Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version Net Present Value (NPV) / MBA Resources

Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?

NPV solution for Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version case study

At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version case study is a Harvard Business School (HBR) case study written by Daniel J. Isenberg. The Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version (referred as “Twaalfhoven 70” from here on) case study provides evaluation & decision scenario in field of Innovation & Entrepreneurship. It also touches upon business topics such as - Value proposition, Entrepreneurial management, Globalization, Risk management.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. If a project’s NPV is greater than or equal to zero, the project should be accepted.

NPV = Present Value of Future Cash Flows LESS Project’s Initial Investment

---

Case Description of Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version Case Study

To maximize their effectiveness, color cases should be printed in color.Bert Twaalfhoven (70; HBS '54) is faced with two offers to acquire the manufacturing holding company he had built up over 40 years. Despite the attractive price, which would net Twaalfhoven and his family $70 million, he is reluctant to sell the company because his original vision was to create a family-owned conglomerate which would last for generations. Of his eight children, two are appropriate successors, but neither shows much interest in following in their father's footsteps.

Case Authors : Daniel J. Isenberg

Topic : Innovation & Entrepreneurship

Related Areas : Entrepreneurial management, Globalization, Risk management

---

Calculating Net Present Value (NPV) at 6% for Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version Case Study

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 6 %	Discounted Cash Flows
Year 0	(10018734)	-10018734	-	-
Year 1	3468883	-6549851	3468883	0.9434	3272531
Year 2	3963309	-2586542	7432192	0.89	3527331
Year 3	3959397	1372855	11391589	0.8396	3324386
Year 4	3238864	4611719	14630453	0.7921	2565484
TOTAL			14630453		12689732

The Net Present Value at 6% discount rate is 2670998

In isolation the NPV number doesn't mean much but put in right context then it is one of the best method to evaluate project returns. In this article we will cover -

Different methods of capital budgeting

What is NPV & Formula of NPV,
How it is calculated,
How to use NPV number for project evaluation, and
Scenario Planning given risks and management priorities.

---

Capital Budgeting Approaches

Methods of Capital Budgeting

There are four types of capital budgeting techniques that are widely used in the corporate world –

1. Internal Rate of Return
2. Profitability Index
3. Payback Period
4. Net Present Value

Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year.

Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both –

1. Timing of the expected cash flows – stockholders of Twaalfhoven 70 have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry.
2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Twaalfhoven 70 shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.

---

Formula and Steps to Calculate Net Present Value (NPV) of Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version

NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn
Less Net Cash Out Flowt0 / (1+r)t0

Where t = time period, in this case year 1, year 2 and so on.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year.
Net Cash Out Flow – What the firm needs to invest initially in the project.

Step 1 – Understand the nature of the project and calculate cash flow for each year.
Step 2 – Discount those cash flow based on the discount rate.
Step 3 – Add all the discounted cash flow.
Step 4 – Selection of the project

Why Innovation & Entrepreneurship Managers need to know Financial Tools such as Net Present Value (NPV)?

In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Twaalfhoven 70 often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified.

To overcome such scenarios managers at Twaalfhoven 70 needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.

Calculating Net Present Value (NPV) at 15%

After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 15 %	Discounted Cash Flows
Year 0	(10018734)	-10018734	-	-
Year 1	3468883	-6549851	3468883	0.8696	3016420
Year 2	3963309	-2586542	7432192	0.7561	2996831
Year 3	3959397	1372855	11391589	0.6575	2603368
Year 4	3238864	4611719	14630453	0.5718	1851831
TOTAL					10468450

The Net NPV after 4 years is 449716

(10468450 - 10018734 )

---

Calculating Net Present Value (NPV) at 20%

If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.

Years	Cash Flow	Net Cash Flow	Cumulative     Cash Flow	Discount Rate @ 20 %	Discounted Cash Flows
Year 0	(10018734)	-10018734	-	-
Year 1	3468883	-6549851	3468883	0.8333	2890736
Year 2	3963309	-2586542	7432192	0.6944	2752298
Year 3	3959397	1372855	11391589	0.5787	2291318
Year 4	3238864	4611719	14630453	0.4823	1561952
TOTAL					9496304

The Net NPV after 4 years is -522430

At 20% discount rate the NPV is negative (9496304 - 10018734 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Twaalfhoven 70 to discount cash flow at lower discount rates such as 15%.

Acceptance Criteria of a Project based on NPV

Simplest Approach – If the investment project of Twaalfhoven 70 has a NPV value higher than Zero then finance managers at Twaalfhoven 70 can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy.

In theory if the required rate of return or discount rate is chosen correctly by finance managers at Twaalfhoven 70, then the stock price of the Twaalfhoven 70 should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment.

In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.

Sensitivity Analysis

Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Twaalfhoven 70 should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –

What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.

What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.

What will be a multi year spillover effect of various taxation regulations.

Understanding of risks involved in the project.

What can impact the cash flow of the project.

Some of the assumptions while using the Discounted Cash Flow Methods –

Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project.

Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.

---

Negotiation Strategy of Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version

References & Further Readings

Daniel J. Isenberg (2018), "Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur, Spanish Version Harvard Business Review Case Study. Published by HBR Publications.