County Line Markets: Real Options and Store Expansions Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for County Line Markets: Real Options and Store Expansions case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. County Line Markets: Real Options and Store Expansions case study is a Harvard Business School (HBR) case study written by Tom J. Cook, Lou D'Antonio, Ron Rizzuto. The County Line Markets: Real Options and Store Expansions (referred as “Superstore Clm” from here on) case study provides evaluation & decision scenario in field of Finance & Accounting. It also touches upon business topics such as - Value proposition, Business models, Financial markets.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

Case Description of County Line Markets: Real Options and Store Expansions Case Study

County Line Markets (CLM) needed to consider expanding one of its existing sixty-seven Indiana based stores to form a superstore. The key capital investment trade-off decision facing CLM was whether to replace its existing store now with a new, larger superstore, or should they wait in the hope that additional information they might receive in the future would enhance the overall net present value (NPV) of the project. Ron Winston, CFO, was considering whether a real options approach should be used to help determine when and if the store should be converted to a superstore. This case focuses on CLM's evaluation of its downtown metro area location. Although the specific circumstances of each location were different, the analytical and judgmental issues facing CLM's management for the upgrade to a superstore were typical of the issues present at each location. The CLM store under evaluation is located in an area where the demographics, population, and competitive landscape have changed dramatically since the store was last remodeled. The chief financial officer (CFO) Ron Winston thinks that it is premature to invest substantial sums of money in some existing locations because they are still in a state of flux, and he feels it is better to wait until the market stabilizes before committing large amounts of funds to these markets. Jerry Williams, vice president of operations, thinks that CLM needs to invest in advance of market changes. Williams also believes that Winston is not considering competitive developments in his analysis; that is, the impact on the downtown metro area store if the competition moves to a superstore first.

Case Authors : Tom J. Cook, Lou D'Antonio, Ron Rizzuto

Topic : Finance & Accounting

Related Areas : Business models, Financial markets

Calculating Net Present Value (NPV) at 6% for County Line Markets: Real Options and Store Expansions Case Study

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 6 %
Cash Flows
Year 0 (10019681) -10019681 - -
Year 1 3449578 -6570103 3449578 0.9434 3254319
Year 2 3956482 -2613621 7406060 0.89 3521255
Year 3 3959048 1345427 11365108 0.8396 3324093
Year 4 3241658 4587085 14606766 0.7921 2567697
TOTAL 14606766 12667364

The Net Present Value at 6% discount rate is 2647683

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Internal Rate of Return
2. Net Present Value
3. Profitability Index
4. Payback Period

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Superstore Clm shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
2. Timing of the expected cash flows – stockholders of Superstore Clm have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.

Formula and Steps to Calculate Net Present Value (NPV) of County Line Markets: Real Options and Store Expansions

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Finance & Accounting Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Superstore Clm often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Superstore Clm needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 15 %
Cash Flows
Year 0 (10019681) -10019681 - -
Year 1 3449578 -6570103 3449578 0.8696 2999633
Year 2 3956482 -2613621 7406060 0.7561 2991669
Year 3 3959048 1345427 11365108 0.6575 2603138
Year 4 3241658 4587085 14606766 0.5718 1853428
TOTAL 10447869

The Net NPV after 4 years is 428188

(10447869 - 10019681 )

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years              Cash Flow     Net Cash Flow     Cumulative    
Cash Flow
Discount Rate
@ 20 %
Cash Flows
Year 0 (10019681) -10019681 - -
Year 1 3449578 -6570103 3449578 0.8333 2874648
Year 2 3956482 -2613621 7406060 0.6944 2747557
Year 3 3959048 1345427 11365108 0.5787 2291116
Year 4 3241658 4587085 14606766 0.4823 1563300
TOTAL 9476621

The Net NPV after 4 years is -543060

At 20% discount rate the NPV is negative (9476621 - 10019681 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Superstore Clm to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Superstore Clm has a NPV value higher than Zero then finance managers at Superstore Clm can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Superstore Clm, then the stock price of the Superstore Clm should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Superstore Clm should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

Understanding of risks involved in the project.

What can impact the cash flow of the project.

What will be a multi year spillover effect of various taxation regulations.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

References & Further Readings

Tom J. Cook, Lou D'Antonio, Ron Rizzuto (2018), "County Line Markets: Real Options and Store Expansions Harvard Business Review Case Study. Published by HBR Publications.