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One Firm One Future at Davis Langdon (A) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of One Firm One Future at Davis Langdon (A)


This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Senior Partner Rob Smith just led construction consultancy firm Davis Langdon through a major organizational change in Europe and the Middle East. In the past, compensation arrangements had not incentivized partners to collaborate across the firm to serve clients' increasingly global and complex needs. In 2007, under Smith's leadership, the partnership agreed to implement holistic change. This included a shift from geographical to sector structure and a new profit-sharing system that encouraged partners to work together for the benefit of the firm as a whole. Amidst the global economic crisis, Smith must decide how to extend on a global basis the alignment the firm has begun to achieve in Europe and the Middle East.

Authors :: Robert G. Eccles, Kaitlyn Simpson

Topics :: Organizational Development

Tags :: Compensation, Cross-cultural management, Growth strategy, Leadership, Managing people, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "One Firm One Future at Davis Langdon (A)" written by Robert G. Eccles, Kaitlyn Simpson includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Langdon Davis facing as an external strategic factors. Some of the topics covered in One Firm One Future at Davis Langdon (A) case study are - Strategic Management Strategies, Compensation, Cross-cultural management, Growth strategy, Leadership, Managing people and Organizational Development.


Some of the macro environment factors that can be used to understand the One Firm One Future at Davis Langdon (A) casestudy better are - – customer relationship management is fast transforming because of increasing concerns over data privacy, wage bills are increasing, there is increasing trade war between United States & China, central banks are concerned over increasing inflation, geopolitical disruptions, increasing inequality as vast percentage of new income is going to the top 1%, increasing transportation and logistics costs, challanges to central banks by blockchain based private currencies, competitive advantages are harder to sustain because of technology dispersion, etc



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Introduction to SWOT Analysis of One Firm One Future at Davis Langdon (A)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in One Firm One Future at Davis Langdon (A) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Langdon Davis, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Langdon Davis operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of One Firm One Future at Davis Langdon (A) can be done for the following purposes –
1. Strategic planning using facts provided in One Firm One Future at Davis Langdon (A) case study
2. Improving business portfolio management of Langdon Davis
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Langdon Davis




Strengths One Firm One Future at Davis Langdon (A) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Langdon Davis in One Firm One Future at Davis Langdon (A) Harvard Business Review case study are -

Highly skilled collaborators

– Langdon Davis has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in One Firm One Future at Davis Langdon (A) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Analytics focus

– Langdon Davis is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Robert G. Eccles, Kaitlyn Simpson can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Successful track record of launching new products

– Langdon Davis has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Langdon Davis has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Diverse revenue streams

– Langdon Davis is present in almost all the verticals within the industry. This has provided firm in One Firm One Future at Davis Langdon (A) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Sustainable margins compare to other players in Organizational Development industry

– One Firm One Future at Davis Langdon (A) firm has clearly differentiated products in the market place. This has enabled Langdon Davis to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Langdon Davis to invest into research and development (R&D) and innovation.

Innovation driven organization

– Langdon Davis is one of the most innovative firm in sector. Manager in One Firm One Future at Davis Langdon (A) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Organizational Resilience of Langdon Davis

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Langdon Davis does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Langdon Davis digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Langdon Davis has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High switching costs

– The high switching costs that Langdon Davis has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Effective Research and Development (R&D)

– Langdon Davis has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study One Firm One Future at Davis Langdon (A) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Cross disciplinary teams

– Horizontal connected teams at the Langdon Davis are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Superior customer experience

– The customer experience strategy of Langdon Davis in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.






Weaknesses One Firm One Future at Davis Langdon (A) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of One Firm One Future at Davis Langdon (A) are -

Increasing silos among functional specialists

– The organizational structure of Langdon Davis is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Langdon Davis needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Langdon Davis to focus more on services rather than just following the product oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Langdon Davis is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study One Firm One Future at Davis Langdon (A) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High operating costs

– Compare to the competitors, firm in the HBR case study One Firm One Future at Davis Langdon (A) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Langdon Davis 's lucrative customers.

Capital Spending Reduction

– Even during the low interest decade, Langdon Davis has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Low market penetration in new markets

– Outside its home market of Langdon Davis, firm in the HBR case study One Firm One Future at Davis Langdon (A) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study One Firm One Future at Davis Langdon (A), in the dynamic environment Langdon Davis has struggled to respond to the nimble upstart competition. Langdon Davis has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Lack of clear differentiation of Langdon Davis products

– To increase the profitability and margins on the products, Langdon Davis needs to provide more differentiated products than what it is currently offering in the marketplace.

Interest costs

– Compare to the competition, Langdon Davis has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

No frontier risks strategy

– After analyzing the HBR case study One Firm One Future at Davis Langdon (A), it seems that company is thinking about the frontier risks that can impact Organizational Development strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study One Firm One Future at Davis Langdon (A), is just above the industry average. Langdon Davis needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High cash cycle compare to competitors

Langdon Davis has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.




Opportunities One Firm One Future at Davis Langdon (A) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study One Firm One Future at Davis Langdon (A) are -

Manufacturing automation

– Langdon Davis can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Building a culture of innovation

– managers at Langdon Davis can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Organizational Development segment.

Learning at scale

– Online learning technologies has now opened space for Langdon Davis to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Langdon Davis can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Buying journey improvements

– Langdon Davis can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. One Firm One Future at Davis Langdon (A) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Langdon Davis to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Langdon Davis to hire the very best people irrespective of their geographical location.

Developing new processes and practices

– Langdon Davis can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Langdon Davis can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Langdon Davis in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Langdon Davis can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Loyalty marketing

– Langdon Davis has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Langdon Davis can use these opportunities to build new business models that can help the communities that Langdon Davis operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Leveraging digital technologies

– Langdon Davis can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.




Threats One Firm One Future at Davis Langdon (A) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study One Firm One Future at Davis Langdon (A) are -

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Langdon Davis will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Stagnating economy with rate increase

– Langdon Davis can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Consumer confidence and its impact on Langdon Davis demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Increasing wage structure of Langdon Davis

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Langdon Davis.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Langdon Davis in the Organizational Development sector and impact the bottomline of the organization.

High dependence on third party suppliers

– Langdon Davis high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Langdon Davis with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Langdon Davis needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

Technology acceleration in Forth Industrial Revolution

– Langdon Davis has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Langdon Davis needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study One Firm One Future at Davis Langdon (A), Langdon Davis may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Langdon Davis business can come under increasing regulations regarding data privacy, data security, etc.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Langdon Davis can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study One Firm One Future at Davis Langdon (A) .

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Langdon Davis.




Weighted SWOT Analysis of One Firm One Future at Davis Langdon (A) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study One Firm One Future at Davis Langdon (A) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study One Firm One Future at Davis Langdon (A) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study One Firm One Future at Davis Langdon (A) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of One Firm One Future at Davis Langdon (A) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Langdon Davis needs to make to build a sustainable competitive advantage.



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