Intelligence to Screen Human Intelligence case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. GROW: Using Artificial Intelligence to Screen Human Intelligence case study is a Harvard Business School (HBR) case study written by Ethan S. Bernstein, Paul D. McKinnon, Paul Yarabe. The GROW: Using Artificial Intelligence to Screen Human Intelligence (referred as “Intelligence Artificial” from here on) case study provides evaluation & decision scenario in field of Organizational Development. It also touches upon business topics such as - Value proposition, Marketing, Organizational culture, Talent management.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

---

Case Description of GROW: Using Artificial Intelligence to Screen Human Intelligence Case Study

Over 10% of all 2017 university graduates in Japan used GROW, an artificial intelligence platform and mobile app developed by Tokyo-based people analytics startup IGS, to recruit for a job. This case puts participants in the shoes of IGS founder and CEO Masahiro Fukuhara, a first-time entrepreneur, as he considers the varied ways the "big data" he is collecting is being used--and whether some uses promised more meaningful (or less potentially misleading) impact than others. After briefly introducing IGS, Fukuhara, and GROW, the case outlines exactly how GROW works, starting with a mobile app to assess competencies and personalities of candidates and ending with artificial intelligence (machine learning) to produce high-quality recommendations to companies about whom they should hire. The case then articulates precisely how three companies--airline ANA (All-Nippon Airways), global conglomerate Mitsubishi Corporation, and advertising/media company Septeni--use GROW in very different ways to manage talent recruiting, screening, hiring, placement, and development. The case asks students to consider two questions: (1) Which of the three company's approach to using people analytics for talent acquisition and development is most appealing (or most concerning)?; and (2) Should Fukuhara turn on the most advanced part of the artificial intelligence engine, allowing GROW not just to provide recommendations to clients about whom they should hire, but also (based on performance and attribute data of previous hires) to overrule clients' specifications (or biases) about the competencies they should be targeting in their ideal hires? Accompanying the case are the (anonymized) data one of these companies used to make their hiring decision, so that students can experience first-hand the opportunities and challenges of using people analytics in hiring. The case also provides an accessible yet thorough explanation of the key aspects of artificial intelligence (supervised, unsupervised, and reinforcement machine learning). The case is well-suited to courses in Managing Human Capital, People Analytics, Talent Development, Organizational Behavior, or General Management.

Case Authors : Ethan S. Bernstein, Paul D. McKinnon, Paul Yarabe

Topic : Organizational Development

Related Areas : Marketing, Organizational culture, Talent management

---

Calculating Net Present Value (NPV) at 6% for GROW: Using Artificial Intelligence to Screen Human Intelligence Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10021056)	-10021056	-	-
Year 1	3456636	-6564420	3456636	0.9434	3260977
Year 2	3982099	-2582321	7438735	0.89	3544054
Year 3	3951544	1369223	11390279	0.8396	3317793
Year 4	3239636	4608859	14629915	0.7921	2566095
TOTAL			14629915		12688919

The Net Present Value at 6% discount rate is 2667863

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

---

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Payback Period
2. Profitability Index
3. Net Present Value
4. Internal Rate of Return

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Intelligence Artificial shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Intelligence Artificial have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

---

Formula and Steps to Calculate Net Present Value (NPV) of GROW: Using Artificial Intelligence to Screen Human Intelligence

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Organizational Development Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Intelligence Artificial often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Intelligence Artificial needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10021056)	-10021056	-	-
Year 1	3456636	-6564420	3456636	0.8696	3005770
Year 2	3982099	-2582321	7438735	0.7561	3011039
Year 3	3951544	1369223	11390279	0.6575	2598204
Year 4	3239636	4608859	14629915	0.5718	1852272
TOTAL					10467286

The Net NPV after 4 years is 446230

(10467286 - 10021056 )

---

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10021056)	-10021056	-	-
Year 1	3456636	-6564420	3456636	0.8333	2880530
Year 2	3982099	-2582321	7438735	0.6944	2765347
Year 3	3951544	1369223	11390279	0.5787	2286773
Year 4	3239636	4608859	14629915	0.4823	1562324
TOTAL					9494974

The Net NPV after 4 years is -526082

At 20% discount rate the NPV is negative (9494974 - 10021056 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Intelligence Artificial to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Intelligence Artificial has a NPV value higher than Zero then finance managers at Intelligence Artificial can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Intelligence Artificial, then the stock price of the Intelligence Artificial should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Intelligence Artificial should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

Understanding of risks involved in the project.

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What can impact the cash flow of the project.

What will be a multi year spillover effect of various taxation regulations.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

---

Negotiation Strategy of GROW: Using Artificial Intelligence to Screen Human Intelligence

References & Further Readings

Ethan S. Bernstein, Paul D. McKinnon, Paul Yarabe (2018), "GROW: Using Artificial Intelligence to Screen Human Intelligence Harvard Business Review Case Study. Published by HBR Publications.